{"id":931,"date":"2022-04-27T03:36:20","date_gmt":"2022-04-27T03:36:20","guid":{"rendered":"https:\/\/oms.boxful.com.tw\/ecblog\/?p=931"},"modified":"2022-08-17T08:55:33","modified_gmt":"2022-08-17T08:55:33","slug":"digitalads","status":"publish","type":"post","link":"https:\/\/oms.boxful.com.tw\/ecblog\/digitalads\/","title":{"rendered":"\u5ee3\u544a\u6295\u653e\u7684\u4e09\u5c64\u91d1\u5b57\u5854\uff0c\u5404\u968e\u6bb5\u8a72\u505a\u4e9b\u4ec0\u9ebc\uff1fwith dipp"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">( \u672c\u7bc7\u6587\u8207 <a href=\"https:\/\/blog.withdipp.com\/zh-tw\/three-tier-pyramid-of-advertising\">dipp \u99d0\u7ad9\u5408\u4f5c<\/a> ) <br><br>\u4f60\u662f\u5426\u5728\u6295\u653e\u5ee3\u544a\u6642\uff0c\u5e38\u56e0\u70ba\u770b\u4e0d\u5230\u6210\u6548\u800c\u7acb\u99ac\u653e\u68c4\uff1f\u6709\u975e\u5e38\u591a\u5ee3\u544a\u4e3b\u90fd\u9677\u5165\u9019\u6a23\u7684\u56f0\u5883\uff0c\u800c\u8b93\u4ed6\u5011\u6c38\u9060\u53ea\u505c\u7559\u5728\u5ee3\u544a\u91d1\u5b57\u5854\u7684\u7b2c\u4e00\u968e\u6bb5\u3002\u6216\u8a31\u6211\u5011\u8a72\u91cd\u65b0\u5be9\u8996\u81ea\u5df1\u5c0d\u65bc\u5ee3\u544a\u7684\u6982\u5ff5\u53ca\u7b56\u7565\uff0c\u4e86\u89e3\u66f4\u5168\u9762\u7684\u4e09\u5c64\u5ee3\u544a\u6295\u653e\u91d1\u5b57\u5854\uff0c\u77e5\u9053\u5404\u968e\u6bb5\u8a72\u505a\u4ec0\u9ebc\uff0c\u4e26\u6539\u8b8a\u5c0d\u65bc\u5ee3\u544a\u7684\u50b3\u7d71\u8a8d\u77e5\uff01<\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"474\" src=\"https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/04\/AdobeStock_306729783-1024x474.jpeg\" alt=\"\" class=\"wp-image-933\" srcset=\"https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/04\/AdobeStock_306729783-1024x474.jpeg 1024w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/04\/AdobeStock_306729783-300x139.jpeg 300w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/04\/AdobeStock_306729783-768x356.jpeg 768w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/04\/AdobeStock_306729783-1536x712.jpeg 1536w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/04\/AdobeStock_306729783-2048x949.jpeg 2048w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/04\/AdobeStock_306729783-1920x890.jpeg 1920w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/04\/AdobeStock_306729783-1170x542.jpeg 