{"id":764,"date":"2022-01-11T03:23:44","date_gmt":"2022-01-11T03:23:44","guid":{"rendered":"https:\/\/oms.boxful.com.tw\/ecblog\/?p=764"},"modified":"2022-08-17T08:57:41","modified_gmt":"2022-08-17T08:57:41","slug":"5-metrics-you-should-be-watching-after-the-holiday-sale","status":"publish","type":"post","link":"https:\/\/oms.boxful.com.tw\/ecblog\/5-metrics-you-should-be-watching-after-the-holiday-sale\/","title":{"rendered":"\u5e74\u5e95\u8cfc\u7269\u5b63\u904e\u5f8c\uff0c5\u5927\u6307\u6a19\u6aa2\u6e2c\u5e6b\u4f60\u627e\u5230\u6f5b\u5728\u5546\u6a5f\uff01"},"content":{"rendered":"\n<p><strong><em>\u96d9\u5341\u4e00\u3001\u9ed1\u4e94\u7b49\u6307\u6a19\u6027\u8cfc\u7269\u7bc0\u65e5\u9ad8\u5cf0\u525b\u904e\uff0c\u8eab\u70ba\u512a\u79c0\u7684\u96fb\u5546\u54c1\u724c\u696d\u8005\uff0c\u4f60\u4f3c\u4e4e\u80fd\u5598\u53e3\u6c23\u4e86\uff1f\u4e0d\uff01\u95dc\u6ce8\u90195\u5927\u96fb\u5546\u6307\u6a19\uff0c\u6709\u52a9\u54c1\u724c\u518d\u6500\u92b7\u552e\u9ad8\u5cf0\u3002<\/em><\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/01\/AdobeStock_250319036-1024x683.jpeg\" alt=\"\" class=\"wp-image-767\" srcset=\"https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/01\/AdobeStock_250319036-1024x683.jpeg 1024w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/01\/AdobeStock_250319036-300x200.jpeg 300w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/01\/AdobeStock_250319036-768x512.jpeg 768w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/01\/AdobeStock_250319036-1536x1024.jpeg 1536w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/01\/AdobeStock_250319036-2048x1365.jpeg 2048w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/01\/AdobeStock_250319036-1920x1280.jpeg 1920w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/01\/AdobeStock_250319036-1170x780.jpeg 1170w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/01\/AdobeStock_250319036-585x390.jpeg 585w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/01\/AdobeStock_250319036-263x175.jpeg 263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u4e00\u5e74\u65b0\u7684\u958b\u7aef\uff0c\u610f\u5473\u8457\u5e74\u5e95\u8cfc\u7269\u5b63\u525b\u904e\uff0c\u5168\u53f0\u6700\u5927\u96fb\u5546\u5e73\u53f0momo\u516c\u544a2021\u5e7412\u6708\u71df\u653680.1\u5104\u5143\u5275\u6b77\u53f2\u540c\u671f\u65b0\u9ad8\uff0c\u5168\u5e74\u71df\u6536\u7d04\u9054884\u5104\u5143\uff0c\u5e74\u589e\u7387\u9ad8\u905431.5%\uff0c\u7121\u7368\u6709\u5076\uff0c PChome\u7db2\u8def\u5bb6\u5ead2021\u5e74\u7b2c\u56db\u5b63\u5408\u4f75\u71df\u6536\u9054139.8\u5104\u5143\uff0c\u5275\u6b77\u53f2\u55ae\u5b63\u71df\u6536\u65b0\u9ad8\u3002<\/p>\n\n\n\n<p>\u525b\u7e73\u51fa\u6f02\u4eae\u6210\u7e3e\u55ae\u7684\u96fb\u5546\u54c1\u724c\u696d\u8005\uff0c\u4ee5\u70ba\u80fd\u9b06\u53e3\u6c23\u4e86\uff1f\u4e0d\uff0c\u96d6\u7136\u8cfc\u7269\u5b63\u662f\u4e00\u5e74\u4e2d\u7684\u95dc\u9375\u6642\u523b\uff0c\u8eab\u70ba\u96fb\u5546\u54c1\u724c\u696d\u8005\u7684\u4f60\u6703\u5fd9\u8457\u8abf\u5ea6\u3001\u51fa\u8ca8\uff0c\u4f46\u5728\u51fa\u8ca8\u5b8c\u7562\u5f8c\u5225\u4ee5\u70ba\u6709\u4e00\u5e74\u6642\u9593\u6162\u6162\u5206\u6790\uff0c\u5373\u6642\u5206\u6790\u4ee5\u4e0b5\u7a2e\u6307\u6a19\uff0c\u5c07\u662f\u672a\u4f86\u7de0\u9020\u71df\u696d\u984d\u65b0\u9ad8\u7684\u95dc\u9375\u3002<\/p>\n\n\n\n<p>Inc\u96dc\u8a8c\u8b7d\u70ba\u300c\u6c83\u723e\u746a\u7684\u79d8\u5bc6\u6b66\u5668\u300d\uff0c\u96fb\u5546\u7269\u6d41Deliverr\u5efa\u8b70\u96fb\u5546\u54c1\u724c\u5c0710\u6708\u7528\u65bc\u8a08\u5283\uff0c1\u6708\u5247\u7528\u65bc\u5206\u6790\u3002\u300c\u5728\u8cfc\u7269\u5b63\u904e\u5f8c\uff0c\u8d81\u8457\u8a18\u61b6\u7336\u65b0\uff0c\u5be6\u969b\u4e0a\u662f\u958b\u59cb\u5206\u6790\u4f60\u7684\u6307\u6a19\u3001\u5f97\u51fa\u7d50\u8ad6\uff0c\u4e26\u628a\u9019\u4e9b\u5206\u6790\u4f5c\u70ba\u8a08\u5283\u548c\u76ee\u6a19\u8a2d\u5b9a\u57fa\u6e96\u7684\u6700\u4f73\u6642\u6a5f\u3002\u300d<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>1. \u5e73\u5747\u8a02\u55ae\u50f9\u503c\uff08Average