{"id":779,"date":"2022-01-26T06:35:55","date_gmt":"2022-01-26T06:35:55","guid":{"rendered":"https:\/\/oms.boxful.com.tw\/ecblog\/?p=779"},"modified":"2022-08-17T08:57:22","modified_gmt":"2022-08-17T08:57:22","slug":"2022mkttrends","status":"publish","type":"post","link":"https:\/\/oms.boxful.com.tw\/ecblog\/2022mkttrends\/","title":{"rendered":"2022\u5e74\u5fc5\u77e512\u7a2e\u6578\u4f4d\u884c\u92b7\u8da8\u52e2\uff0c\u8eab\u70ba\u8ce3\u5bb6\u7684\u4f60\u7d55\u4e0d\u80fd\u932f\u904e"},"content":{"rendered":"\n<p><strong>\u65b0\u7684\u4e00\u5e74\u525b\u525b\u958b\u59cb\uff0c\u8fb2\u66c6\u5e74\u53c8\u81f3\uff0c\u7121\u8ad6\u4f60\u8457\u624b\u898f\u5283\u7684\u96fb\u5546\u8ce3\u5bb6\uff0c\u9084\u662f\u57f7\u884c\u65b0\u5e74\u5ea6\u7684\u884c\u92b7\u8a08\u756b\u7684\u884c\u92b7\u4eba\uff0c\u5343\u842c\u5225\u5fd8\u8a18\u95dc\u6ce8\u9019\u4efd12\u5927\u6578\u4f4d\u884c\u92b7\u8da8\u52e2\u7684\u63d0\u9192\u6e05\u55ae\u3002<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>\u7a76\u7adf2022\u5e74\u6709\u4ec0\u9ebc\u4e00\u5b9a\u8981\u7559\u610f\u7684\u884c\u92b7\u8da8\u52e2\uff1f\u5916\u5a92\u300a\u5bcc\u6bd4\u4e16\u300b\uff08<em>Forbes<\/em>\uff09\u5148\u752812\u7d44\u95dc\u9375\u5b57\u544a\u8a34\u4f60\u3002<\/p>\n\n\n\n<ul style=\"font-size:17px\"><li><strong>Meta \u7121\u6240\u4e0d\u5728\uff08Meta is everywhere\uff09<\/strong><\/li><li><strong>\u7db2\u7d05\u7d93\u6fdf\u770b\u6f32\uff08Influencers continue to grow (even for B2B)\uff09<\/strong><\/li><li><strong>\u5ee3\u544a\u96b1\u79c1\u66f4\u56b4\uff08Advertising is challenged by privacy\uff09<\/strong><\/li><li><strong>\u884c\u92b7\u4eba\u5fc5\u9808\u66f4\u6709\u7b56\u7565\uff08Marketers get more strategic\uff09<\/strong><\/li><li><strong>LinkedIn\u8072\u52e2\u72c2\u6f32\uff08LinkedIn is growing, growing, growing\uff09<\/strong><\/li><li><strong>\u641c\u5c0b\u5f15\u64ce\u512a\u5316\u4e0d\u662f\u904a\u6232\uff0c\u770b\u91cd\u6574\u5408\uff08SEO is less game and more integrated\uff09<\/strong><\/li><li><strong>\u9ad4\u9a57\u662f\u65b0\u7684\u793e\u4ea4\u8ca8\u5e63\uff08Experiences are the new social currency\uff09<\/strong><\/li><li><strong>\u6578\u4f4d\u5de5\u4f5c\u6301\u7e8c\u589e\u9577\uff08Digital jobs continue to grow\uff09<\/strong><\/li><li><strong>\u81c9\u66f8\u4e0d\u6703\u6d88\u5931\uff08Facebook (Meta) doesn\u2019t go anywhere\uff09<\/strong><\/li><li><strong>\u7db2\u7ad9\u901f\u5ea6\u66f4\u5febWebsites get