{"id":796,"date":"2022-03-15T02:54:46","date_gmt":"2022-03-15T02:54:46","guid":{"rendered":"https:\/\/oms.boxful.com.tw\/ecblog\/?p=796"},"modified":"2022-08-17T08:11:18","modified_gmt":"2022-08-17T08:11:18","slug":"kolmarketing","status":"publish","type":"post","link":"https:\/\/oms.boxful.com.tw\/ecblog\/kolmarketing\/","title":{"rendered":"\u54c1\u724c\u70ba\u4ec0\u9ebc\u8981\u8ddf\u7db2\u7d05KOL\u5408\u4f5c\uff1f\u5256\u6790\u6574\u74065\u500b\u771f\u6b63\u5f9e\u800c\u7372\u5f97\u7684\u50f9\u503c\uff01"},"content":{"rendered":"\n<p><strong><em>KOL\uff0f\u7db2\u7d05\uff0f\u610f\u898b\u9818\u8896\u22ef\u22ef\u7576\u4eba\u4eba\u90fd\u5728\u4e0a\u7db2\u3001\u90fd\u5728\u9700\u6c42\u66f4\u591a\u5167\u5bb9\u4f86\u81e8\uff0c5\u5927\u7406\u7531\u544a\u8a34\u54c1\u724c\u4e3b\uff0c\u70ba\u4ec0\u9ebc\u4f60\u8a72\u8207KOL\u5408\u4f5c\u63a8\u5ee3\u54c1\u724c\uff0c\u4f60\u4ed8\u90a3\u9ebc\u591a\u9322\uff0c\u7528\u8655\u4f55\u5728\uff1f<\/em><\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"289\" src=\"https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/03\/AdobeStock_220533617-1024x289.jpeg\" alt=\"\" class=\"wp-image-799\" srcset=\"https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/03\/AdobeStock_220533617-1024x289.jpeg 1024w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/03\/AdobeStock_220533617-300x85.jpeg 300w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/03\/AdobeStock_220533617-768x217.jpeg 768w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/03\/AdobeStock_220533617-1536x434.jpeg 1536w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/03\/AdobeStock_220533617-2048x579.jpeg 2048w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/03\/AdobeStock_220533617-1920x543.jpeg 1920w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/03\/AdobeStock_220533617-1170x331.jpeg 1170w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/03\/AdobeStock_220533617-585x165.jpeg 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u770b\u770b\u4f60\u7684\u624b\u6a5f\uff0c\u4f60\u4e00\u5929\u82b1\u591a\u5c11\u6642\u9593\u5728\u793e\u7fa4\u5a92\u9ad4\uff1f\u6839\u64da\u300aDigital 2022: TAIWAN\u300b\uff08\u6578\u4f4d\u53f0\u7063\uff1a2022\uff092022\u5e742\u6708\u767c\u4f48\u5831\u543f\uff0c\u53f0\u7063\u4eba\u6bcf\u65e5\u4e0a\u7db2\u6642\u9593\u6bd4\u5168\u7403\u5e73\u5747\u591a\u4e00\u5c0f\u6642\uff0c\u6bcf\u65e5\u4f7f\u7528\u7db2\u8def\u7684\u6642\u9593\u9ad8\u90548\u5c0f\u66427\u5206\u9418\uff01<\/p>\n\n\n\n<p>\u7576\u4eba\u5011\u4e00\u5929\u82b1\u8cbb\u4e09\u5206\u4e4b\u4e00\u6642\u9593\u90fd\u5728\u7dda\u4e0a\u700f\u89bd\u5167\u5bb9\uff0cKOL\u7d93\u6fdf\u642d\u8457\u9019\u80a1\u5167\u5bb9\u6d6a\u6f6e\u61c9\u904b\u800c\u751f\uff0c\u96a8\u8457\u300c\u5927\u773e\u5a92\u9ad4\u300d\u6d88\u5931\u3001\u300c\u5206\u773e\u5a92\u9ad4\u300d\u5d1b\u8d77\uff0cKOL\u5df2\u7d93\u662f\u54c1\u724c\u8207\u65b0\u53d7\u773e\u63a5\u89f8\u7684\u7d55\u4f73\u7ba1\u9053\uff0c\u9084\u80fd\u5728\u50b3\u7d71\u884c\u92b7\u7ba1\u9053\u4e4b\u5916\u63a8\u5ee3\u3002\u53ef\u662f\uff0c\u8a31\u591a\u54c1\u724c\u4f9d\u7136\u4e0d\u6e05\u695a\u8a72\u5982\u4f55\u6b63\u8996KOL\u7684\u5f71\u97ff\u529b\uff0c\u4e26\u4e14\u70ba\u4ec0\u9ebc\u8a72\u8207KOL\u9054\u6210\u5408\u4f5c\u3002<\/p>\n\n\n\n<p>&#8211;<\/p>\n\n\n\n<p>\u4ee5\u4e0b5\u7a2e\u7406\u7531\uff0c\u90fd\u80fd\u5354\u52a9\u54c1\u724c\u4e3b\u5805\u5b9a\u6c7a\u5fc3\uff0c\u770b\u770bKOL\u80fd\u5728\u54ea\u4e9b\u65b9\u9762\u5354\u52a9\u54c1\u724c\u9054\u6210\u4fc3\u92b7\u6216\u6253\u97ff\u54c1\u724c\u7684\u76ee\u6a19\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>1. KOL\u53ef\u4ee5\u66ff\u54c1\u724c\u5275\u9020\u5167\u5bb9<\/strong><\/p>\n\n\n\n<p>\u96fb\u5546\u54c1\u724c\u63a8\u51fa\u7522\u54c1\u3001\u670d\u52d9\uff0c\u9700\u8981\u4ecb\u7d39\u3001\u958b\u7bb1\uff0c\u6216\u662f\u771f\u5be6\u898b\u8b49\u3001\u56de\u994b\uff0c\u9019\u4e9b\u5176\u5be6\u5c31\u662f\u5169\u500b\u5b57\uff1a\u5167\u5bb9\u3002\u7121\u8ad6\u54c1\u724c\u5927\u5c0f\uff0c\u4e0d\u65b7\u7522\u751f\u5f37\u529b\u8207\u6301\u7e8c\u7684\u5167\u5bb9\u5f80\u5f80\u662f\u884c\u92b7\u7b56\u7565\u4e2d\u6700\u91cd\u8981\u7684\u884c\u92b7\u6f0f\u6597\u958b\u53e3\u548c\u6210\u672c\u4f86\u6e90\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p>\u8207KOL\u5408\u4f5c\uff0cKOL\u5c31\u80fd\u66ff\u54c1\u724c\u7522\u88fd\u5167\u5bb9\u3002\u9019\u662f\u4e00\u9805\u96d9\u8d0f\u7684\u5408\u4f5c\uff0c\u4e00\u65b9\u9762\uff0c\u54c1\u724c\u4e3b\u5c07\u80fd\u5920\u89e3\u653e\u601d\u8003\u6587\u6848\u8207\u884c\u92b7\u7684\u6642\u9593\u8207\u7cbe\u529b\uff0c\u5c08\u6ce8\u65bc\u71df\u904b\u6216\u7814\u767c\u7b49\u