Order Value, AOV\uff09&nbsp;<\/strong><\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u96fb\u5546\u54c1\u724c\u696d\u8005\u61c9\u8a72\u5148\u95dc\u6ce8\u300c\u5e73\u5747\u8a02\u55ae\u50f9\u503c\u300d\u3002\u8a72\u6307\u6a19\u544a\u8a34\u696d\u4e3b\u7dda\u4e0a\u5546\u5e97\u4e2d\u6bcf\u4e00\u7b46\u96fb\u5546\u4ea4\u6613\u7684\u5e73\u5747\u50f9\u503c\u3002\u63db\u53e5\u8a71\u8aaa\uff0c\u5b83\u6703\u544a\u8a34\u696d\u4e3b\u6bcf\u500b\u8a02\u55ae\u5e73\u5747\u5e36\u4f86\u591a\u5c11\u6536\u5165\u3002\u5728\u96fb\u5546\u7684Google Analytics\u6216\u4f60\u7684\u5f8c\u53f0\u7cfb\u7d71\u627e\u51fa\u5b83\u3002<\/p>\n\n\n\n<p>\u9019\u7b46\u6578\u5b57\u7684\u50f9\u503c\u5728\u65bc\uff0c\u8868\u660e<strong>\u4f60\u7684\u5ba2\u6236\u5728\u4ed6\u5011\u7684\u8a02\u55ae\u4e0a\u82b1\u4e86\u591a\u5c11\u9322<\/strong>\u3002\u5b83\u4e4b\u6240\u4ee5\u91cd\u8981\uff0c\u56e0\u70ba\u5b83\u5df2\u7d93\u544a\u8a34\u4f60\u5728\u8cfc\u7269\u5b63\u8209\u884c\u7684\u4fc3\u92b7\u6d3b\u52d5\u662f\u5426\u6709\u6548\uff1f<\/p>\n\n\n\n<p>\u4e00\u822c\u4f86\u8aaa\uff0c\u696d\u8005\u7576\u7136\u6703\u671f\u5f85\u5e73\u5747\u8a02\u55ae\u50f9\u503c\u5728\u8cfc\u7269\u5b63\u660e\u986f\u589e\u52a0\u3002\u56e0\u70ba\u7bc0\u65e5\u7d66\u4e88\u4e86\u4eba\u5011\u9001\u79ae\u3001\u8d08\u79ae\u7b49\u5e73\u5e38\u672a\u5fc5\u6703\u51fa\u73fe\u7684\u6d88\u8cbb\u6a5f\u6703\uff0c\u7406\u61c9\u6703\u6bd4\u6b63\u5e38\u60c5\u6cc1\u4e0b\u82b1\u8cbb\u66f4\u591a\u3002<\/p>\n\n\n\n<p>\u7136\u800c\uff0c\u5982\u679c\u696d\u8005\u5728\u7dda\u4e0a\u5546\u5e97\u7684\u5e73\u5747\u8a02\u55ae\u50f9\u503c\u8207\u65e5\u5e38\u672a\u505a\u4fc3\u92b7\u6642\u76f8\u6bd4\uff0c\u6c92\u6709\u660e\u986f\u8d77\u4f0f\uff0c\u662f\u6642\u5019\u56de\u9867\u4fc3\u92b7\u6d3b\u52d5\u5728\u54ea\u4e00\u74b0\u7bc0\u51fa\u4e86\u554f\u984c\uff0c\u5c0e\u81f4\u8868\u73fe\u4e0d\u4f73\u3002<\/p>\n\n\n\n<p>\u96fb\u5546\u696d\u8005\u80fd\u505a\u51fa\u54ea\u4e9b\u8abf\u6574\uff1f\u4e00\u65b9\u9762\u662f\u8abf\u6574\u7bc0\u65e5\u4fc3\u92b7\u6d3b\u52d5\uff0c\u53e6\u4e00\u65b9\u9762\u662f\u9032\u884c\u5ee3\u544aA\uff0fB\u6e2c\u8a66\uff0c\u627e\u51fa\u4fc3\u92b7\u6210\u529f\u6216\u4e0d\u6210\u529f\u7684\u539f\u56e0\u3002\u627e\u5230\u6210\u529f\u7684\u539f\u56e0\uff0c\u53ef\u4ee5\u5728\u672a\u4f86\u70ba\u6d88\u8cbb\u8005\u63d0\u4f9b\u4ed6\u5011\u559c\u611b\u7684\u5143\u7d20\u4fc3\u9032\u8cfc\u8cb7\uff0c\u56e0\u70ba\u4ed6\u5011\u5df2\u7d93\u6709\u4e86\u6d88\u8cbb\u7684\u6b32\u671b\u3002\u627e\u51fa\u4e0d\u6210\u529f\u7684\u539f\u56e0\uff0c\u5247\u512a\u5316\u4f60\u7684\u7dda\u4e0a\u5546\u5e97\uff0c\u76e1\u529b\u8b93\u6bcf\u4e00\u6b21\u8cfc\u7269\u7bc0\u5f8c\u7684\u5e73\u5747\u8a02\u55ae\u50f9\u503c\u589e\u52a0\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>2. \u8cfc\u7269\u8eca\u68c4\u8eca\u7387 \uff08Cart Abandonment Rate\uff09<\/strong><\/p>\n\n\n\n<p>\u518d\u4f86\uff0c\u5efa\u8b70\u96fb\u5546\u696d\u8005\u4e00\u5b9a\u8981\u89c0\u5bdf\u7684\u6307\u6a19\u662f\u8cfc\u7269\u8eca\u68c4\u8eca\u7387\u3002<\/p>\n\n\n\n<p>\u70ba\u4ec0\u9ebc\uff1f\u5148\u4f86\u770b\u770b\u8cfc\u7269\u8eca\u68c4\u8eca\u7387\u7684\u516c\u5f0f\u662f\uff1a1\u2013\uff08\u5be6\u969b\u5b8c\u6210\u8cfc\u7269\u6578\uff0f\u7e3d\u8cfc\u7269\u8eca\u5275\u5efa\u6578\uff09\uff0a100%\uff0c\u6839\u64da\u7d71\u8a08\uff0c\u9019\u500b\u6bd4\u7387\u5f9e2006\u5e74\u768459%\uff0c\u589e\u9577\u52302018\u5e74\u768475%\uff0c\u4e5f\u5c31\u662f\u8aaa\uff0c