{"id":958,"date":"2022-05-18T07:27:53","date_gmt":"2022-05-18T07:27:53","guid":{"rendered":"https:\/\/oms.boxful.com.tw\/ecblog\/?p=958"},"modified":"2022-08-17T08:55:03","modified_gmt":"2022-08-17T08:55:03","slug":"visual-consistency-and-theme-color","status":"publish","type":"post","link":"https:\/\/oms.boxful.com.tw\/ecblog\/visual-consistency-and-theme-color\/","title":{"rendered":"\u8996\u89ba\u4e00\u81f4\u6027\u5c0d\u65bc\u96fb\u5546\u4f01\u696d\u6210\u9577\u7684\u91cd\u8981\u6027 WITH DIPP"},"content":{"rendered":"\n<p>\u8a2d\u8a08\u7684\u4e00\u81f4\u6027\u5c0d\u65bc\u4f01\u696d\u81f3\u95dc\u91cd\u8981\uff0c\u5c24\u5176\u4ee5\u96fb\u5546\u54c1\u724c\u4f86\u8aaa\u66f4\u662f\u5982\u6b64\u3002\u8a2d\u8a08\u4e00\u81f4\u6027\u80fd\u5920\u5feb\u901f\u5e6b\u52a9\u54c1\u724c\u8207\u4f60\u7684\u89c0\u773e\u5efa\u7acb\u9023\u7d50\uff0c\u9664\u4e86\u80fd\u5920\u91cd\u8907\u52a0\u6df1\u70d9\u5370\u54c1\u724c\u5370\u8c61\uff0c\u65bc\u5167\u90e8\u71df\u904b\u5c64\u9762\uff0c\u80fd\u5927\u5e45\u7bc0\u7701\u4f60\u7684\u8a2d\u8a08\u5718\u968a\u6642\u9593\u6210\u672c\u3001\u8ddf\u4e0a\u5feb\u901f\u7684\u96fb\u5546\u92b7\u552e\u7bc0\u594f\u3002\u9019\u7bc7\u6587\u7ae0\u5c07\u6703\u5e36\u4f60\u4e86\u89e3\u4ec0\u9ebc\u662f\u8a2d\u8a08\u4e00\u81f4\u6027\u3001\u5c0d\u54c1\u724c\u7684\u597d\u8655\u3001\u4ee5\u53ca\u5982\u4f55\u5c07\u4e4b\u5be6\u8e10\u3001\u6d41\u7a0b\u5316\u3002<\/p>\n\n\n\n<p>( \u672c\u7bc7\u6587\u8207 <a href=\"https:\/\/blog.withdipp.com\/zh-tw\/design-consistency\" target=\"_blank\" rel=\"noreferrer noopener\">dipp \u99d0\u7ad9\u5408\u4f5c <\/a>)<\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"451\" src=\"https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/05\/\u622a\u5716-2022-05-18-\u4e0b\u53481.44.56-1024x451.png\" alt=\"\" class=\"wp-image-965\" srcset=\"https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/05\/\u622a\u5716-2022-05-18-\u4e0b\u53481.44.56-1024x451.png 1024w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/05\/\u622a\u5716-2022-05-18-\u4e0b\u53481.44.56-300x132.png 300w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/05\/\u622a\u5716-2022-05-18-\u4e0b\u53481.44.56-768x339.png 768w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/05\/\u622a\u5716-2022-05-18-\u4e0b\u53481.44.56-1536x677.png 1536w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/05\/\u622a\u5716-2022-05-18-\u4e0b\u53481.44.56-1170x516.png 