1170w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/04\/AdobeStock_306729783-585x271.jpeg 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\/<\/p>\n\n\n\n<h2 class=\"has-large-font-size\">\u5ee3\u544a\u6295\u653e\u4e09\u968e\u6bb5\uff0c\u4f9d\u4e09\u5c64\u91d1\u5b57\u5854\u5faa\u5e8f\u6f38\u9032<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">\u4ee5\u4e0b\u6211\u5011\u5c07\u8a73\u8ff0\u5927\u5bb6\u5728\u6295\u653e\u5ee3\u544a\u6642\u53ef\u80fd\u6703\u7d93\u6b77\u7684\u4e09\u500b\u968e\u6bb5\uff0c\u7531\u65bc\u5f9e\u4e00\u500b\u968e\u6bb5\u9032\u5165\u5230\u4e0b\u4e00\u968e\u6bb5\u7684\u5ee3\u544a\u4e3b\u4eba\u6578\u6703\u905e\u6e1b\uff0c\u80fd\u5920\u5230\u9054\u6700\u5f8c\u968e\u6bb5\u7684\u4eba\u5c11\u4e4b\u53c8\u5c11\uff0c\u56e0\u6b64\u7b46\u8005\u5728\u6b64\u5c07\u6b64\u904e\u7a0b\u7a31\u70ba\u5ee3\u544a\u6295\u653e\u7684\u4e09\u5c64\u91d1\u5b57\u5854\uff1a<\/p>\n\n\n\n<p>\/<\/p>\n\n\n\n<h3 class=\"has-large-font-size\">1. \u7b2c\u4e00\u5c64\uff1a\u6295\u5165\u5c11\u91cf\u9810\u7b97\uff0c\u6ce8\u91cd\u5ee3\u544a\u7684\u76f4\u63a5\u6210\u6548\uff0c\u4f46\u6210\u6548\u6709\u4e0a\u9650<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">\u6211\u5011\u5728 Google Display Network \u4e0a\u6295\u653e\u5ee3\u544a\u6642\uff0c\u5728\u521d\u671f\u901a\u5e38\u6703\u5148\u8a66\u8a66\u6c34\u6eab\uff0c\u8996\u516c\u53f8\u898f\u6a21\u82b1\u5c11\u91cf\u9810\u7b97\u5728 GDN \u7684\u5c55\u793a\u578b\u5ee3\u544a\u4e0a\uff08\u5047\u8a2d\u5171\u82b1 30 \u842c\uff09\uff0c\u8b93\u4f60\u7684\u5c55\u793a\u578b\u5ee3\u544a\u5728\u5404\u5f0f\u7db2\u7ad9\u4e0a\u51fa\u73fe\uff0c\u525b\u958b\u59cb\u6216\u8a31\u80fd\u5920\u9054\u5230\u4e00\u5b9a\u7684\u5ee3\u544a\u6210\u6548\uff0c\u5982<strong>\u5e36\u4f86\u7db2\u7ad9\u6d41\u91cf\u3001\u63d0\u9ad8\u89f8\u53ca\u4eba\u6578\u3001\u9ede\u64ca\u7387\u7b49<\/strong>\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u7136\u800c\uff0c\u904e\u4e0d\u4e45\u7576\u4f60\u9084\u662f\u7528\u540c\u6a23\u9810\u7b97\u5728\u57f7\u884c\u76f8\u540c\u5ee3\u544a\u6642\uff0c\u53ef\u80fd\u6703\u767c\u73fe\u5ee3\u544a\u6210\u6548\u505c\u6eef\u4e0d\u524d\uff0c\u751a\u81f3\u4e0d\u5982\u4ee5\u5f80\uff0c\u9019\u662f\u7531\u65bc\u5ee3\u544a\u5546\u5982Google\u6216Facebook\uff0c\u5c0d\u65bc\u65b0\u5ba2\u6236\u7684\u6536\u8cbb\u8f03\u4f4e\uff0c\u5728\u4e00\u6bb5\u6642\u9593\u5f8c\u5fc5\u9808\u8981\u6295\u5165\u8f03\u9ad8\u82b1\u8cbb\uff08\u5982 