{"id":473,"date":"2021-09-22T10:52:01","date_gmt":"2021-09-22T10:52:01","guid":{"rendered":"https:\/\/oms.boxful.com.tw\/ecblog\/?p=473"},"modified":"2022-08-17T08:15:46","modified_gmt":"2022-08-17T08:15:46","slug":"advertising_indicators","status":"publish","type":"post","link":"https:\/\/oms.boxful.com.tw\/ecblog\/advertising_indicators\/","title":{"rendered":"\u4e0b\u5ee3\u544a\u524d\uff0c\u54c1\u724c\u96fb\u5546\u9700\u8981\u8a8d\u8b58\u7684\u4e94\u5927\u6307\u6a19 CPM\/CPC\/CPA\/CVR\/CTR"},"content":{"rendered":"\n<p><em>\u73fe\u5728\u6578\u4f4d\u5ee3\u544a\u592a\u591a\u4e86\uff0c\u8981\u5982\u4f55\u9738\u4f54\u6d88\u8cbb\u8005\u87a2\u5e55\uff0c\u6436\u4f54\u6d88\u8cbb\u8005\u773c\u7403\u6ce8\u610f\u529b\u66f4\u70ba\u91cd\u8981\uff0c\u56e0\u6b64\u9664\u4e86\u9858\u610f\u82b1\u8cbb\u5ee3\u544a\u9810\u7b97\u5728\u7db2\u8def\u5ee3\u544a\u4ee5\u5916\uff0c\u4e5f\u8981\u6642\u523b\u5c0d\u81ea\u5df1\u7684\u5ee3\u544a\u9032\u884c\u512a\u5316\uff0c\u624d\u4e0d\u6703\u6d6a\u8cbb\u6bcf\u4e00\u5206\u5ee3\u544a\u8cbb\u7528\uff0c\u6240\u4ee5\u9032\u884c\u512a\u5316\u4ee5\u524d\uff0c\u641e\u61c2\u9019\u4e94\u5927\u6307\u6a19\u5f88\u91cd\u8981\uff01\u5148\u638c\u63e1\u95dc\u9375\u6578\u64da\uff0c\u624d\u77e5\u9053\u6d88\u8cbb\u8005\u559c\u4e0d\u559c\u6b61\u9019\u5247\u5ee3\u544a\uff0c\u624d\u77e5\u9053\u671d\u54ea\u500b\u65b9\u5411\u512a\u5316\uff5e\u9664\u53bb\u5546\u54c1\u672c\u8eab\u529f\u80fd\u5e36\u4f86\u7684\u6548\u76ca\uff0c\u4ee5\u53ca\u5229\u7528\u597d\u7684\u7d20\u6750\u4f86\u884c\u92b7\u7522\u54c1\u5916\uff0c\u8981\u5982\u4f55\u4e0b\u5ee3\u544a\u624d\u80fd\u8b93\u6d88\u8cbb\u8005\u9858\u610f\u9032\u884c\u6d88\u8cbb\u5462?<\/em><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>\u60f3\u6210\u70ba\u96fb\u5546\u9054\u4eba\u7684\u7b2c\u4e00\u6b65\uff0c\u5c31\u662f\u4e0d\u80fd\u932f\u904e\u9019\u4e94\u5927\u6307\u6a19 ( CPM \/ CPC \/ CPA \/ CVR \/ CTR )\uff0c\u4f86\u8a55\u4f30\u4e0b\u5ee3\u544a\u5f8c\u7684\u6210\u6548\u3002<\/p>\n\n\n\n<h2><strong>\u5167\u5bb9\u5927\u7db1<\/strong><\/h2>\n\n\n\n<p>\u4e00\u3001\u5148\u4e86\u89e3\u4ec0\u9ebc\u662f\u9ede\u64ca ( Click )\uff0f\u66dd\u5149 ( Impression ) \uff0f\u8f49\u63db ( Conversion ) ?