1170w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/05\/\u622a\u5716-2022-05-18-\u4e0b\u53481.44.56-585x258.png 585w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/05\/\u622a\u5716-2022-05-18-\u4e0b\u53481.44.56.png 1842w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\/<\/p>\n\n\n\n<p class=\"has-large-font-size\">\u4ec0\u9ebc\u662f\u8a2d\u8a08\u4e00\u81f4\u6027\uff1f<\/p>\n\n\n\n<p>\u5728\u4e86\u89e3\u9019\u4ef6\u4e8b\u5c0d\u4f60\u7684\u5b98\u7db2\u548c\u4f01\u696d\u5f88\u91cd\u8981\u4e4b\u524d\uff0c\u5148\u8b93\u6211\u5011\u5f9e\u5b9a\u7fa9\u4ec0\u9ebc\u662f\u8a2d\u8a08\u4e00\u81f4\u6027\u958b\u59cb\u3002\u8a2d\u8a08\u4e00\u81f4\u6027\u6307\u7684\u662f\u5728\u4e00\u500b\u5b98\u7db2\u4e2d\uff0c\u4fdd\u6301\u7db2\u7ad9\u6574\u6f54\u3001\u4e14\u5177\u5099\u91cd\u8907\u5143\u7d20\u7684\u4e00\u7a2e\u8a2d\u8a08\u539f\u5247\u3002\u9019\u5305\u542b\u9078\u7528\u4e00\u81f4\u7684\u4e3b\u8996\u89ba\u984f\u8272\u3001\u6309\u9215\u548c\u5716\u6a19\u7684\u7a7a\u9593\u914d\u7f6e\u3001\u5546\u54c1\u5716\u8996\u89ba\u7684\u4e00\u81f4\u3001\u4ee5\u53ca\u5b57\u9ad4\u8207\u6587\u5b57\u6392\u7248\u7684\u6574\u9f4a\u7b49\u3002<\/p>\n\n\n\n<p>\u9019\u53ef\u4ee5\u5e6b\u52a9\u7528\u6236\u5feb\u901f\u7406\u89e3\u4f60\u60f3\u50b3\u905e\u7684\u8a0a\u606f\uff0c\u751a\u81f3\u80fd\u5920\u5e6b\u52a9\u7528\u6236\u5340\u5206\u4e0d\u540c\u7684\u92b7\u552e\u65b9\u6848\uff0c\u4ee5\u53ca\u53ef\u4ee5\u900f\u904e\u660e\u78ba\u7684\u8a2d\u8a08\u4f86\u9f13\u52f5\u5ba2\u4eba\u63a1\u53d6\u8cfc\u7269\u884c\u52d5\u3002<\/p>\n\n\n\n<p>\u89c0\u770b\u4ee5\u4e0b\u8272\u865f\uff0c\u8acb\u554f\u9019\u500b\u8272\u865f\u662f\u4e0d\u662f\u8b93\u4eba\u89ba\u5f97\u719f\u6089\uff0c\u8b93\u4f60\u806f\u60f3\u5230\u54ea\u5169\u5bb6\u9910\u98f2\u54c1\u724c\u5462\uff1f<\/p>\n\n\n\n<figure 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class=\"has-large-font-size\">\u8a2d\u8a08\u4e00\u81f4\u6027\u5c0d\u54c1\u724c\u7684\u91cd\u8981\u6027<\/p>\n\n\n\n<p>\u8a2d\u8a08\u7684\u4e00\u81f4\u6027\u80fd\u5920\u91cd\u8907\u3001\u70d9\u5370\u54c1\u724c\u5370\u8c61\uff0c\u800c\u4e14\u975e\u5e38\u6709\u6548\u3002\u65bc\u5167\u90e8\u71df\u904b\u5c64\u9762\uff0c\u80fd\u5927\u5e45\u7bc0\u7701\u4f60\u7684\u8a2d\u8a08\u5718\u968a\u6642\u9593\u6210\u672c\u3002<\/p>\n\n\n\n<p>\u8a2d\u8a08\u4e00\u81f4\u6027\u80fd\u5920\u5feb\u901f\u5e6b\u52a9\u54c1\u724c\u8207\u4f60\u7684\u89c0\u773e\u5efa\u7acb\u9023\u7d50\u3002\u4eba\u7684\u773c\u7403\u9762\u5c0d\u8996\u89ba\u6642\uff0