\u6d88\u8cbb\u8005\u5728\u5c07\u5546\u54c1\u653e\u5165\u8cfc\u7269\u8eca\u5f8c\u6703\u6210\u529f\u8cfc\u8cb7\u7684\u53ef\u80fd\u6027\u662f\u964d\u4f4e\u7684\u3002<\/p>\n\n\n\n<p>\u7576\u9867\u5ba2\u5c07\u5546\u54c1\u52a0\u5165\u8cfc\u7269\u8eca\uff0c\u4e26\u4e0d\u80fd\u4fdd\u8b49\u92b7\u552e\u6210\u4ea4\u6642\uff0c\u5c0d\u65bc\u96fb\u5546\u696d\u8005\u4f86\u8aaa\uff0c\u582a\u7a31\u6700\u56f0\u60d1\u7684\u632b\u6298\u4f86\u6e90\u3002\u56e0\u70ba\u660e\u660e\u8ddd\u96e2\u6210\u4ea4\u53ea\u5dee\u4e00\u6b65\uff01<\/p>\n\n\n\n<p>\u9019\u7b46\u6578\u5b57\u5f88\u91cd\u8981\uff0c\u6703\u5f71\u97ff\u8cfc\u7269\u8eca\u68c4\u8eca\u7387\u7684\u5e38\u898b\u7684\u539f\u56e0\u53ef\u80fd\u5305\u62ec\uff1a<\/p>\n\n\n\n<ul><li>\u63d0\u4f9b\u7d66\u6d88\u8cbb\u8005\u7684\u8cfc\u7269\u9ad4\u9a57\u4e0d\u5920\u6d41\u66a2\uff1f<\/li><li>\u6d88\u8cbb\u8005\u4ed8\u6b3e\u524d\u767c\u73fe\u6709\u592a\u591a\u7684\u9644\u52a0\u8cbb\u7528\uff1f&nbsp;<\/li><li>\u6c92\u6709\u63d0\u4f9b\u5177\u6709\u7af6\u722d\u529b\u7684\u50f9\u683c\u3001\u512a\u60e0\u3001\u9644\u52a0\u670d\u52d9\uff0c\u5c0e\u81f4\u6d88\u8cbb\u8005\u4e3b\u52d5\u6bd4\u50f9\u6216\u6c92\u80fd\u8aaa\u670d\u4ed6\u5011\u5230\u4f60\u7684\u7db2\u7ad9\u8cfc\u7269\uff1f<\/li><li>\u514d\u904b\u9580\u6abb\u592a\u9ad8\uff1f\u6709\u6642\u5019\uff0c\u7576\u904b\u8cbb\u592a\u9ad8\u6216\u914d\u9001\u671f\u9650\u592a\u4e45\uff0c\u4e5f\u662f\u5931\u53bb\u6d88\u8cbb\u7684\u539f\u56e0\u3002<\/li><\/ul>\n\n\n\n<p>\u9019\u4e00\u9ede\uff0c\u96d6\u7136\u4e0d\u662f\u7bc0\u5047\u65e5\u624d\u6703\u767c\u751f\uff0c\u537b<\/p>\n\n\n\n<p>\u5c24\u5176\u660e\u986f\u3002\u56e0\u6b64\u96fb\u5546\u696d\u8005\u4e00\u5b9a\u8981\u7a4d\u6975\u9762\u5c0d\u6500\u5347\u7684\u8cfc\u7269\u8eca\u68c4\u8eca\u7387\uff0c\u5617\u8a66\u505a\u4f7f\u7528\u8005\u8a2a\u8ac7\u5427\uff0c\u4e0d\u8981\u4ee5\u70ba\u9867\u5ba2\u7121\u7de3\u7121\u6545\u5730\u653e\u68c4\u8cfc\u7269\u8eca\uff0c\u5f9e\u800c\u5ffd\u8996\u4e86\u5c0d\u96fb\u5546\u696d\u8005\u53ef\u80fd\u7684\u4e0d\u6eff\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>3. \u8f49\u63db\u7387\u8207\u505c\u7559\u6642\u9593 \uff08Conversion Rate, CVR \uff06 Time on Website\uff09<\/strong><\/p>\n\n\n\n<p>\u8f49\u63db\u7387\u8207\u505c\u7559\u6642\u9593\u4e26\u4e0d\u7a00\u5947\uff0c\u521d\u5165\u884c\u7684\u96fb\u5546\u696d\u8005\u539f\u672c\u5c31\u6703\u5168\u5e74\u95dc\u6ce8\u3002\u4f46\u5728\u7bc0\u5047\u65e5\u8207\u8cfc\u7269\u5b63\u9ad8\u5cf0\u6642\uff0c\u8f49\u63db\u7387\u8207\u505c\u7559\u6642\u9593\u64c1\u6709\u5de8\u5927\u7684\u50f9\u503c\uff0c\u7279\u5225\u80fd\u51f8\u986f\u96fb\u5546\u696d\u8005\u4e0b\u5ee3\u544a\u7684\u6210\u6548\u662f\u5426\u7cbe\u6e96\u6709\u6548\u3002<\/p>\n\n\n\n<p>\u505c\u7559\u6642\u9593\u8d8a\u9577\uff0c\u8f49\u63db\u7387\u8d8a\u9ad8\u3002\u7576\u6f5b\u5728\u6d88\u8cbb\u8005\u6210\u529f\u901a\u904e\u5ee3\u544a\u9032\u5165\u7db2\u7ad9\uff0c\u5728\u96fb\u5546\u696d\u8005\u7cbe\u5fc3\u8a2d\u8a08\u7684\u8cfc\u7269\u65c5\u7a0b\u4e0a\u82b1\u8cbb\u7684\u5e73\u5747\u6642\u9593\u8d8a\u591a\uff0c\u4ed6\u5011\u4e0b\u55ae\u7684\u53ef\u80fd\u6027\u8d8a\u5927\u3002\u4e8b\u5be6\u8b49\u660e\uff0c\u73fe\u6709\u7522\u54c1\u7684\u8a98\u60d1\u529b\u592a\u5f37\uff0c\u4ed6\u5011\u7121\u6cd5\u6297\u62d2\u3002<\/p>\n\n\n\n<p>\u7531\u65bc\u8f49\u63db\u7387\u8a08\u7b97\u5ee3\u544a\u6d3b\u52d5\u6295\u653e\u6210\u6548\uff0c\u6bd4\u7387\u6108\u9ad8\uff0c\u4ee3\u8868\u5ee3\u544a\u6d3b\u52d5\u6210\u6548\u6108\u9ad8\u3002\u7576\u7bc0\u5047\u65e5\u6295\u653e\u5ee3\u544a\u6642\uff0c\u53ef\u80fd\u6709\u5927\u91cf\u7684\u6d41\u91cf\u6e67\u5165\uff0c\u4f46\u672a\u5fc5\u80fd\u7acb\u523b\u6210\u4ea4\u3002\u767c\u751f\u4ec0\u9ebc\u4e8b\uff1f\u9019\u610f\u5473\u8457\u7db2\u8def\u5ee3\