faster<\/strong><\/li><li><strong>\u6f14\u7b97\u6cd5\u4e3b\u5bb0\u4e00\u5207\uff08Everything is algorithm-driven\uff09<\/strong><\/li><li><strong>\u5c11\u5373\u662f\u591a\uff08Less is more\uff09<\/strong><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"632\" src=\"https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/01\/AdobeStock_457095401-1024x632.jpeg\" alt=\"\" class=\"wp-image-781\" srcset=\"https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/01\/AdobeStock_457095401-1024x632.jpeg 1024w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/01\/AdobeStock_457095401-300x185.jpeg 300w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/01\/AdobeStock_457095401-768x474.jpeg 768w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/01\/AdobeStock_457095401-1536x948.jpeg 1536w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/01\/AdobeStock_457095401-2048x1264.jpeg 2048w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/01\/AdobeStock_457095401-1920x1185.jpeg 1920w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/01\/AdobeStock_457095401-1170x722.jpeg 1170w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/01\/AdobeStock_457095401-585x361.jpeg 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u63a5\u4e0b\u4f86\u4e00\u8d77\u4f86\u770b\u770b\u539f\u56e0\u8207\u7d66\u8ce3\u5bb6\u8207\u884c\u92b7\u4eba\u7684\u5efa\u8b70\u3002<\/p>\n\n\n\n<ul class=\"has-medium-font-size\"><li><strong>Meta \u7121\u6240\u4e0d\u5728\uff08Meta is everywhere\uff09<\/strong><\/li><\/ul>\n\n\n\n<p>\u9996\u5148\uff0cMeta \u7121\u6240\u4e0d\u5728\u3002\u6b64\u8655\u7684Meta\uff0c\u6b63\u662f\u75312021\u5e7410\u6708\u5e95Facebook\u66f4\u540d\uff0c\u57f7\u884c\u9577\u99ac\u514b\u30fb\u4f50\u514b\u67cf\uff08Mark Zuckerberg\uff09\u5ba3\u5e03\u672a\u4f86\u5c07\u5168\u901f\u671d\u5411\u300c\u5143\u5b87\u5b99\u300d\u9858\u666f\u524d\u9032\u3002<\/p>\n\n\n\n<p>\u5143\u5b87\u5b99\u7684\u6982\u5ff5\u4e8b\u5be6\u4e0a\u4e26\u4e0d\u65b0\u7a4e\uff0c\u6307\u7684\u662f\u300c\u865b\u64ec\u8eab\u4efd\u548c\u64f4\u589e\u5be6\u5883\u300d\u80fd\u5920\u61c9\u7528\u5230\u751f\u6d3b\u65b9\u65b9\u9762\u9762\u7684\u4e16\u754c\uff0c\u5c31\u50cf\u96fb\u5f71\u300a\u4e00\u7d1a\u73a9\u5bb6\u300b\u4e00\u6a23\u3002Facebook\u66f4\u540d\u9019\u4e00\u8209\u52d5\uff0c\u986f\u793a\u4e86\u62bc\u4e0b\u91cd\u5bf6\u5728\u672a\u4f86\u7db2\u8def\u4e16\u754c\u671d\u5411\u5143\u5b87\u5b99\u767c\u5c55\u3002<\/p>\n\n\n\n<p>\u5efa\u8b70\uff1a\u96fb\u5546\u8ce3\u5bb6\u8207\u884c\u92b7\u4eba\uff0c\u770b\u770b\u4f60\u7684\u4e8b\u696d\u5728\u5143\u5b87\u5b99\u65b0\u5834\u666f\u88e1\u662f\u5426\u5b58\u5728\u6a5f\u6703\u3002<\/p>\n\n\n\n<ul