c\u64c1\u6709\u6975\u5f37\u7684\u8fa8\u8b58\u5ea6\u8207\u5354\u8abf\u80fd\u529b\uff1b\u80fd\u5920\u5728\u5927\u8166\u7d44\u7e54\u51fa\u5177\u9ad4\u539f\u56e0\u4e4b\u524d\uff0c\u5feb\u901f\u5224\u65b7\u51fa\u9019\u500b\u8996\u89ba\u662f\u5426\u5354\u8abf\u800c\u8212\u9069\u3002<\/p>\n\n\n\n<p>\u6240\u4ee5\u6211\u5011\u90fd\u559c\u6b61\u770b\u8d77\u4f86\u719f\u6089\u7684\u6771\u897f\uff0c\u6211\u5011\u6703\u671f\u5f85\u4e00\u500b\u9801\u9762\u7684\u8996\u89ba\u6548\u679c\u6392\u7248\u6574\u9f4a\u3001\u4e0d\u7528\u601d\u8003\u5982\u4f55\u63a1\u53d6\u884c\u52d5\uff0c\u4e14\u64c1\u6709\u81ea\u5df1\u7684\u54c1\u724c\u500b\u6027\u548c\u98a8\u683c\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u5982\u679c\u4f60\u5e0c\u671b\u54c1\u724c\u9054\u6210\u4ee5\u4e0b\u6548\u679c\uff1a<\/p>\n\n\n\n<ol><li>\u63d0\u5347\u8a2d\u8a08\u5718\u968a\u7684\u5de5\u4f5c\u6548\u7387\u3001\u8b93\u57fa\u672c\u7684\u8996\u89ba\u898f\u7bc4\u6a19\u6e96\u5316\u3001\u6d41\u7a0b\u5316<\/li><li>\u8b93\u8a2d\u8a08\u5e2b\u80fd\u5920\u5c08\u6ce8\u65bc\u5275\u9020\u66f4\u597d\u7684\u5275\u610f\u4efb\u52d9\u8207\u63d0\u5347\u7528\u6236\u9ad4\u9a57\u3002<\/li><li>\u8b93\u6bcf\u4e00\u500b\u6a94\u671f\u4e0a\u67b6\u66f4\u5feb\u901f\u3001\u7db2\u7ad9\u770b\u8d77\u4f86\u66f4\u6574\u6f54\u7f8e\u89c0<\/li><\/ol>\n\n\n\n<p>\u90a3\u9ebc\uff0c\u4f60\u5c31\u6703\u9700\u8981\u9054\u6210\u8a2d\u8a08\u4e00\u81f4\u6027\u9019\u4ef6\u4e8b\u3002<\/p>\n\n\n\n<p>\/<\/p>\n\n\n\n<p class=\"has-large-font-size\">\u8a2d\u8a08\u4e00\u81f4\u6027\u7684\u597d\u8655<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u4e4b\u65bc\u4f60\u7684\u5ba2\u6236<\/p>\n\n\n\n<p><strong>\u5feb\u901f\u4e0a\u624b<\/strong><\/p>\n\n\n\n<p>\u4e00\u81f4\u6027\u662f\u7522\u54c1\u5be6\u7528\u6027\u548c\u7528\u6236\u9ad4\u9a57\u7684\u95dc\u9375\u3002\u5b98\u7db2\u7684\u6392\u7248\u7dad\u6301\u8a2d\u8a08\u4e00\u81f4\u6027\uff0c\u80fd\u5920\u8b93\u4f60\u7684\u7528\u6236\u5feb\u901f\u8fa8\u8b58\u51fa\u9019\u500b\u984f\u8272\u4ee3\u8868\u4ec0\u9ebc\u542b\u7fa9\uff08\u7acb\u523b\u8cfc\u8cb7\u3001\u52a0\u5165\u6536\u85cf\u7b49\u3002\uff09\u6216\u5e6b\u52a9\u4ed6\u7406\u89e3\u4ed6\u5728\u54ea\u4e00\u500b\u92b7\u552e\u65b9\u6848\uff0c\u66f4\u80fd\u5c08\u6ce8\u5728\u4f60\u92b7\u552e\u7684\u7522\u54c1\u5167\u5bb9\u4e0a\u3002<\/p>\n\n\n\n<p><strong>\u964d\u4f4e\u8df3\u51fa\u7387<\/strong><\/p>\n\n\n\n<p>\u4e0d\u4e00\u81f4\u3001\u7f3a\u4e4f\u6a19\u6e96\u5316\u7684\u8a2d\u8a08\u6703\u5