u544a\u53ef\u80fd\u5df2\u7d93\u8db3\u5920\u5e36\u4f86\u6d41\u91cf\uff0c\u4f46\u53ef\u80fd\u627e\u4f86\u4e86\u932f\u8aa4\u7684\u76ee\u6a19\u53d7\u773e\u3001\u6216\u662f\u7db2\u7ad9\u672c\u8eab\u9ad4\u9a57\u6c92\u6709\u512a\u5316\uff0c\u4e5f\u53ef\u80fd\u662f\u7f3a\u4e4f\u505c\u7559\u8a98\u56e0\u3002<\/p>\n\n\n\n<p>\u5c0f\u5fc3\uff01\u6d88\u8cbb\u8005\u6bd4\u96fb\u5546\u696d\u8005\u60f3\u7684\u9084\u6311\u60d5\u3002\u5982\u679c\u6f5b\u5728\u6d88\u8cbb\u8005\u6c92\u6709\u505c\u7559\u8db3\u5920\u591a\u7684\u6642\u9593\uff0c\u4e5f\u8a31\u662f\u6642\u5019\u6539\u7248\u7db2\u7ad9\uff0c\u6253\u9020\u66f4\u53cb\u5584\u6f5b\u5728\u6d88\u8cbb\u8005\u7684\u4f7f\u7528\u8005\u4ecb\u9762\u3002\u96fb\u5546\u696d\u8005\u671f\u5f85\u5728\u7bc0\u5047\u65e5\u770b\u5230\u66f4\u9ad8\u7684\u8f49\u63db\u7387\uff0c\u9019\u4ee3\u8868\u5f15\u4f86\u65b0\u5ba2\u7684\u53ef\u80fd\u5927\u5927\u589e\u52a0\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>4. \u7372\u5ba2\u6210\u672c\uff08Customer Acquisition Cost, CAC\uff09<\/strong><\/p>\n\n\n\n<p>\u7372\u5ba2\u6210\u672c\u544a\u8a34\u6211\u5011\u96fb\u5546\u696d\u8005\u82b1\u4e86\u591a\u5c11\u9322\u4f86\u5438\u5f15\u5ba2\u6236\u3002\u7576\u696d\u8005\u70ba\u4e86\u7372\u53d6\u65b0\u5ba2\u6236\u6240\u8981\u6295\u5165\u7684\u6210\u672c\uff0c\u5728\u8861\u91cf\u884c\u92b7\u6f0f\u6597\uff08Marketing Funnel\uff09\u72c0\u6cc1\u7684\u6307\u6a19\u4e4b\u4e00\uff0c\u7576\u7136\u671f\u5f85\u8d8a\u4f4e\u8d8a\u597d\uff0c\u7136\u800c\u7372\u53d6\u65b0\u5ba2\u6c38\u9060\u90fd\u6709\u6210\u672c\uff0c\u600e\u9ebc\u8fa6\uff1f<\/p>\n\n\n\n<p>\u5ba2\u6236\u958b\u767c\u7684\u78ba\u5f88\u96e3\uff0c\u4f46\u5728\u7bc0\u5047\u65e5\u8207\u8cfc\u7269\u5b63\u6a94\u671f\u4e2d\uff0c\u96fb\u5546\u696d\u8005\u6709\u6a5f\u6703\u82b1\u8cbb\u66f4\u5c11\u3001\u8d0f\u5f97\u66f4\u591a\u3002\u8acb\u8a18\u4f4f\uff0c\u671f\u671b\u7372\u5ba2\u6210\u672c\u5728\u7bc0\u5047\u65e5\u671f\u9593\u964d\u4f4e\u975e\u5e38\u5408\u7406\uff0c\u56e0\u70ba\u4fc3\u92b7\u6a94\u671f\u539f\u672c\u5c31\u8a72\u662f\u5e6b\u52a9\u696d\u8005\u7372\u5f97\u5ba2\u6236\uff0c\u9019\u7fa4\u6f5b\u5728\u6d88\u8cbb\u8005\u5df2\u7d93\u6e96\u5099\u597d\u638f\u9322\u6d88\u8cbb\u4e86\uff01<\/p>\n\n\n\n<p>\u6709\u4e9b\u5ee3\u544a\u4ee3\u7406\u5546\u8a66\u5716\u8aaa\u670d\u96fb\u5546\u696d\u8005\u5728\u7bc0\u5047\u65e5\u82b1\u8cbb\u66f4\u591a\u2014\u2014\u56e0\u70ba\u7af6\u722d\u8005\u591a\uff1f\u9019\u8a71\u5c0d\u4e5f\u4e0d\u5c0d\uff0c\u96fb\u5546\u5e02\u5834\u53ef\u9060\u672a\u5230\u98fd\u548c\uff01\u696d\u8005\u5728\u6295\u653e\u5ee3\u544a\u6642\uff0c\u4e00\u5b9a\u8981\u6ce8\u610f\u6210\u672c\u662f\u5426\u7a81\u7136\u4e0a\u5347\uff1f\u9577\u671f\u95dc\u6ce8\u4f60\u7684\u4e3b\u529b\u5ba2\u7fa4\uff0c\u5728\u975e\u8cfc\u7269\u5b63\u6a94\u671f\u8207\u4ed6\u5011\u591a\u591a\u6e9d\u901a\uff0c\u5c31\u80fd\u6709\u6548\u8b93\u7372\u5ba2\u6210\u672c\u4fdd\u6301\u5728\u8f03\u4f4e\u7684\u6c34\u5e73\u3002<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>5. \u6d41\u91cf\u4f86\u6e90\u548c\u7e3d\u9ad4\u6d41\u91cf\uff08Traffic Source&nbsp;&amp; Overall Traffic\uff09<\/strong><\/p>\n\n\n\n<p>\u6d41\u91cf\u3002\u96fb\u5546\u696d\u8005\u5728\u7bc0\u5047\u65e5\u7406\u61c9\u770b\u898b\u66f4\u591a\u7684\u6d41\u91cf\u3002\u4ed4\u7d30\u89c0\u5bdf\u6d41\u91cf\u4f86\u6e90\u6307\u6a19\uff0c\u627e\u51fa\u4f60\u7684\u5ba2\u6236\u4f86\u81ea\u54ea\u88e1\uff1f\u5b98\u7db2\u3001\u7b2c\u4e09\u65b9\u5e73\u53f0\u9084\u662fEmail\uff1f<\/p>\n\n\n\n<p>\u6d41\u91cf\u80fd\u5e6b\u52a9\u696d\u8005\u770b\u51fa\u9019\u4e9b\u79d8\u5bc6\uff1a\u4f86\u6e90\u3001\u6642\u6bb5\u3002\u770b\u770b\u54ea\u4e9b\u6e20\u9053\u5728\u5f15\u5c0e\u66f4\u591a\u7684\u6f5b\u5728\u6d88\u8cbb\u8005\u505c\u7559\u3001\u53cd\u904e\u4