class=\"has-medium-font-size\"><li><strong>\u7db2\u7d05\u7d93\u6fdf\u770b\u6f32\uff08Influencers continue to grow (even for B2B)\uff09<\/strong><\/li><\/ul>\n\n\n\n<p>\u64da\u7d71\u8a08\uff0c\u7db2\u7d05\uff08Influencers\uff0c\u76f4\u8b6f\u70ba\u6709\u5f71\u97ff\u529b\u7684\u4eba\uff0c\u4ea6\u7a31KOL\uff09\u7d93\u6fdf\u57282021\u5e74\u5df2\u7d93\u4f86\u5230\u5e02\u503c138\u5104\u7f8e\u5143\uff0c\u800c\u4e14\u5f8c\u52e2\u770b\u6f32\u3002<\/p>\n\n\n\n<p>\u7db2\u7d05\u512a\u52e2\u5728\u65bc\uff0c\u4e0d\u50c5\u80fd\u5920\u63d0\u4f9b\u5177\u9ad4\u5167\u5bb9\uff0c\u9084\u80fd\u7cbe\u6e96\u9023\u7d50\u5230\u53d7\u773e\uff0c\u9019\u4e5f\u662f\u70ba\u4ec0\u9ebc\u54c1\u724c\u8d8a\u4f86\u8d8a\u559c\u6b61\u5c0b\u6c42\u5c64\u7d1a\u4e0d\u540c\u7684\u7db2\u7d05\u4ee3\u8a00\u3002\u5373\u4f7f\u662fB2B\u884c\u92b7\uff0c\u77e5\u540d\u54c1\u724c\u5982Adobe\u3001\u5947\u7570\u3001PwC\u90fd\u7d1b\u7d1b\u8ddf\u4e0a\u9019\u6ce2\u6f6e\u6d41\u3002<\/p>\n\n\n\n<p>\u5efa\u8b70\uff1a\u662f\u6642\u5019\u95dc\u6ce8\u4f60\u7684\u7522\u54c1\u6216\u670d\u52d9\u90fd\u7531\u8ab0\u5f71\u97ff\uff0c\u958b\u59cb\u548c\u7db2\u7d05\u5408\u4f5c\u4e5f\u8a31\u4f60\u6703\u611f\u5230\u9a5a\u559c\u3002<\/p>\n\n\n\n<ul class=\"has-medium-font-size\"><li><strong>\u5ee3\u544a\u96b1\u79c1\u66f4\u56b4\uff08Advertising is challenged by privacy\uff09<\/strong><\/li><\/ul>\n\n\n\n<p>\u96a8\u8457\u96b1\u79c1\u6b0a\u610f\u8b58\u9ad8\u6f32\uff0c\u904e\u5f80\u591a\u5a92\u9ad4\u5ee3\u544a\u8f15\u6613\u53d6\u5f97\u53d7\u773e\u8cc7\u6599\u7684\u6642\u4ee3\u4e00\u53bb\u4e0d\u5fa9\u8fd4\u30022021\u5e74\u5e742\u9846\u9707\u64bc\u5f48\u5728\u5a92\u9ad4\u3001\u5ee3\u544a\u754c\u5f15\u8d77\u8f5f\u52d5\uff0c\u4e00\u662fiOS\u7cfb\u7d71\u66f4\u65b0\u3001\u4e8c\u662fCookie\u3002\u524d\u8005\u662fiOS 14 \u96b1\u79c1\u6b0a\u653f\u7b56\u66f4\u65b0\uff0c\u6700\u4e3b\u8981\u7684\u5c31\u662f\u300c\u53cd\u5ee3\u544a\u8ffd\u8e64\u300d\u5c07\u5e36\u4f86\u7684\u885d\u64ca\u3002\u5f8c\u8005\u5247\u662fGoogle\u5247\u5ba3\u5e03\u7b2c\u4e09\u65b9Cookie\u5c07\u65bc2023\u5e74\u9000\u5834\uff0c\u96d6\u7136\u5df2\u7d93\u5ef6\u5f8c\uff0c\u4f46\u8a72\u653f\u7b56\u4e0d\u8b8a\uff0c\u6578\u4f4d\u5ee3\u544a\u754c\u4e00\u7247\u54c0\u568e\uff0c\u5fc5\u9808\u8fce\u6230Cookieless\u65b0\u4e16\u4ee3\u3002<\/p>\n\n\n\n<p>\u5efa\u8b70\uff1a\u884c\u92b7\u4eba\u5fc5\u9808\u53ca\u65e9\u6e96\u5099\uff0c\u6578\u4f4d\u884c\u92b7\u4ef0\u8cf4\u6578\u64da\u548c\u6d1e\u5bdf\uff0c\u627e\u5230\u9700\u8981\u7684\u8cc7\u6599\u662f\u95dc\u9375\u3002<\/p>\n\n\n\n<ul