c0e\u81f4\u8996\u89ba\u548c\u8cc7\u8a0a\u4e0a\u7684\u96dc\u4e82\uff0c\u4f60\u7684\u5ba2\u6236\u5f88\u5bb9\u6613\u56e0\u70ba\u770b\u4e0d\u6163\u4f60\u96dc\u4e82\u7684\u5546\u54c1\u5716\u3001\u641e\u4e0d\u61c2\u4f60\u7684\u908f\u8f2f\u800c\u8df3\u51fa\u7db2\u9801\uff0c\u4e26\u4e14\u53ef\u80fd\u6c38\u9060\u4e0d\u518d\u56de\u4f86\u3002<\/p>\n\n\n\n<p>\u6848\u4f8b\uff1a\u6587\u68ee\u5148\u751f\u4e0d\u540c\u7684\u92b7\u552e\u65b9\u6848\u63a1\u7528\u4e0d\u540c\u7684\u8996\u89ba\u8a2d\u8a08\uff0c\u537b\u4fdd\u6301\u4e00\u5b9a\u7a0b\u5ea6\u7684\u3127\u81f4\u6027\uff08\u6a19\u6e96\u5316\uff09\uff0c\u5728\u8a2d\u8a08\u5448\u73fe\u4e0a\u80fd\u66f4\u5feb\u5e6b\u52a9\u6d88\u8cbb\u8005\u7406\u89e3\u81ea\u5df1\u8981\u627e\u4ec0\u9ebc\u6a23\u7684\u7522\u54c1\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u4e4b\u65bc\u4f60\u7684\u8a2d\u8a08\u5718\u968a<\/p>\n\n\n\n<p><strong>\u7bc0\u7701\u91d1\u9322\u548c\u6642\u9593<\/strong><\/p>\n\n\n\n<p>\u5982\u679c\u4f60\u80fd\u5920\u8b93\u8a2d\u8a08\u6709\u4e00\u81f4\u6027\uff0c\u5f9e\u5927\u65b9\u5411\uff0c\u70ba\u4f60\u7684\u7db2\u9801\u8996\u89ba\u898f\u5283\u51fa\u4e00\u5957\u6e05\u695a\u7684\u4f7f\u7528\u898f\u7bc4\uff1b\u5230\u7d30\u7bc0\u8655\uff0c\u70ba\u6bcf\u4e00\u500b\u4e0d\u540c\u7684\u92b7\u552e\u6a94\u671f\u3001\u5546\u54c1\u5716\u898f\u5283\u4e00\u81f4\u6027\u7684\u8996\u89ba\uff0c\u8a2d\u8a08\u5e2b\u5728\u5f8c\u53f0\u7684\u5354\u4f5c\u5de5\u5177\u4e0a\uff0c\u53ea\u8981\u5728\u7b2c\u4e00\u6b21\u5efa\u7acb\u597d\u9810\u8a2d\u503c\uff0c\u5176\u4ed6\u884c\u92b7\u5c0f\u7de8\u5c31\u53ef\u4ee5\u5feb\u901f\u5c07\u9019\u4efd\u6e96\u5247\u5957\u7528\u5728\u5927\u91cf\u7684\u5546\u54c1\u5716\u4e0a\uff0c\u7bc0\u7701\u5927\u91cf\u7684\u6642\u9593\u548c\u91d1\u9322\u3002<\/p>\n\n\n\n<p>\u9019\u4e5f\u6709\u52a9\u65bc\u8b93\u4f60\u7684\u8a2d\u8a08\u5718\u968a\u5de5\u4f5c\u6d41\u7a0b\u8b8a\u5f97\u66f4\u6709\u6548\u7387\uff0c\u7db2\u7ad9\u8996\u89ba\u770b\u8d77\u4f86\u66f4\u52a0\u5c08\u696d\u3002<br>\u7c21\u800c\u8a00\u4e4b\uff0c\u7576\u60a8\u5728\u8a2d\u8a08\u4e2d\u4f7f\u7528\u4e00\u81f4\u6027\u6642\uff0c\u7528\u6236\u9ad4\u9a57\u6703\u5f97\u5230\u6539\u5584\u3002<\/p>\n\n\n\n<p>\/<\/p>\n\n\n\n<p