91cd\u8981\u9818\u57df\u3002\u53e6\u4e00\u65b9\u9762\uff0cKOL\u5247\u900f\u904e\u5275\u9020\u5167\u5bb9\u7372\u5f97\u5f71\u97ff\u529b\uff0c\u56e0\u70ba\u4ed6\u5011\u7684\u5de5\u4f5c\u672c\u4f86\u5c31\u662f\u5275\u9020\u6709\u8da3\u7684\u5167\u5bb9\u5438\u5f15\u53d7\u773e\uff0c\u5a92\u4ecb\u5f62\u5f0f\u5f9e\u6587\u7ae0\u3001\u5716\u7247\u5230\u5f71\u7247\uff0c\u9084\u6709\u8d8a\u4f86\u8d8a\u6210\u719f\u7684Podcast\u5167\u5bb9\u3002<\/p>\n\n\n\n<p>\u54c1\u724c\u4e3b\u80fd\u600e\u9ebc\u5408\u4f5c\uff1f\u53ef\u4ee5\u4e8b\u5148\u5b89\u6392\u4e26\u540c\u610f\u5e0c\u671b\u50b3\u905e\u7d66\u53d7\u773e\u7684\u5167\u5bb9\u985e\u578b\uff0c\u5728\u5408\u4f5cKOL\u767c\u6587\u524d\u6aa2\u67e5\u6709\u6c92\u6709\u4e0d\u5408\u54c1\u724c\u5f62\u8c61\u7684\u5167\u5bb9\uff0c\u9664\u6b64\u4e4b\u5916\u5c31\u8b93KOL\u81ea\u7531\u767c\u63ee\u5427\uff01\u56e0\u70baKOL\u6bd4\u4efb\u4f55\u4eba\u90fd\u6e05\u695a\u4ed6\u5011\u7684\u53d7\u773e\u559c\u6b61\u54ea\u4e9b\u5167\u5bb9\u2014\u2014\u6700\u91cd\u8981\u7684\u662f\uff0c\u9019\u4e9b\u5167\u5bb9\u4e00\u5b9a\u6b63\u78ba\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>2. KOL\u6bd4\u54c1\u724c\u66f4\u77ad\u89e3\u53d7\u773e<\/strong><\/p>\n\n\n\n<p>\u64c1\u6709269\u842c\u8a02\u95b1\u7c89\u7d72\u3001\u53f0\u7063\u7b2c\u4e00\u4f4d\u7834\u767e\u842c\u8a02\u95b1\u7684\u77e5\u8b58\u578bYoutuber\u963f\u6ef4\u66fe\u8aaa\uff0c\u300c\u4ee5\u524d\u6bcf\u500b\u9818\u57df\u5927\u5bb6\u90fd\u53ea\u77e5\u9053\u4e00\u500b\u4eba\uff0c\u73fe\u5728\u6bcf\u500b\u9818\u57df\u90fd\u6709\u591a\u4eba\uff0c\u800c\u4e14\u518d\u5c0f\u773e\u7684\u985e\u578b\uff0c\u5982\u6606\u87f2\u3001\u6574\u9aa8\uff0c\u90fd\u6709\u5b83\u7684\u4e3b\u6d41\u983b\u9053\uff0c\u628a\u559c\u6b61\u5b83\u7684\u89c0\u773e\u773c\u7403\u5438\u5f15\u904e\u53bb\u3002\u300d<\/p>\n\n\n\n<p>\u9019\u53e5\u8a71\u8aaa\u660e\u4e86\u4e00\u9805\u4e8b\u5be6\uff1aKOL\u5438\u5f15\u4e86\u7279\u5b9a\u7fa4\u773e\uff0c\u800c\u4e14\u518d\u7d30\u3001\u518d\u5c0f\u7684\u9818\u57df\u90fd\u6709\u4eba\u8015\u8018\uff0c\u5f80\u5f80\u6bd4\u54c1\u724c\u66f4\u77ad\u89e3\u54c1\u724c\u4e3b\u6253\u7684\u53d7\u773e\u3002<\/p>\n\n\n\n<p>\u4ee5KOL\u7684\u7d93\u71df\u6a21\u5f0f\u4f86\u8aaa\uff0cKOL\u7684\u751f\u6d3b\u6b63\u662f\u81f4\u529b\u65bc\u5206\u4eab\u5167\u5bb9\u548c\u7c89\u7d72\u771f\u5be6\u9023\u7d50\