class=\"has-medium-font-size\"><li><strong>\u884c\u92b7\u4eba\u5fc5\u9808\u66f4\u6709\u7b56\u7565\uff08Marketers get more strategic\uff09<\/strong><\/li><\/ul>\n\n\n\n<p>\u524d\u4e00\u9ede\u5c6c\u65bc\u6280\u8853\u5c64\u9762\u7684\u8b8a\u9769\uff0c\u9019\u4e00\u9ede\u5247\u662f\u884c\u92b7\u4eba\u7684\u300c\u8166\u529b\u9769\u547d\u300d\u3002\u56e0\u70baAI\u8207\u6a5f\u5668\u5b78\u7fd2\u4e0d\u65b7\u641c\u96c6\u6578\u64da\u5eab\uff0c\u7d2f\u7a4d\u800c\u6210\u7684\u5224\u8b80\u7cbe\u6e96\u5ea6\u3001\u4eba\u6027\u5316\u7684\u6c34\u6e96\uff0c\u90fd\u5c07\u8d8a\u4f86\u8d8a\u7b26\u5408\u4f7f\u7528\u8005\u7fd2\u6163\u3002<\/p>\n\n\n\n<p>\u5c31\u4ee5\u8a9e\u97f3\u641c\u5c0b\u70ba\u4f8b\uff0c\u5982\u4eca\u4f7f\u7528\u8005\u4e0d\u4e00\u5b9a\u4ef0\u8cf4\u624b\u52d5\u8f38\u5165\uff0c\u800c\u662f\u900f\u904e\u8a9e\u97f3\u76f4\u63a5\u8a62\u554f\u8a9e\u97f3\u52a9\u7406\u5982Google Home\u3001Alexa\uff08Amazon\u7684\u8a9e\u97f3\u52a9\u624b\uff09\u3001\u5c0f\u611b\u540c\u5b78\uff08\u5c0f\u7c73\u79d1\u6280\u7684\u667a\u6167\u52a9\u7406\uff09\u7b49\u3002<\/p>\n\n\n\n<p>\u5efa\u8b70\uff1a\u89c0\u5bdf\u4fc3\u4f7f\u5546\u696d\u6a21\u5f0f\u6210\u9577\u7684\u56e0\u7d20\uff0c\u9019\u4e9b\u6d1e\u898b\u662f\u884c\u92b7\u4eba\u6700\u64c5\u9577\u4e5f\u6700\u96e3\u53d6\u4ee3\u4e4b\u8655\u3002<\/p>\n\n\n\n<ul class=\"has-medium-font-size\"><li><strong>LinkedIn\u8072\u52e2\u72c2\u6f32\uff08LinkedIn is growing, growing, growing\uff09<\/strong><\/li><\/ul>\n\n\n\n<p>\u7576\u793e\u7fa4\u884c\u92b7\u6210\u70ba\u986f\u5b78\uff0c\u6700\u5177\u53ef\u9760\u5ea6\u8207\u5c08\u696d\u6027\u7684\u793e\u7fa4\u975eLinkedIn\u83ab\u5c6c\u30022021\u5e74LinkedIn\u5168\u7403\u6703\u54e1\u6578\u5df2\u7d93\u9054\u52307.4\u5104\uff0c\u800c\u4e14\u5b83\u9084\u5177\u5099\u5176\u4ed6\u5168\u7403\u6027\u793e\u7fa4\u96e3\u4ee5\u8907\u88fd\u7684\u512a\u52e2\u2014\u2014\u4ee5\u300c\u9818\u82f1\u300d\u77e5\u540d\uff0c\u572814\u5104\u4eba\u53e3\u7684\u4e2d\u570b\uff0c\u4ea6\u80fd\u53d6\u5f97\u5177\u5099\u9ad8\u5ea6\u5c08\u696d\u7684\u767d\u9818\u4eba\u624d\u3002<\/p>\n\n\n\n<p>\u6216\u8a31LinkedIn\u4e0d\u662f\u6bcf\u5929\u6700\u591a\u6d3b