class=\"has-large-font-size\">\u8a2d\u8a08\u4e00\u81f4\u6027\u7684\u4e09\u500b\u4e3b\u8981\u5143\u7d20<\/p>\n\n\n\n<p>\u8a2d\u8a08\u4e00\u81f4\u8a8d\u80fd\u5920\u904b\u7528\u5728\u6574\u9ad4\u7db2\u7ad9\u8a2d\u8a08\u3001app\uff0c\u4ee5\u53ca\u5957\u7528\u5728\u4e0d\u540c\u7684\u7522\u54c1\u6a94\u671f\u4e0a\uff0c\u4e0d\u50c5\u662f\u6574\u9ad4\u7db2\u7ad9\u7684\u8996\u89ba\uff0c\u9023\u540c\u5404\u7a2e\u92b7\u552e\u6a94\u671f\uff0c\u90fd\u80fd\u907f\u514d\u8b93\u4f60\u7684\u5ba2\u6236\u611f\u5230\u56f0\u60d1\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">1. \u8996\u89ba\u4e00\u81f4\u6027<\/p>\n\n\n\n<p>\u5305\u542b\u4e3b\u8272\u8abf\u3001\u8f14\u52a9\u984f\u8272\u3001\u5b57\u9ad4\u3001\u6309\u9215\u3001\u7167\u7247\u7b49\uff0c\u9019\u4e9b\u5143\u7d20\u9700\u8981\u5728\u4e0d\u540c\u7684\u9801\u9762\u4fdd\u6301\u4e00\u81f4\u3002\u8209\u4f8b\u4f86\u8aaa\uff0c\u6bcf\u4e00\u500b\u7522\u54c1\u5716\u7684\u7522\u54c1\u5927\u5c0f\u90fd\u61c9\u8a72\u4e00\u81f4\u4e14\u7f6e\u4e2d\u3002<\/p>\n\n\n\n<p>\u6848\u4f8b\uff1a\u65bc MoMo \u8cfc\u7269\u7db2\u4e0a\u67b6\u7684\u6bcd\u5b30\u5546\u5bb6\uff0c\u4ee5\u4e0d\u540c\u984f\u8272\u5716\u6846\u5340\u5206\u7522\u54c1\uff0c\u7c73\u9ec3\u8272\u70ba\u65e5\u672c\u767d\u91d1\u7cfb\u5217\uff0c\u8b93\u6d88\u8cbb\u8005\u4e00\u773c\u8fa8\u8b58\u51fa\u81ea\u5df1\u8981\u627e\u7684\u7cfb\u5217\u7522\u54c1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"609\" src=\"https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/05\/momo-color-style-shopping-1024x609.png\" alt=\"momo\u8cfc\u7269\u7db2 \u984f\u8272\u5340\u9694\" class=\"wp-image-963\" srcset=\"https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/05\/momo-color-style-shopping-1024x609.png 1024w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/05\/momo-color-style-shopping-300x178.png 300w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/05\/momo-color-style-shopping-768x457.png 768w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/05\/momo-color-style-shopping-1536x913.png 1536w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/05\/momo-color-style-shopping-2048x1218.png 2048w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/05\/momo-color-style-shopping-1920x1142.png 1920w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/05\/momo-color-style-shopping-1170x696.png 1170w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/05\/momo-color-style-shopping-585x348.png 