u3002\u56e0\u6b64KOL\u77e5\u9053\u54ea\u4e9b\u65b9\u6cd5\u6709\u6548\u3001\u54ea\u4e9b\u5c6c\u65bc\u5f92\u52de\u7121\u529f\uff0c\u4ed6\u5011\u77e5\u9053\u600e\u9ebc\u5275\u9020\u53ef\u80fd\u6578\u4ee5\u842c\u8a08\u7684\u8ffd\u8e64\u8005\u7522\u751f\u5171\u9cf4\u7684\u5167\u5bb9\uff0c\u5c0d\u54c1\u724c\u4f86\u8aaa\uff0c\u5247\u610f\u5473\u8457\u4f60\u7684\u76ee\u6a19\u53d7\u773e\u66f4\u6709\u53ef\u80fd\u8a8d\u8b58\u54c1\u724c\uff0c\u6700\u7d42\u66f4\u6709\u53ef\u80fd\u6c7a\u5b9a\u6d88\u8cbb\u6642\u9078\u64c7\u4f60\u7684\u5546\u54c1\u6216\u670d\u52d9\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>3. \u54c1\u724c\u5c07\u7372\u5f97\u65b0\u7684\u53d7\u773e<\/strong><\/p>\n\n\n\n<p>MAA\u53f0\u5317\u5e02\u5a92\u9ad4\u670d\u52d9\u4ee3\u7406\u5546\u5354\u6703\u767c\u5e03\u30082021\u5a92\u9ad4\u767d\u76ae\u66f8\u3009\u5831\u544a\uff0c\u65e9\u57282016\u5e74\u53f0\u7063\u5ee3\u544a\u6295\u6ce8\u5728\u96fb\u8996\u8207\u7db2\u8def\u7684\u7d93\u8cbb\u6d41\u5411\uff0c\u5c31\u5df2\u9032\u5165\u9ec3\u91d1\u4ea4\u53c9\u9ede\uff1b\u5230\u4e862020\u5e74\uff0c\u7db2\u8def\u5ee3\u544a\u7d93\u8cbb\u4e0a\u770b\u65b0\u53f0\u5e63482\u5104\u5143\uff0c\u5e7e\u4e4e\u662f\u96fb\u8996\u5ee3\u544a\u76843\u500d\u3002<\/p>\n\n\n\n<p>\u8207KOL\u5408\u4f5c\u7684\u7406\u7531\u4e4b\u4e09\uff0c\u5373\u662fKOL\u53ef\u4ee5\u8b93\u54c1\u724c\u63a5\u89f8\u5230\u539f\u672c\u4e0d\u5c6c\u65bcTA\u7684\u53d7\u773e\uff0c\u5e6b\u52a9\u54c1\u724c\u7372\u5f97\u65b0\u7684\u7c89\u7d72\u3002<\/p>\n\n\n\n<p>\u539f\u7406\u5f88\u7c21\u55ae\uff0c\u76f8\u8f03\u5927\u578b\u3001\u5de8\u578b\u7db2\u7d05\u4f86\u8aaa\uff0c\u8a31\u591a\u54c1\u724c\u66f4\u9858\u610f\u8207\u5fae\u578b\u7db2\u7d05\u3001\u5948\u7c73\u7db2\u7d05\u5408\u4f5c\uff0c\u56e0\u70ba\u4eba\u6578\u57281\u842c\u523010\u842c\u9593\u7684KOL\uff0c\u64c1\u6709\u5c0f\u773e\u4f46\u975e\u5e38\u6d3b\u8e8d\u7684\u7c89\u7d72\u7fa4\uff0c\u800c\u4e14KOL\u5f7c\u6b64\u9593\u5bb9\u6613\u8de8\u754c\u5408\u4f5c\uff0c\u4fc3\u4f7f\u5f7c\u6b64\u7c89\u7d72\u767c\u73fe\u5168\u65b0\u53d6\u5411\u7684\u5167\u5bb9\u3002\u54c1\u724c\u512a\u52e2\u6b63\u5728\u6b64\uff1a\u53ef\u4ee5\u4f9d\u9760KOL\u62d3\u5c55\u66f4\u5ee3\u6cdb\u7684\u89f8\u89d2\uff0c\u63d0\u9ad8\u4f60\u7684\u54c1\u724c\u3001\u7522\u54c1\u6216\u670d\u52d9\u7684\u77e5\u540d\u5ea6\u3002<\/p>\n\n\n\n<p>\u4ee5\