\u8e8d\u4f7f\u7528\u8005\uff0c\u7136\u800c\u537b\u662f\u6bcf\u6708\u6d3b\u8e8d\u4f7f\u7528\u8005\u6295\u5165\u7a0b\u5ea6\u4e0d\u65b7\u6210\u9577\u7684\u793e\u7fa4\uff0c\u800c\u4e14\u9084\u63a8\u51fa\u300cLinkedIn\u5b78\u7fd2\u300d\u7b49\u9577\u671f\u7559\u4f4f\u7528\u6236\u7684\u529f\u80fd\uff0c\u52a9\u529b\u4f01\u696d\u8207\u884c\u92b7\u4eba\u66f4\u5bb9\u6613\u9396\u5b9a\u7cbe\u6e96\u53d7\u773e\u3002<\/p>\n\n\n\n<p>\u5efa\u8b70\uff1a\u9084\u6c92\u8fa6LinkedIn\u767b\u9304\u9801\uff1f\u7acb\u523b\u53bb\u8fa6\uff01<\/p>\n\n\n\n<ul class=\"has-medium-font-size\"><li><strong>\u641c\u5c0b\u5f15\u64ce\u512a\u5316\u4e0d\u662f\u904a\u6232\uff0c\u770b\u91cd\u6574\u5408\uff08SEO is less game and more integrated\uff09<\/strong><\/li><\/ul>\n\n\n\n<p>SEO\u512a\u5316\u4e00\u6642\u6210\u70ba\u884c\u92b7\u986f\u5b78\uff0c\u7136\u800c\u51fa\u73fe\u8a31\u591a\u300c\u602a\u62db\u300d\uff0c\u53cd\u800c\u4ee4\u4f7f\u7528\u8005\u4e0d\u4e00\u5b9a\u80fd\u8fc5\u901f\u53d6\u5f97\u771f\u6b63\u9700\u8981\u7684\u8cc7\u8a0a\u3002\u5982\u4eca\u641c\u5c0b\u5f15\u64ce\u7684\u6f14\u7b97\u6cd5\u5df2\u7d93\u66f4\u8070\u660e\u4e86\uff0c\u662f\u6642\u5019\u653e\u4e0b\u5c0f\u628a\u6232\uff0c\u63d0\u4f9b\u53d7\u773e\u771f\u6b63\u6709\u7528\u7684\u8cc7\u8a0a\u3002\u6700\u597d\uff0c\u9084\u80fd\u63d0\u4f9b\u512a\u79c0\u7684\u9ad4\u9a57\uff0c\u9019\u6703\u662f\u672a\u4f86SEO\u7684\u91cd\u8981\u6307\u6a19\u3002<\/p>\n\n\n\n<p>\u5efa\u8b70\uff1aSEO\u6280\u5de7\u6642\u6642\u8b8a\u52d5\uff0c\u4f46\u53ea\u8981\u628a\u63e1\u4f4f\u9019\u500b\u539f\u5247\u5c31\u4e0d\u7528\u64d4\u5fc3\u2014\u2014\u7d66\u4f7f\u7528\u8005\u8d8a\u4f86\u8d8a\u68d2\u7684\u5167\u5bb9\u3002<\/p>\n\n\n\n<ul class=\"has-medium-font-size\"><li><strong>\u9ad4\u9a57\u662f\u65b0\u7684\u793e\u4ea4\u8ca8\u5e63\uff08Experiences are the new social currency\uff09<\/strong><\/li><\/ul>\n\n\n\n<p>\u5546\u696d\uff0c\u5176\u5be6\u662f\u300c\u53e3\u7891\u300d\u7684\u4e16\u754c\u3002\u512a\u79c0\u7684\u884c\u92b7\u4eba\u61c2\u5f97\u4e00\u500b\u9053\u7406\uff1a\u6d88\u8cbb\u8005\u4e26\u4e0d\u8a0e\u53ad\u5ee3\u544a\uff0c\u8a0e\u53ad\u7684\u662f\u7169\u4eba\u3001\u7121\u804a\u7684\u5ee3\u544a\u3002<\/p>\n\n\n\n<p>\u597d\u5ee3\u544a\u80fd\u5275\u9020\u597d\u53e3\u7891\uff0c\u90a3\u9ebc\u8a72\u5982\u4f55\u505a\u597d\u5ee3\u544a\uff1f\u9019\u88e1\u6709\u4e00\u500b\u5fe0\u544a\uff1a\u5c07\u8207\u6d88\u8cbb\u8005\u7684\u6bcf\u4e00\u6b21\u63a5\u89f8\u90fd\u7576\u4f5c\u