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">2. \u529f\u80fd\u4e00\u81f4\u6027<\/p>\n\n\n\n<p>\u529f\u80fd\u4e00\u81f4\u6027\u80fd\u5920\u964d\u4f4e\u5ba2\u6236\u5b78\u7fd2\u6210\u672c\uff0c\u719f\u6089\u4f7f\u7528\u4f60\u7684\u4ecb\u9762\u3002\u826f\u597d\u3001\u7c21\u6f54\u7684\u529f\u80fd\u4e00\u81f4\u6027\u5c07\u6975\u5927\u5730\u63d0\u9ad8\u7db2\u7ad9\u7684\u5be6\u7528\u6027\uff0c\u7528\u6236\u5728\u700f\u89bd\u4f60\u7684\u7db2\u7ad9\u6642\u6703\u611f\u89ba\u66f4\u52a0\u8212\u9069\u3002<\/p>\n\n\n\n<p>\u8209\u4f8b\u4f86\u8aaa\uff0c\u5728\u4f60\u7684\u96fb\u5546\u7db2\u7ad9\uff0c\u6bcf\u4e00\u500b\u300c\u5ba2\u670d\u6309\u9215\u300d\u7684\u4f4d\u7f6e\uff0c\u662f\u5426\u9806\u5229\u51fa\u73fe\u6bcf\u4e00\u9801\u53f3\u4e0b\u89d2\u7684\u540c\u4e00\u4f4d\u7f6e\uff1f\u9019\u500b\u505a\u5230\u4e86\u8a71\u5c31\u9054\u5230\u529f\u80fd\u4e00\u81f4\u6027\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">3. \u5167\u90e8\u4e00\u81f4\u6027<\/p>\n\n\n\n<p>\u5167\u90e8\u4e00\u81f4\u6027\u662f\u524d\u8ff0\u5169\u8005\u7684\u7d50\u5408\u3002\u7576\u60a8\u6301\u7e8c\u589e\u52a0\u4f60\u7684\u7db2\u7ad9\u5167\u5bb9\u6642\uff0c\u6bcf\u4e00\u6b21\u65b0\u589e\u7684\u9801\u9762\uff0c\u8996\u89ba\u548c\u529f\u80fd\u5448\u73fe\u90fd\u61c9\u8a72\u4fdd\u6301\u4e00\u81f4\u3002\u5167\u90e8\u4e00\u81f4\u6027\u6700\u5e38\u898b\u7684\u5931\u6557\u4f8b\u5b50\uff0c\u662f\u6700\u65b0\u7684\u9801\u9762\u5df2\u7d93\u66f4\u65b0\u4e0a\u6700\u65b0\u7684\u8996\u89ba\uff0c\u800c\u5176\u4ed6\u820a\u7db2\u9801\u537b\u9084\u7dad\u6301\u820a\u7684 UI \u4ecb\u9762\u3002\u6216\u53ea\u6709\u9996\u9801\u66f4\u65b0\u6700\u65b0\u7684 Logo\uff0c\u5176\u4ed6\u9801\u9762\u537b\u4ecd\u6cbf\u7528\u820a Logo\u3002<\/p>\n\n\n\n<p>\/<\/p>\n\n\n\n<p class=\"has-large-font-size\">\u8a2d\u8a08\u4e00\u81f4\u6027\u7684\u5be6\u8e10\u65b9\u6cd5<\/p>\n\n\n\n<p>\u4e00\u81f4\u6027\u5efa\u7acb\u5728\u6a19\u6e96\u5316\u7684\u8a2d\u8a08\u6d41\u7a0b\u4e0a\u3002\u9075\u7167\u9019\u500b\u8a2d\u8a08\u898f\u7bc4\uff0c\u8b93\u4f60\u7684\u7db2\u7ad9\u8a2d\u8a08\u80fd\u5920\u7dad\u6301\u7a69\u5b9a\u7684\u7522\u51fa\u3002\u4e26\u4e14\u6bcf\u4e00\u500b\u8a2d\u8a08\u5718\u968a\u6210\u54e1\u3001\u6216\u662f\u65b0\u4eba\u90fd\u80fd\u4e0a\u624b\u3001\u964d\u4f4e\u6e9d\u901a\u548c\u5b78\u7fd2\u6210\u672c\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u63d0\u4f9b\u4e00\u4e9b\u5177\u9ad4\u7684\u5be6\u8e10\u65b9\u6cd5\uff0c\u80fd\u5e6b\u52a9\u4f60\u5c07\u8a2d\u8a08\u6d41\u7a0b\u6a19\u6e96\u5316\uff0c\u7522\u51fa\u4e00\u81f4\u6027\u8a2d\u8a08\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">1. \u5efa\u7acb\u8272\u5f69\u4f7f\u7528\u898f\u7bc4\u6587\u4ef6<\/p>\n\n\n\n<p>\u5efa\u7acb\u8a2d\u8a08\u898f\u7bc4\uff08CIS\uff