50 \u842c\uff09\u624d\u80fd\u9054\u5230\u539f\u5148\u7684\u6210\u6548\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u800c\u8655\u65bc\u6b64\u968e\u6bb5\u7684\u5ee3\u544a\u4e3b\u56e0\u70ba\u76f8\u7576\u6ce8\u91cd\u5ee3\u544a\u6240\u80fd\u5e36\u4f86\u7684\u6210\u6548\uff0c\u5982\u8f49\u63db\u7387\u3001\u6d41\u91cf\u7b49\uff0c\u4e00\u65e6\u7528\u904e\u5f80\u9810\u7b97\u770b\u4e0d\u5230\u5353\u8d8a\u6210\u6548\u6642\uff0c\u5927\u591a\u6578\u4eba\u5c31\u6703\u9078\u64c7\u505c\u7559\u5728\u6b64\u968e\u6bb5\uff0c\u4f46\u5176\u5be6\u4f60\u8a72\u505a\u7684\u662f\u9032\u5165\u4e0b\u4e00\u968e\u6bb5\uff08\u91d1\u5b57\u5854\u7b2c\u4e8c\u5c64\uff09\u3002<\/p>\n\n\n\n<p>\/<\/p>\n\n\n\n<h3 class=\"has-large-font-size\">2. \u7b2c\u4e8c\u5c64\uff1a\u638c\u63e1\u6578\u64da\u3001\u63d0\u9ad8\u9810\u7b97\uff0c\u9054\u5230\u7cbe\u6e96\u884c\u92b7<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">\u5728\u6b64\u968e\u6bb5\uff0c\u6211\u5011\u540c\u6a23\u5728 Google Display Network \u4e0a\u6295\u653e\u5ee3\u544a\uff0c\u4e14\u4ecd\u975e\u5e38\u6ce8\u91cd\u5ee3\u544a\u80fd\u5e36\u4f86\u7684\u76f4\u63a5\u6548\u679c\uff0c\u4f46\u66f4\u5c08\u6ce8\u5728\u5c0d\u6578\u64da\u7684\u638c\u63e1\u5ea6\u3001\u7406\u89e3\u80fd\u529b\uff0c\u4e26\u80fd\u63d0\u9ad8\u5c0d\u6578\u4f4d\u5ee3\u544a\u7684\u63a5\u53d7\u5ea6\uff0c\u4e5f\u5c31\u662f<strong>\u642d\u914d\u521d\u6b65\u7684\u5f8c\u53f0\u6578\u64da\u53ca\u5206\u6790\u5de5\u5177\uff0c\u66f4\u4e86\u89e3\u6d88\u8cbb\u8005\u8f2a\u5ed3\u53ca\u5e02\u5834\u5b9a\u4f4d<\/strong>\uff0c\u5bb9\u8a31<strong>\u7a0d\u5fae\u63d0\u5347\u5ee3\u544a\u82b1\u8cbb<\/strong>\uff0c\u8b93\u4f60\u7684\u5ee3\u544a\u80fd\u66f4\u7cbe\u6e96\u5730\u66dd\u5149\uff0c\u6295\u653e\u7d66\u5c0d\u4f60\u7522\u54c1\u6216\u670d\u52d9\u6709\u8208\u8da3\u7684\u53d7\u773e\uff0c\u751a\u81f3<strong>\u6307\u5b9a\u5ee3\u544a\u51fa\u73fe\u5728\u67d0\u4e9b\u7279\u5b9a\u5834\u666f\u3001\u6642\u9593\u3001\u60c5\u5883\u7b49\uff0c\u4f86\u9054\u5230\u7cbe\u6e96\u884c\u92b7\u7684\u76ee\u7684<\/strong>\u3002<\/p>\n\n\n\n<p>\/<\/p>\n\n\n\n<h3 class=\"has-large-font-size\">3. \u7b2c\u4e09\u5c64\uff1a\u8a8d\u77e5\u5ee3\u544a\u4e26\u4e0d\u7b49\u65bc\u6210\u6548\uff0c\u5168\u901a\u8def\u92b7\u552e\u624d\u662f\u738b\u9053<\/h3>\n\n\n\n<p