f86\u8aaa\uff0c\u82b1\u6642\u9593\u6aa2\u67e5\u90a3\u4e9b\u8868\u73fe\u4e0d\u4f73\u7684\u6e20\u9053\uff0c\u627e\u51fa\u6f5b\u85cf\u7684\u554f\u984c\u3002\u5584\u7528\u8ffd\u8e64\u5de5\u5177\u4f86\u4fdd\u6301\u5c0d\u4f60\u7684\u6d41\u91cf\u4f86\u6e90\u7684\u95dc\u8a3b\u3002<\/p>\n\n\n\n<p>\u95dc\u6ce8\u6f5b\u5728\u6d88\u8cbb\u8005\u505c\u7559\u7684\u6642\u6bb5\u3002\u5728\u4ec0\u9ebc\u6642\u9593\u9ede\u3001\u54ea\u5e7e\u5929\u4ed6\u5011\u505c\u7559\u7279\u5225\u4e45\uff1f\u6210\u4ea4\u8a02\u55ae\u91cf\u7279\u5225\u9ad8\uff1f\u9019\u5c31\u662f\u672a\u4f86\u96fb\u5546\u696d\u8005\u53ef\u4ee5\u5728\u9019\u6bb5\u6642\u9593\u8a2d\u7f6e\u4fc3\u92b7\u6a94\u671f\u7684\u6700\u4f73\u6642\u9593\uff01&nbsp;<\/p>\n\n\n\n<p>&#8211;<\/p>\n\n\n\n<p>Deloitte\u767c\u5e03\u8abf\u67e5\u986f\u793a\uff0c\u5df2\u6709\u8d85\u904e80%\u7684\u4f01\u696d\u63a1\u7528\u96fb\u5546\u6307\u6a19\u5236\u5b9a\u5e74\u5ea6\u4f01\u696d\u7b56\u7565\u3002\u56e0\u6b64\u5584\u7528\u7bc0\u5047\u65e5\u6aa2\u6e2c\u90195\u9805\u6307\u6a19\uff0c\u53ef\u4ee5\u70ba\u96fb\u5546\u696d\u8005\u63d0\u4f9b\u6975\u9ad8\u542b\u91d1\u91cf\u7684\u6d1e\u5bdf\uff0c\u4fc3\u9032\u672a\u4f86\u7684\u696d\u52d9\u6210\u9577\u3002\u4f60\u9084\u5728\u7b49\u4ec0\u9ebc\uff1f\u7576\u8cfc\u7269\u5b63\u6d3b\u52d5\u7d50\u675f\u6642\uff0c\u99ac\u4e0a\u6aa2\u67e5\u4ee5\u4e0a\u9019\u4e9b\u6307\u6a19\uff0c\u70ba\u4f60\u7684\u92b7\u552e\u518d\u5275\u9ad8\u5cf0\uff01<\/p>\n\n\n\n<p>&#8211;<\/p>\n\n\n\n<p>\u3010 \u8b93\u60a8\u5c08\u6ce8\u65bc\u96fb\u5546\u7d93\u71df\u7b56\u7565\u898f\u5283\uff0c\u628a\u71df\u904b\u4f5c\u696d\u4ea4\u7d66<a href=\"https:\/\/oms.boxful.com.tw\/fulfillment\/\">BOXFUL\u96fb\u5546\u7269\u6d41<\/a>\u3001\u7701\u53bb\u8d85\u904e90%\u71df\u904b\u6642\u9593\uff01\u3011<\/p>\n\n\n\n<figure class=\"graf graf--figure graf--iframe\">\n<div class=\"aspectRatioPlaceholder is-locked\">\n<div class=\"aspectRatioPlaceholder-fill\"><iframe loading=\"lazy\" src=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfYGpnphShxVmy0DoIn3EXIeeavhj0xfJKZHwH67NEwwiPq9A\/viewform?embedded=true\" width=\"640\" height=\"1429\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\">\u8f09\u5165\u4e2d\u2026<\/iframe><\/div>\n<div class=\"iframeContainer\"><\/div>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u96d9\u5341\u4e00\u3001\u9ed1\u4e94\u7b49\u6307\u6a19\u6027\u8cfc\u7269\u7bc0\u65e5\u9ad8\u5cf0\u525b\u904e\uff0c\u8eab\u70ba\u512a\u79c0\u7684\u96fb\u5546\u54c1\u724c\u696d\u8005\uff0c\u4f60\u4f3c\u4e4e\u80fd\u5598\u53e3\u6c23\u4e86\uff1f\u4e0d\uff01\u95dc\u6ce8\u90195\u5927\u96fb\u5546\u6307\u6a19\uff0c\u6709\u52a9\u54c1\u724c\u518d\u6500\u92b7\u552e\u9ad8\u5cf0\u3002<\/p>\n","protected":false},"author":1,"featured_media":765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false},"categories":[131,37,3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u5e74\u5e95\u8cfc\u7269\u5b63\u904e\u5f8c\uff0c5\u5927\u6307\u6a19\u6aa2\u6e2c\u5e6b\u4f60\u627e\u5230\u6f5b\u5728\u5546\u6a5f\uff01 - BOXFUL \u96fb\u5546\u7814\u7a76\u5ba4<\/title>\n<meta name=\"description\" content=\"\u96d9\u5341\u4e00\u3001\u9ed1\u4e94\u7b49\u6307\u6a19\u6027\u8cfc\u7269\u7bc0\u65e5\u9ad8\u5cf0\u525b\u904e\uff0c\u8eab\u70ba\u512a\u79c0\u7684\u96fb\u5546\u54c1\u724c\u696d\u8005\uff0c\u4f60\u4f3c\u4e4e\u80fd\u5598\u53e3\u6c23\u4e86\uff1f\u4e0d\uff01\u95dc\u6ce8\u90195\u5927\u96fb\u5546\u6307\u6a19\uff0c\u6709\u52a9\u54c1\u724c\u518d\u6500\u92b7\u552e\u9ad8\u5cf0\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oms.boxful.com.tw\/ecblog\/5-metrics-you-should-be-watching-after-the-holiday-sale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5e74\u5e95\u8cfc\u7269\u5b63\u904e\u5f8c\uff0c5\u5927\u6307\u6a19\u6aa2\u6e2c\u5e6b\u4f60\u627e\u5230\u6f5b\u5728\u5546\u6a5f\uff01 - BOXFUL \u96fb\u5546\u7814\u7a76\u5ba4\" \/>\n<meta property=\"og:description\" content=\"\u96d9\u5341\u4e00\u3001\u9ed1\u4e94\u7b49\u6307\u6a19\u6027\u8cfc\u7269\u7bc0\u65e5\u9ad8\u5cf0\u525b\u904e\uff0c\u8eab\u70ba\u512a\u79c0\u7684\u96fb\u5546\u54c1\u724c\u696d\u8005\uff0c\u4f60\u4f3c\u4e4e\u80fd\u5598\u53e3\u6c23\u4e86\uff1f\u4e0d\uff01\u95dc\u6ce8\u90195\u5927\u96fb\u5546\u6307\u6a19\uff0c\u6709\u52a9\u54c1\u724c\u518d\u6500\u92b7\u552e\u9ad8\u5cf0\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oms.boxful.com.tw\/ecblog\/5-metrics-you-should-be-watching-after-the-holiday-sale\/\" \/>\n<meta property=\"og:site_name\" content=\"BOXFUL \u96fb\u5546\u7814\u7a76\u5ba4\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-11T03:23:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-17T08:57:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/01\/AdobeStock_191824469-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BOXFUL\u96fb\u5546\u7814\u7a76\u751f\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/oms.boxful.com.tw\/ecblog\/#website\",\"url\":\"https:\/\/oms.boxful.com.tw\/ecblog\/\",\"name\":\"BOXFUL \\u96fb\\u5546\\u7814\\u7a76\\u5ba4\",\"description\":\"Let&#039;s talk about E-commerce &amp; Logistics\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/oms.boxful.com.tw\/ecblog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/oms.boxful.com.tw\/ecblog\/5-metrics-you-should-be-watching-after-the-holiday-sale\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/01\/AdobeStock_191824469-scaled.jpeg\",\"contentUrl\":\"https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/01\/AdobeStock_191824469-scaled.jpeg\",\"width\":2560,\"height\":1707,\"caption\":\"People buying blue navy jeans on ecommerce website with smart phone, credit card and coffee on wooden desk\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/oms.boxful.com.tw\/ecblog\/5-metrics-you-should-be-watching-after-the-holiday-sale\/#webpage\",\"url\":\"https:\/\/oms.boxful.com.tw\/ecblog\/5-metrics-you-should-be-watching-after-the-holiday-sale\/\",\"name\":\"\\u5e74\\u5e95\\u8cfc\\u7269\\u5b63\\u904e\\u5f8c\\uff0c5\\u5927\\u6307\\u6a19\\u6aa2\\u6e2c\\u5e6b\\u4f60\\u627e\\u5230\\u6f5b\\u5728\\u5546\\u6a5f\\uff01 - BOXFUL \\u96fb\\u5546\\u7814\\u7a76\\u5ba4\",\"isPartOf\":{\"@id\":\"https:\/\/oms.boxful.com.tw\/ecblog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/oms.boxful.com.tw\/ecblog\/5-metrics-you-should-be-watching-after-the-holiday-sale\/#primaryimage\"},\"datePublished\":\"2022-01-11T03:23:44+00:00\",\"dateModified\":\"2022-08-17T08:57:41+00:00\",\"author\":{\"@id\":\"https:\/\/oms.boxful.com.tw\/ecblog\/#\/schema\/person\/6d1226b8625a5dd43facd3d835092122\"},\"description\":\"\\u96d9\\u5341\\u4e00\\u3001\\u9ed1\\u4e94\\u7b49\\u6307\\u6a19\\u6027\\u8cfc\\u7269\\u7bc0\\u65e5\\u9ad8\\u5cf0\\u525b\\u904e\\uff0c\\u8eab\\u70ba\\u512a\\u79c0\\u7684\\u96fb\\u5546\\u54c1\\u724c\\u696d\\u8005\\uff0c\\u4f60\\u4f3c\\u4e4e\\u80fd\\u5598\\u53e3\\u6c23\\u4e86\\uff1f\\u4e0d\\uff01\\u95dc\\u6ce8\\u90195\\u5927\\u96fb\\u5546\\u6307\\u6a19\\uff0c\\u6709\\u52a9\\u54c1\\u724c\\u518d\\u6500\\u92b7\\u552e\\u9ad8\\u5cf0\\u3002\",\"breadcrumb\":{\"@id\":\"https:\/\/oms.boxful.com.tw\/ecblog\/5-metrics-you-should-be-watching-after-the-holiday-sale\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/oms.boxful.com.tw\/ecblog\/5-metrics-you-should-be-watching-after-the-holiday-sale\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/oms.boxful.com.tw\/ecblog\/5-metrics-you-should-be-watching-after-the-holiday-sale\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