6253\u5ee3\u544a\u7684\u6a5f\u6703\uff0c\u53ea\u8981\u6d88\u8cbb\u8005\u9ad4\u9a57\u597d\u4e86\uff0c\u5c0d\u54c1\u724c\u7684\u597d\u5370\u8c61\u81ea\u7136\u6df1\u690d\u5fc3\u4e2d\uff01<\/p>\n\n\n\n<p>\u5efa\u8b70\uff1a\u5728\u793e\u7fa4\u8207\u5a92\u9ad4\u7684\u4e16\u754c\u4e2d\uff0c\u6bcf\u500b\u4eba\u7684\u9ad4\u9a57\u90fd\u662f\u771f\u5be6\u7684\uff0c\u56e0\u6b64\u505a\u597d\u6bcf\u4e00\u6b21\u8207\u6d88\u8cbb\u8005\u7684\u9023\u7d50\u9ad4\u9a57\uff0c\u5c31\u662f\u6700\u597d\u7684\u5ee3\u544a\u6642\u6a5f\u3002<\/p>\n\n\n\n<ul class=\"has-medium-font-size\"><li><strong>\u6578\u4f4d\u5de5\u4f5c\u6301\u7e8c\u589e\u9577\uff08Digital jobs continue to grow\uff09<\/strong><\/li><\/ul>\n\n\n\n<p>\u8aa0\u5982LinkedIn\u5831\u544a\u986f\u793a\uff0c\u5982\u4eca\u8077\u5834\u6700\u9700\u8981\u7684\u5c31\u662f\u61c2\u5f97\u300c\u6578\u4f4d\u6280\u80fd\u300d\u7684\u4eba\u624d\u3002\u5f9e\u53e6\u4e00\u4efd\u5e02\u5834\u7814\u7a76\u516c\u53f8eMarketer\u5831\u544a\u4e5f\u80fd\u770b\u51fa\u96fb\u5546\u6f5b\u529b\u5de8\u5927\uff0c\u5149\u662f2020\u5e74\u7f8e\u570b\u96f6\u552e\u5e02\u5834\u4f9d\u7136\u64c1\u6709\u8fd16\u5146\u7f8e\u5143\u7684\u7522\u503c\uff0c\u4f46\u662f\u96fb\u5546\u5e02\u5834\u76ee\u524d\u4f54\u6574\u9ad4\u96f6\u552e\u5e02\u5834\u4e0d\u52302\u6210\uff0c\u5230\u4e862022\u5e74\uff0c\u96fb\u5546\u4f54\u6bd4\u9084\u6703\u6301\u7e8c\u63d0\u5347\u3002<\/p>\n\n\n\n<p>\u9019\u662f\u7f3a\u53e3\uff1f\u4e0d\uff01\u9019\u662f\u6578\u4f4d\u4eba\u624d\u7684\u6a5f\u6703\uff01<\/p>\n\n\n\n<p>\u5efa\u8b70\uff1a\u884c\u92b7\u4eba\u8981\u628a\u63e1\u6a5f\u6703\u300c\u91cd\u5851\u300d\u6578\u4f4d\u6280\u80fd\uff08reskill\uff09\uff0c\u8ce3\u5bb6\u8207\u8001\u95c6\u5247\u8981\u958b\u59cb\u5c07\u300c\u63d0\u5347\u300d\u6578\u4f4d\u6280\u80fd\uff08upskill\uff09\u5b89\u6392\u9032\u5e74\u5ea6\u884c\u4e8b\u66c6\u4e2d\u3002<\/p>\n\n\n\n<ul class=\"has-medium-font-size\"><li><strong>\u81c9\u66f8\u4e0d\u6703\u6d88\u5931\uff08Facebook (Meta) doesn\u2019t go anywhere\uff09<\/strong><\/li><\/ul>\n\n\n\n<p>\u8a31\u591a\u5831\u544a\u8207\u8abf\u67e5\u6a5f\u69cb\u90fd\u8a8d\u70baFacebook\u69ae\u666f\u4e0d\u518d\uff0c\u5e74\u8f15\u4eba\u5df2\u7d93\u4e0d\u518d\u611b\u7528Facebook\uff0c\u66f4\u61c9\u8a72\u95dc\u6ce8\u5f8c\u9032\u8005\u5982\u6296\u97f3\u3001Instagram\u3002<\/p>\n\n\n\n<p>\u4e0d\u904e\u6578\u5b57\u6703\u8aaa\u8a71\uff0c\u6839\u64daFacebook\u65bc2021\u5e741\u6708\u5e95\u767c\u5e03\u7684\u6578\u64da\uff0c