09\uff0c\u5c07\u5e38\u7528\u5b57\u9ad4\u3001\u7528\u8272\u3001\u6587\u5b57\u5927\u5c0f\u3001\u4f7f\u7528\u60c5\u5883\u7684\u898f\u5247\u9810\u5148\u5efa\u7acb\uff0c\u64c1\u6709\u4e00\u4efd\u5b8c\u6574\u7684\u6587\u4ef6\u8aaa\u660e\u5982\u4f55\u4f7f\u7528\uff0c\u6e1b\u5c11\u672a\u4f86\u91cd\u8907\u6027\u5de5\u4f5c\u7684\u57f7\u884c\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">2. \u5efa\u7acb\u6574\u6f54\u7684\u6392\u7248<\/p>\n\n\n\n<p>\u6392\u7248\u8207\u984f\u8272\u8996\u89ba\u985e\u4f3c\uff0c\u78ba\u4fdd\u6bcf\u4e00\u500b\u5546\u54c1\u5716\u5927\u5c0f\u9069\u4e2d\u4e14\u7f6e\u65bc\u5716\u7247\u6b63\u4e2d\u592e\uff0c\u6bcf\u500b\u5546\u54c1\u7684\u6bd4\u4f8b\u548c\u4f4d\u7f6e\u7dad\u6301\u4e00\u81f4\u6027\u6709\u52a9\u65bc\u4f60\u7684\u6574\u9ad4\u8a2d\u8a08\u7c21\u6f54\u3001\u63d0\u5347\u8cea\u611f\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">3. \u70ba\u4f60\u7684\u8a2d\u8a08\u6d41\u7a0b\u5c0e\u5165\u81ea\u52d5\u5316<\/p>\n\n\n\n<p>\u5404\u7a2e\u96fb\u5546\u5e73\u53f0\u6709\u4e0d\u540c\u7684\u5c3a\u5bf8\u898f\u7bc4\u3001\u5927\u5c0f\u9650\u5236\uff0c\u6bcf\u4e00\u500b\u5e73\u53f0\u8981\u8a18\u5f97\u4e00\u7a2e\u898f\u7bc4\uff0c10 \u500b\u5e73\u53f0 10 \u7a2e\u898f\u7bc4\uff0c\u4e00\u500b\u5e73\u53f0\u901a\u8def\u53ea\u8981\u4e0a\u67b6 50 \u500b\u5546\u54c1\uff0c10 \u500b\u5e73\u53f0\u5c31\u6709 500 \u500b\u4ee5\u4e0a\u5716\u6a94\u7b49\u8457\u4f60\u53bb\u8655\u7406\u3002\u5728\u6d41\u7a0b\u7684\u51fa\u932f\u7387\u5c07\u5927\u5e45\u63d0\u9ad8\u3002<\/p>\n\n\n\n<p>\u9078\u64c7\u9069\u5408\u7684\u5de5\u5177\uff0c\u8b93\u5de5\u5177\u5e6b\u4f60\u8a18\u4f4f\u6bcf\u4e00\u500b\u901a\u8def\u6700\u65b0\u7684\u5716\u6a94\u898f\u7bc4\uff0c\u8a2d\u8a08\u5e2b\u4e0d\u9700\u518d\u624b\u52d5\u88fd\u4f5c\u7b26\u5408\u898f\u7bc4\u7684\u6a94\u6848\u3002\u597d\u7528\u7684\u8a2d\u8a08\u5354\u4f5c\u5de5\u5177\u4e0d\u50c5\u80fd\u70ba\u4f60\u5c0e\u5165\u4e0d\u540c\u96fb\u5546\u901a\u8def\u7684\u9810\u8a2d\u5c3a\u5bf8\uff0c\u5e6b\u52a9\u4f60 resize \u5404\u7a2e\u9700\u6c42\u7684\u5716\u7247\uff0c\u5c07\u4f60\u7684\u6a94\u6848\u547d\u540d\u683c\u5f0f\u6574\u9f4a\u3001\u81ea\u52d5\u5316\uff0c\u5feb\u901f\u8f38\u51fa\u8207\u4e0b\u8f09\u6a94\u6848\uff0c\u964d\u4f4e\u7e41\u8907\u7684\u8a2d\u8a08\u5eb6\u52d9\u3002<\/p>\n\n\n\n<p