\\u9996\\u9801\",\"item\":\"https:\/\/oms.boxful.com.tw\/ecblog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\\u5e74\\u5e95\\u8cfc\\u7269\\u5b63\\u904e\\u5f8c\\uff0c5\\u5927\\u6307\\u6a19\\u6aa2\\u6e2c\\u5e6b\\u4f60\\u627e\\u5230\\u6f5b\\u5728\\u5546\\u6a5f\\uff01\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/oms.boxful.com.tw\/ecblog\/#\/schema\/person\/6d1226b8625a5dd43facd3d835092122\",\"name\":\"BOXFUL\\u96fb\\u5546\\u7814\\u7a76\\u751f\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/oms.boxful.com.tw\/ecblog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a5fa43f92780c418bd690560e5a97a3b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a5fa43f92780c418bd690560e5a97a3b?s=96&d=mm&r=g\",\"caption\":\"BOXFUL\\u96fb\\u5546\\u7814\\u7a76\\u751f\"},\"sameAs\":[\"https:\/\/www.boxful.com.tw\/ecblog\"],\"url\":\"https:\/\/oms.boxful.com.tw\/ecblog\/author\/boxfulblogtw\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u5e74\u5e95\u8cfc\u7269\u5b63\u904e\u5f8c\uff0c5\u5927\u6307\u6a19\u6aa2\u6e2c\u5e6b\u4f60\u627e\u5230\u6f5b\u5728\u5546\u6a5f\uff01 - BOXFUL \u96fb\u5546\u7814\u7a76\u5ba4","description":"\u96d9\u5341\u4e00\u3001\u9ed1\u4e94\u7b49\u6307\u6a19\u6027\u8cfc\u7269\u7bc0\u65e5\u9ad8\u5cf0\u525b\u904e\uff0c\u8eab\u70ba\u512a\u79c0\u7684\u96fb\u5546\u54c1\u724c\u696d\u8005\uff0c\u4f60\u4f3c\u4e4e\u80fd\u5598\u53e3\u6c23\u4e86\uff1f\u4e0d\uff01\u95dc\u6ce8\u90195\u5927\u96fb\u5546\u6307\u6a19\uff0c\u6709\u52a9\u54c1\u724c\u518d\u6500\u92b7\u552e\u9ad8\u5cf0\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/oms.boxful.com.tw\/ecblog\/5-metrics-you-should-be-watching-after-the-holiday-sale\/","og_locale":"en_US","og_type":"article","og_title":"\u5e74\u5e95\u8cfc\u7269\u5b63\u904e\u5f8c\uff0c5\u5927\u6307\u6a19\u6aa2\u6e2c\u5e6b\u4f60\u627e\u5230\u6f5b\u5728\u5546\u6a5f\uff01 - BOXFUL \u96fb\u5546\u7814\u7a76\u5ba4","og_description":"\u96d9\u5341\u4e00\u3001\u9ed1\u4e94\u7b49\u6307\u6a19\u6027\u8cfc\u7269\u7bc0\u65e5\u9ad8\u5cf0\u525b\u904e\uff0c\u8eab\u70ba\u512a\u79c0\u7684\u96fb\u5546\u54c1\u724c\u696d\u8005\uff0c\u4f60\u4f3c\u4e4e\u80fd\u5598\u53e3\u6c23\u4e86\uff1f\u4e0d\uff01\u95dc\u6ce8\u90195\u5927\u96fb\u5546\u6307\u6a19\uff0c\u6709\u52a9\u54c1\u724c\u518d\u6500\u92b7\u552e\u9ad8\u5cf0\u3002","og_url":"https:\/\/oms.boxful.com.tw\/ecblog\/5-metrics-you-should-be-watching-after-the-holiday-sale\/","og_site_name":"BOXFUL \u96fb\u5546\u7814\u7a76\u5ba4","article_published_time":"2022-01-11T03:23:44+00:00","article_modified_time":"2022-08-17T08:57:41+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/01\/AdobeStock_191824469-scaled.jpeg","path":"\/var\/www\/ecblog_tw\/wp-content\/uploads\/2022\/01\/AdobeStock_191824469-scaled.jpeg","size":"full","id":765,"alt":"","pixels":4369920,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"BOXFUL\u96fb\u5546\u7814\u7a76\u751f","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/oms.boxful.com.tw\/ecblog\/#website","url":"https:\/\/oms.boxful.com.tw\/ecblog\/","name":"BOXFUL \u96fb\u5546\u7814\u7a76\u5ba4","description":"Let&#039;s talk about E-commerce &amp; Logistics","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/oms.boxful.com.tw\/ecblog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/oms.boxful.com.tw\/ecblog\/5-metrics-you-should-be-watching-after-the-holiday-sale\/#primaryimage","inLanguage":"en-US","url":"https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/01\/AdobeStock_191824469-scaled.jpeg","contentUrl":"https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/01\/AdobeStock_191824469-scaled.jpeg","width":2560,"height":1707,"caption":"People buying blue navy jeans on ecommerce website with