Facebook\u7684\u5168\u7403\u6bcf\u6708\u6d3b\u8e8d\u7528\u6236\u6578\u9054\u523028\u5104\u4eba\uff0c\u8f03\u524d\u4e00\u5e74\u540c\u671f\u6210\u9577\u4e8612%\uff0c\u540c\u6642\uff0c\u6bcf\u65e5\u6d3b\u8e8d\u7528\u6236\u6578\u5247\u9054\u523018.4\u5104\u3002\u4f9d\u7136\u662f\u884c\u92b7\u4eba\u4e0d\u53ef\u8f15\u5ffd\u7684\u9f90\u5927\u5e02\u5834\u3002<\/p>\n\n\n\n<p>\u5efa\u8b70\uff1a\u884c\u92b7\u4eba\uff0c\u5728\u77ed\u671f\u5167\u4ecd\u7136\u61c9\u8a72\u5c07Facebook\u7576\u4f5c\u793e\u7fa4\u9f8d\u982d\u3002<\/p>\n\n\n\n<ul class=\"has-medium-font-size\"><li><strong>\u7db2\u7ad9\u901f\u5ea6\u66f4\u5febWebsites get faster<\/strong><\/li><\/ul>\n\n\n\n<p>\u4f60\u4e00\u5929\u82b1\u591a\u5c11\u6642\u9593\u7528\u624b\u6a5f\u4e0a\u7db2\uff1f\u9019\u500b\u6578\u5b57\u7684\u53e6\u4e00\u9762\u544a\u8a34\u6211\u5011\uff0c\u6709\u591a\u4e45\u6c92\u7528\u624b\u6a5f\u4ee5\u5916\u7684\u88dd\u7f6e\u4e0a\u7db2\uff1f<\/p>\n\n\n\n<p>\u6839\u64daGoogle \u767c\u4f48\u7684\u300c\u7db2\u7ad9\u6838\u5fc3\u8981\u7d20\u300d\u4e2d\uff0c\u7db2\u9801\u6253\u958b\u7684\u901f\u5ea6\u4f54\u6bd4\u5c07\u6703\u8d8a\u4f86\u8d8a\u9ad8\u3002\u4e5f\u5c31\u662f\u8aaa\uff0cSEO\u53ef\u4ee5\u512a\u5316\u7684\u8981\u7d20\u53c8\u591a\u4e86\u4e00\u9805\uff0c\u6700\u597d\u6aa2\u67e5\u770b\u770b\uff0c\u54c1\u724c\u7db2\u7ad9\u662f\u5426\u90fd\u5df2\u7d93\u5b8c\u5168\u97ff\u61c9\u884c\u52d5\u88dd\u7f6e\u700f\u89bd\uff1f\u6253\u958b\u901f\u5ea6\u5982\u4f55\uff1f<\/p>\n\n\n\n<p>\u5efa\u8b70\uff1a\u8a72\u512a\u5316\u7684\u7d55\u5c0d\u4e0d\u6b62\u662f\u5167\u5bb9\u800c\u5df2\uff0c\u8a66\u60f3\u770b\u770b\uff0c\u5982\u679c\u4e00\u500b\u7db2\u9801\u8981\u6253\u958b10\u79d2\u9418\uff0c\u4f60\u7684\u53cd\u61c9\u662f\u4ec0\u9ebc\uff1f\u90a3\u5c31\u662f\u4f60\u7684\u7528\u6236\u6703\u505a\u7684\u4e8b\u3002<\/p>\n\n\n\n<ul class=\"has-medium-font-size\"><li><strong>\u6f14\u7b97\u6cd5\u4e3b\u5bb0\u4e00\u5207\uff08Everything is algorithm-driven\uff09<\/strong><\/li><\/ul>\n\n\n\n<p>\u7576\u6240\u6709\u884c\u70ba\u90fd\u5728\u7db2\u8def\u4e0a\u767c\u751f\uff0c\u9019\u4e5f\u610f\u5473\u8457\u6f14\u7b97\u6cd5\u4e3b\u5bb0\u4e00\u5207\uff1a\u793e\u7fa4\u8edf\u9ad4\u51fa\u73fe\u7684\u65b0\u52d5\u614b\u3001\u7db2\u9801\u5074\u908a\u6b04\u51fa\u73fe\u7684\u5f71\u97f3\u5ee3\u544a\u3001\u5c31\u9023\u6536\u4ef6\u5323\u4e5f\u6703\u8df3\u51fa\u5ee3\u544a\u90f5\u4ef6\u3002<\/p>\n\n\n\n<p>\u8ce3\u5bb6\u8207\u884c\u92b7\u4eba\u80