class=\"has-large-font-size\">\u7d50\u8ad6\uff1a\u8a2d\u8a08\u6d41\u7a0b\u5316\uff0c\u6253\u9020\u6548\u7387\u517c\u8cea\u611f\u7684\u8996\u89ba\u7522\u51fa<\/p>\n\n\n\n<p>\u9664\u4e86\u54c1\u724c\u5b98\u7db2\uff0c\u4e00\u81f4\u6027\u8a2d\u8a08\u4e5f\u80fd\u5c55\u73fe\u5728\u5404\u5f0f\u5404\u6a23\u7684\u5916\u90e8\u96fb\u5546\u901a\u8def\u3002\u505a\u597d\u8a2d\u8a08\u4e00\u81f4\u6027\u5c0d\u65bc\u65e5\u7406\u842c\u6a5f\u7684\u96fb\u5546\u54c1\u724c\u4f86\u8aaa\u76f8\u7576\u91cd\u8981\uff0c\u80fd\u5927\u5e45\u964d\u4f4e\u4f01\u696d\u5167\u90e8\u7684\u4eba\u529b\u8207\u6642\u9593\u6210\u672c\u3002<\/p>\n\n\n\n<p>\u900f\u904e\u4f7f\u7528\u5c0d\u8a2d\u8a08\u5e2b\u3001\u884c\u92b7\u5718\u968a\u66f4\u53cb\u5584\u7684\u5de5\u5177\uff0c\u4f60\u53ef\u4ee5\u63d0\u5347\u4e0a\u67b6\u5546\u54c1\u7684\u901f\u5ea6\u3001\u8ddf\u4e0a\u5404\u5927\u96fb\u5546\u901a\u8def\u7684\u92b7\u552e\u6a94\u671f\uff0c\u70ba\u4f60\u7684\u7522\u54c1\u589e\u52a0\u66f4\u591a\u66dd\u5149\u6a5f\u6703\u3002\u8207\u6b64\u540c\u6642\uff0c\u4e5f\u70ba\u4f60\u7684\u54c1\u724c\u5b98\u7db2\u5efa\u7acb\u66f4\u6709\u8cea\u611f\u7684\u8996\u89ba\u9801\u9762\uff0c\u70ba\u4f60\u7684\u5ba2\u6236\u5e36\u4f86\u76f4\u89c0\u3001\u5b8c\u7f8e\u7684\u6d88\u8cbb\u9ad4\u9a57\u3002<\/p>\n\n\n\n<p>\/<\/p>\n\n\n\n<p>\u672c\u7bc7\u6587\u8207&nbsp;<a href=\"https:\/\/blog.withdipp.com\/zh-tw\/three-tier-pyramid-of-advertising\">dipp \u99d0\u7ad9\u5408\u4f5c<\/a>\uff0c\u82e5\u5176\u4e2d\u82e5\u60a8\u6709\u9047\u5230\u4ec0\u9ebc\u76f8\u95dc\u554f\u984c\uff0c\u6216\u662f\u9700\u8981\u5ee3\u544a\u5275\u610f\u5206\u6790\u53ca\u7b56\u7565\u9867\u554f\u7684\u670d\u52d9\uff0c\u4e5f\u6b61\u8fce\u6d3d\u8a62&nbsp;<a href=\"https:\/\/www.withdipp.com\/zh-tw\/\">dipp<\/a>&nbsp;\u4f86\u9810\u7d04\u5c08\u4eba\u8b1b\u89e3\uff0c\u5c07\u6709\u5c08\u4eba\u8207\u60a8\u6d3d\u8ac7\uff0c\u63d0\u4f9b\u60a8\u66f4\u5c08\u696d\u7684\u5ee3\u544a\u670d\u52d9\u3002\u6700\u5f8c\u795d\u798f\u5404\u4f4d\u8b80\u8005\u7686\u80fd\u9806\u5229\u5b8c\u6210\u5ee3\u544a\u6295\u653e\uff0c\u4e26\u80fd\u5728\u4e0d\u540c\u968e\u6bb5\u505a\u5c0d\u7684\u4e8b\uff01<br><br>\/<\/p>\n\n\n\n<figure class=\"graf graf--figure graf--iframe\">\n<div class=\"aspectRatioPlaceholder is-locked\">\n<div class=\"aspectRatioPlaceholder-fill\"><iframe loading=\"lazy\" src=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfYGpnphShxVmy0DoIn3EXIeeavhj0xfJKZHwH67NEwwiPq9A\/viewform?embedded=true\" width=\"640\" height=\"1429\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\">\u8f09\u5165\u4e2d\u2026<\/iframe><\/div>\n<div 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