smart phone, credit card and coffee on wooden desk"},{"@type":"WebPage","@id":"https:\/\/oms.boxful.com.tw\/ecblog\/5-metrics-you-should-be-watching-after-the-holiday-sale\/#webpage","url":"https:\/\/oms.boxful.com.tw\/ecblog\/5-metrics-you-should-be-watching-after-the-holiday-sale\/","name":"\u5e74\u5e95\u8cfc\u7269\u5b63\u904e\u5f8c\uff0c5\u5927\u6307\u6a19\u6aa2\u6e2c\u5e6b\u4f60\u627e\u5230\u6f5b\u5728\u5546\u6a5f\uff01 - BOXFUL \u96fb\u5546\u7814\u7a76\u5ba4","isPartOf":{"@id":"https:\/\/oms.boxful.com.tw\/ecblog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/oms.boxful.com.tw\/ecblog\/5-metrics-you-should-be-watching-after-the-holiday-sale\/#primaryimage"},"datePublished":"2022-01-11T03:23:44+00:00","dateModified":"2022-08-17T08:57:41+00:00","author":{"@id":"https:\/\/oms.boxful.com.tw\/ecblog\/#\/schema\/person\/6d1226b8625a5dd43facd3d835092122"},"description":"\u96d9\u5341\u4e00\u3001\u9ed1\u4e94\u7b49\u6307\u6a19\u6027\u8cfc\u7269\u7bc0\u65e5\u9ad8\u5cf0\u525b\u904e\uff0c\u8eab\u70ba\u512a\u79c0\u7684\u96fb\u5546\u54c1\u724c\u696d\u8005\uff0c\u4f60\u4f3c\u4e4e\u80fd\u5598\u53e3\u6c23\u4e86\uff1f\u4e0d\uff01\u95dc\u6ce8\u90195\u5927\u96fb\u5546\u6307\u6a19\uff0c\u6709\u52a9\u54c1\u724c\u518d\u6500\u92b7\u552e\u9ad8\u5cf0\u3002","breadcrumb":{"@id":"https:\/\/oms.boxful.com.tw\/ecblog\/5-metrics-you-should-be-watching-after-the-holiday-sale\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/oms.boxful.com.tw\/ecblog\/5-metrics-you-should-be-watching-after-the-holiday-sale\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/oms.boxful.com.tw\/ecblog\/5-metrics-you-should-be-watching-after-the-holiday-sale\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u9996\u9801","item":"https:\/\/oms.boxful.com.tw\/ecblog\/"},{"@type":"ListItem","position":2,"name":"\u5e74\u5e95\u8cfc\u7269\u5b63\u904e\u5f8c\uff0c5\u5927\u6307\u6a19\u6aa2\u6e2c\u5e6b\u4f60\u627e\u5230\u6f5b\u5728\u5546\u6a5f\uff01"}]},{"@type":"Person","@id":"https:\/\/oms.boxful.com.tw\/ecblog\/#\/schema\/person\/6d1226b8625a5dd43facd3d835092122","name":"BOXFUL\u96fb\u5546\u7814\u7a76\u751f","image":{"@type":"ImageObject","@id":"https:\/\/oms.boxful.com.tw\/ecblog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/a5fa43f92780c418bd690560e5a97a3b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a5fa43f92780c418bd690560e5a97a3b?s=96&d=mm&r=g","caption":"BOXFUL\u96fb\u5546\u7814\u7a76\u751f"},"sameAs":["https:\/\/www.boxful.com.tw\/ecblog"],"url":"https:\/\/oms.boxful.com.tw\/ecblog\/author\/boxfulblogtw\/"}]}},"_links":{"self":[{"href":"https:\/\/oms.boxful.com.tw\/ecblog\/wp-json\/wp\/v2\/posts\/764"}],"collection":[{"href":"https:\/\/oms.boxful.com.tw\/ecblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oms.boxful.com.tw\/ecblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oms.boxful.com.tw\/ecblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oms.boxful.com.tw\/ecblog\/wp-json\/wp\/v2\/comments?post=764"}],"version-history":[{"count":3,"href":"https:\/\/oms.boxful.com.tw\/ecblog\/wp-json\/wp\/v2\/posts\/764\/revisions"}],"predecessor-version":[{"id":770,"href":"https:\/\/oms.boxful.com.tw\/ecblog\/wp-json\/wp\/v2\/posts\/764\/revisions\/770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oms.boxful.com.tw\/ecblog\/wp-json\/wp\/v2\/media\/765"}],"wp:attachment":[{"href":"https:\/\/oms.boxful.com.tw\/ecblog\/wp-json\/wp\/v2\/media?parent=764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oms.boxful.com.tw\/ecblog\/wp-json\/wp\/v2\/categories?post=764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oms.boxful.com.tw\/ecblog\/wp-json\/wp\/v2\/tags?post=764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}