fd\u505a\u7684\u4e8b\u662f\u4ec0\u9ebc\uff1f\u552f\u4e00\u800c\u4e14\u6700\u70ba\u91cd\u8981\u7684\u5c31\u53ea\u6709\u4e00\u4ef6\uff1a\u512a\u5316\u4f7f\u7528\u8005\u9ad4\u9a57\u3002<\/p>\n\n\n\n<p>\u5efa\u8b70\uff1a\u300c\u76f8\u95dc\u5ea6\u300d\u662f\u6f14\u7b97\u6cd5\u6839\u64da\u4f7f\u7528\u8005\u9700\u6c42\u800c\u4f86\uff0c\u53ea\u8981\u884c\u92b7\u4eba\u80fd\u63d0\u4f9b\u6709\u95dc\u7684\u8cc7\u8a0a\u3001\u5167\u5bb9\u3001\u670d\u52d9\u8207\u7522\u54c1\uff0c\u5c31\u4e0d\u5fc5\u64d4\u5fc3\u4e0d\u88ab\u770b\u898b\u3002<\/p>\n\n\n\n<ul class=\"has-medium-font-size\"><li><strong>\u5c11\u5373\u662f\u591a\uff08Less is more\uff09<\/strong><\/li><\/ul>\n\n\n\n<p>\u7576\u5ee3\u544a\u92ea\u5929\u84cb\u5730\u800c\u4f86\uff0c\u722d\u6436\u6ce8\u610f\u529b\u7684\u6642\u523b\u65e9\u5c31\u8b93\u4f7f\u7528\u8005\u53ad\u7169\u3002\u8a31\u591a\u5ee3\u544a\u4e3b\u60f3\u7684\u90fd\u662f\uff1a\u5982\u4f55\u8b93\u6211\u7684\u7522\u54c1\uff0f\u670d\u52d9\u88ab\u66f4\u591a\u4eba\u770b\u898b\uff1f\u56e0\u6b64\u52a0\u5927\u5ee3\u544a\u529b\u5ea6\u8207\u6295\u653e\u9810\u7b97\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\u8070\u660e\u7684\u5ee3\u544a\u4e3b\u60f3\u7684\u4e0d\u4e00\u6a23\uff1a\u4ed6\u5011\u53ea\u5c08\u6ce8\u5728\u4e00\u9805\u6e20\u9053\uff0c\u4f46\u662f\u4ed6\u5011\u7a31\u9738\u90a3\u88e1\u3002\u5e02\u5834\u4e0a\u7684\u7b2c\u4e00\u540d\uff0c\u7e3d\u662f\u6bd4\u7b2c\u4e8c\u540d\u66f4\u5bb9\u6613\u88ab\u8a18\u4f4f\u3002<\/p>\n\n\n\n<p>\u5efa\u8b70\uff1a\u4ec0\u9ebc\u662f\u4f60\u7684\u4e3b\u529b\uff1f\u90a3\u5c31\u662f\u4f60\u8a72\u5c08\u5fc3\u7d93\u71df\u7684\u5730\u65b9\u3002<\/p>\n\n\n\n<p>&#8211;<\/p>\n\n\n\n<p>\u5c08\u6ce8\u7522\u54c1\u8207\u670d\u52d9\u3001\u7d66\u4f7f\u7528\u8005\u6700\u597d\u7684\u9ad4\u9a57\uff0c\u54c1\u724c\u548c\u884c\u92b7\u4e0d\u9700\u8981\u51fa\u5947\u62db\uff0c\u5c31\u80fd\u5728\u6d88\u8cbb\u8005\u5fc3\u4e2d\u7ad9\u7a69\u4e00\u5e2d\u4e4b\u5730\u3002<\/p>\n\n\n\n<figure class=\"graf graf--figure graf--iframe\">\n<div class=\"aspectRatioPlaceholder is-locked\">\n<div class=\"aspectRatioPlaceholder-fill\"><iframe loading=\"lazy\" src=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfYGpnphShxVmy0DoIn3EXIeeavhj0xfJKZHwH67NEwwiPq9A\/viewform?embedded=true\" width=\"640\" height=\"1429\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\">\u8f09\u5165\u4e2d\u2026<\/iframe><\/div>\n<div 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