class=\"has-medium-font-size\">\u7576\u4f60\u5df2\u7d93\u7d2f\u7a4d\u8db3\u5920\u591a\u7684\u6578\u64da\u91cf\uff0c\u4e14\u80fd\u6e05\u695a\u5730\u5206\u6790\u8cc7\u6599\u3001\u66f4\u7cbe\u6e96\u5730\u5206\u8fa8\u5ba2\u7fa4\u6642\uff0c\u63a5\u8457\u6211\u5011\u5c31\u53ef\u4ee5\u9032\u5165\u5230\u6700\u5f8c\u968e\u6bb5\uff0c\u800c\u9019\u4e5f\u662f\u6700\u5c11\u4eba\u6703\u9054\u5230\u7684\u968e\u6bb5\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u7531\u65bc\u4f60\u6240\u8a2d\u60f3\u7684\u76ee\u6a19\u53d7\u773e\u8207\u4f60\u5be6\u969b\u4e0a\u6240\u89f8\u53ca\u7684\u7528\u6236\u4e0d\u4e00\u5b9a\u76f8\u540c\uff0c\u56e0\u6b64\u4e0d\u53ea\u662f\u5ee3\u544a\uff0c\u4f60\u6240\u57f7\u884c\u7684\u6240\u6709\u884c\u92b7\u7b56\u7565\u53ca\u5a92\u9ad4\u5167\u5bb9\u64cd\u4f5c\u90fd\u61c9\u4ee5\u6578\u64da\u4f5c\u70ba\u57fa\u790e\uff0c\u5728\u78ba\u5207\u638c\u63e1\u4e86\u6d88\u8cbb\u8005\u884c\u70ba\u5f8c\uff0c\u80fd\u900f\u904e<strong>\u8cfc\u8cb7\u7279\u6b8a\u7db2\u7ad9\u7248\u4f4d<\/strong>\u3001<strong>\u5229\u7528\u7279\u5b9a\u92b7\u552e\u6e20\u9053<\/strong>\u4f86\u6295\u653e\u5ee3\u544a\uff0c\u8b93\u7cbe\u6e96\u884c\u92b7\u66f4\u4e0a\u4e00\u5c64\u6a13\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u4e5f\u7531\u65bc\u4f60\u638c\u63e1\u4e86\u6d88\u8cbb\u8005\u8db3\u91cf\u7684\u6578\u64da\uff0c\u7d42\u65bc\u8a8d\u77e5\u5230\u4e0d\u53ef\u80fd\u6bcf\u6b21\u5ee3\u544a\u6295\u653e\u90fd\u80fd\u70ba\u4f60\u5e36\u4f86\u9810\u671f\u7684\u6210\u6548\uff0c\u660e\u767d\u5ee3\u544a\u4e26\u975e\u842c\u80fd\uff0c\u6216\u8005\u8aaa\u610f\u8b58\u5230\u4e26\u4e0d\u662f\u4f60\u6295\u5165\u591a\u5c11\u5ee3\u544a\u9810\u7b97\u5c31\u80fd\u5e36\u4f86\u591a\u5c11\u7684\u8f49\u63db\u7387\u53ca\u6d41\u91cf\u3002\u56e0\u6b64\u4f60\u8a72\u66f4\u6ce8\u91cd\u5728<strong>\u5168\u901a\u8def\u7684\u92b7\u552e\u6e20\u9053<\/strong>\uff0c\u9664\u4e86\u7dda\u4e0a\u5ee3\u544a\u7684\u6295\u653e\u5916\uff0c<strong>\u5be6\u9ad4\u5e97\u9762\u7684\u92b7\u552e\u3001\u793e\u7fa4\u7d93\u71df\u3001\u54c1\u724c\u5efa\u7acb\u7b49\u5de5\u4f5c\u90fd\u662f\u540c\u7b49\u91cd\u8981\u7684<\/strong>\uff0c\u540c\u6642\u7d93\u71df\u5404\u901a\u8def\uff0c\u4e26\u642d\u914d\u5ee3\u544a\u6295\u653e\u624d\u662f\u6700\u6709\u6548\u7684\u884c\u92b7\u7b56\u7565\u3002\u3010 \u95b1\u8b80\u66f4\u591a\uff1a<a href=\"https:\/\/oms.boxful.com.tw\/ecblog\/%e5%a4%9a%e9%80%9a%e8%b7%af%e9%9b%bb%e5%95%86%e8%a8%82%e5%96%ae%e5%ba%ab%e5%ad%98%e7%ae%a1%e7%90%86%e6%80%8e%e9%ba%bc%e5%81%9a%ef%bc%9f-%e5%93%81%e7%89%8c%e9%9b%bb%e5%95%86%e5%bf%85%e5%ad%b8%e7%9a%84\/\">\u591a\u901a\u8def\u96fb\u5546\u8a02\u55ae\u5eab\u5b58\u7ba1\u7406\u600e\u9ebc\u505a\uff1f \u54c1\u724c\u96fb\u5546\u5fc5\u5b78\u7684\u8de8\u901a\u8def\u51fa\u8ca8\u8853<\/a> \u3011<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u900f\u904e\u4e0a\u8ff0\u5ee3\u544a\u6295\u653e\u7684\u4e09\u5c64\u91d1\u5b57\u5854\uff0c\u80fd\u5920\u5e6b\u52a9\u6211\u5011\u5728\u4e0d\u540c\u968e\u6bb5\u77e5\u9053\u81ea\u5df1\u8a72\u505a\u4ec0\u9ebc\uff0c\u4e14\u5faa\u5e8f\u6f38\u9032\u5730\u57f7\u884c\u5ee3\u544a\uff0c\u800c\u975e\u770b\u5230\u5ee3\u544a\u6210\u6548\u505c\u6eef\u4e0d\u524d\u5c31\u653e\u68c4\u6b64\u884c\u92b7\u7b56\u7565\uff0c\u6216\u662f\u5c07\u5ee3\u544a\u6295\u5165\u8207\u9810\u671f\u6210\u6548\u756b\u4e0a\u7b49\u865f\uff0c\u61c9\u5617\u8a66\u5176\u4ed6\u66f4\u6709\u6548\u7684\u65b9\u6cd5\u6216\u9032\u5165\u4e0b\u4e00\u5ee3\u544a\u968e\u6bb5\u3002<\/p>\n\n\n\n<p>\/<\/p>\n\n\n\n<p class=\"has-medium-font-size\">\u672c\u7bc7\u6587\u8207 <a href=\"https:\/\/blog.withdipp.com\/zh-tw\/three-tier-pyramid-of-advertising\">dipp \u99d0\u7ad9\u5408\u4f5c<\/a>\uff0c\u82e5\u5176\u4e2d\u82e5\u60a8\u6709\u9047\u5230\u4ec0\u9ebc\u76f8\u95dc\u554f\u984c\uff0c\u6216\u662f\u9700\u8981\u5ee3\u544a\u5275\u610f\u5206\u6790\u53ca\u7b56\u7565\u9867\u554f\u7684\u670d\u52d9\uff0c\u4e5f\u6b61\u8fce\u6d3d\u8a62 <a href=\"https:\/\/www.withdipp.com\/zh-tw\/\">dipp<\/a> \u4f86\u9810\u7d04\u5c08\u4eba\u8b1b\u89e3\uff0c\u5c07\u6709\u5c08\u4eba\u8207\u60a8\u6d3d\u8ac7\uff0c\u63d0\u4f9b\u60a8\u66f4\u5c08\u696d\u7684\u5ee3\u544a\u670d\u52d9\u3002\u6700\u5f8c\u795d\u798f\u5404\u4f4d\u8b80\u8005\u7686\u80fd\u9806\u5229\u5b8c\u6210\u5ee3\u544a\u6295\u653e\uff0c\u4e26\u80fd\u5728\u4e0d\u540c\u968e\u6bb5\u505a\u5c0d\u7684\u4e8b\uff01<br><br>\/<\/p>\n\n\n\n<figure class=\"graf graf--figure graf--iframe\">\n<div class=\"aspectRatioPlaceholder is-locked\">\n<div class=\"aspectRatioPlaceholder-fill\"><iframe loading=\"lazy\" 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