u74b0\u4fdd\u978b\u70ba\u4f8b\uff0c\u7576\u54c1\u724c\u627e\u5230\u6642\u5c1aKOL\u5354\u52a9\u63a8\u5ee3\uff0c\u539f\u672c\u4e3b\u6253\u95dc\u5fc3\u74b0\u5883\u7684\u53d7\u773e\uff0c\u5c31\u80fd\u63a5\u89f8\u5230\u95dc\u6ce8\u6642\u5c1a\u7684\u7c89\u7d72\u7fa4\uff0c\u6253\u958b\u65b0\u7684\u5e02\u5834\u8207\u6f5b\u5728\u5ba2\u7fa4\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>4. KOL\u53ef\u4ee5\u5e6b\u52a9\u589e\u52a0\u54c1\u724c\u516c\u4fe1\u529b<\/strong><\/p>\n\n\n\n<p>\u8207KOL\u5408\u4f5c\u597d\u8655\u4e0d\u53ea\u65bc\u6b64\uff0c\u54c1\u724c\u9664\u4e86\u65b0\u589e\u77e5\u540d\u5ea6\u4ee5\u5916\uff0c\u6700\u53ef\u89c0\u7684\u8b8a\u5316\u7576\u6578\u7372\u5f97\u66f4\u591a\u7684\u7c89\u7d72\u3002\u5982\u4eca\u8a31\u591a\u793e\u7fa4\u5a92\u9ad4\u4f7f\u7528\u8005\u90fd\u5766\u8a00\uff1a\u7d93\u5e38\u53d7\u5230\u95dc\u6ce8\u7684KOL\u5f71\u97ff\uff0c\u9019\u5373\u662f\u5f62\u5851\u516c\u4fe1\u529b\u7684\u4e00\u74b0\u3002&nbsp;<\/p>\n\n\n\n<p>\u5c24\u5176\u5728\u54c1\u724c\u9084\u662f\u5e02\u5834\u65b0\u9032\u8005\u6642\uff0c\u60f3\u8981\u5feb\u901f\u5efa\u7acb\u54c1\u724c\u4fe1\u8b7d\uff0c\u4ef0\u8cf4KOL\u5408\u4f5c\u53ef\u8aaa\u662f\u7406\u60f3\u65b9\u6cd5\u3002KOL\u53ef\u4ee5\u5e6b\u52a9\u54c1\u724c\u4e3b\u5728\u5229\u57fa\u5e02\u5834\u4e0a\u8207\u539f\u6709\u5c0d\u624b\u7af6\u722d\uff0c\u901a\u904e\u8b93\u54c1\u724c\u91cd\u8907\u66dd\u5149\uff0c\u4e26\u5411KOL\u7684\u7c89\u7d72\u8aaa\u660e\u7522\u54c1\u8207\u670d\u52d9\uff0c\u5f9e\u800c\u4ee4\u54c1\u724c\u5728\u6d88\u8cbb\u8005\u7684\u5fc3\u4e2d\u5360\u6709\u4e00\u5e2d\u4e4b\u5730\u3002<\/p>\n\n\n\n<p>\u6d88\u8cbb\u8005\u5f80\u5f80\u81ea\u52d5\u904e\u6ffe\u54c1\u724c\u300c\u81ea\u5439\u81ea\u64c2\u300d\u7684\u8aaa\u6cd5\uff08\u4e5f\u5c31\u662f\u5ee3\u544a\uff09\uff0c\u900f\u904eKOL\u771f\u5be6\u56de\u994b\uff0c\u4eba\u5011\u66f4\u50be\u5411\u65bc\u76f8\u4fe1\u5176\u4ed6\u4eba\u7684\u8a55\u8ad6\u548c\u610f\u898b\uff0c\u5c24\u5176\u7576\u9019\u4e9b\u4eba\u5df2\u662f\u4ed6\u5011\u5167\u5fc3\u8a8d\u540c\u3001\u4e3b\u52d5\u9078\u64c7\u5728\u793e\u7fa4\u5a92\u9ad4\u4e0a\u95dc\u6ce8\u7684KOL\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>5. \u901a\u904eKOL\u6539\u5584\u54c1\u724cSEO\u6392\u540d<\/strong><\/p>\n\n\n\n<p>\u300aDigital 2022: 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