<\/p>\n\n\n\n<p>\u4e8c\u3001\u5ee3\u544a\u7684\u4e94\u5927\u6307\u6a19<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;1. CPM \u6bcf\u5343\u6b21\u66dd\u5149\u6210\u672c ( Cost Per Thousand Impressions )<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;2.CPC \u6bcf\u6b21\u9ede\u64ca\u6210\u672c ( Cost Per Click )<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;3.CPA \u6bcf\u6b21\u5b8c\u6210\u884c\u52d5\u6210\u672c ( Cost Per Action )<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;4.CVR \u8f49\u63db\u7387 ( Conversion Rate )<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;5.CTR \u9ede\u64ca\u7387 ( Click Through Rate )<\/p>\n\n\n\n<p>\u4e09\u3001\u96fb\u5546\u7684\u5176\u4ed6\u9078\u64c7<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh3.googleusercontent.com\/-G7U7Pr31c234bIe8ckaZiQro1wlQftnDvdVsbpCGVC786OqQxb9ZPxXQl5WZZYWmuhFhZPfdIzWT7LOHL_GTEYUsJGlp-JgvtA9cGudSFo8PIFIZ2fTSJIhUsLRyLujvKZhcYA=s0\" alt=\"\"\/><\/figure>\n\n\n\n<h2><strong>\u5148\u4e86\u89e3\u4ec0\u9ebc\u662f\u9ede\u64ca(Click)\uff0f\u66dd\u5149(Impression)\uff0f\u8f49\u63db(Conversion)?<\/strong><\/h2>\n\n\n\n<p>&nbsp;&nbsp;\u5728\u7406\u89e3\u9019\u4e94\u5927\u6307\u6a19\u524d\uff0c\u5fc5\u9808\u5148\u4e86\u89e3\u4ec0\u9ebc\u662f\u9ede\u64ca\uff0f\u66dd\u5149\uff0f\u8f49\u63db?\u624d\u80fd\u8b93\u4f60\u5728\u5b78\u7fd2\u5404\u9805\u6307\u6a19\u66f4\u5bb9\u6613\u4e0a\u624b\u3002<\/p>\n\n\n\n<p>1.\u9ede\u64ca ( Click ) :\u6bcf\u9ede\u64ca\u4e00\u6b21\u4f60\u7684\u5ee3\u544a\u5c31\u8a08\u7b97\u4e00\u6b21\u9ede\u64ca\u6b21\u6578\uff0c\u76ee\u7684\u662f\u5728\u770b\u5225\u4eba\u5c0d\u4f60\u7684\u5ee3\u544a\u662f\u5426\u6709\u8208\u8da3\u3002<\/p>\n\n\n\n<p>2.\u66dd\u5149 ( Impression ) :\u5ee3\u544a\u986f\u793a\u7d66\u89c0\u770b\u8005\u770b\u5230\u7684\u6b21\u6578\uff0c\u4f46\u51e1\u5ee3\u544a\u51fa\u73fe\u5728\u641c\u5c0b\u7d50\u679c\u9801\u9762\u3001Google \u806f\u64ad\u7db2\u7db2\u7ad9\u4e0a\u7b49\u7b49\u7684\u5ee3\u544a\uff0c\u88ab\u4e00\u500b\u89c0\u770b\u8005\u770b\u898b\uff0c\u5c31\u7b97\u4e00\u6b21\u7684\u5ee3\u544a\u66dd\u5149\u3002<\/p>\n\n\n\n<p>3.\u8f49\u63db ( Conversion ) :\u8a08\u7b97\u7684\u65b9\u5f0f\u70ba\u6bcf\u6b21\u700f\u89bd\u8005\u300c\u6709\u50f9\u503c\u300d\u7684\u884c\u52d5\uff0c\u5305\u542b\u52a0\u5165\u6703\u54e1\u3001\u52a0\u5165\u8cfc\u7269\u8eca\u3001\u586b\u5beb\u8868\u55ae\u7b49\u7b49\u52d5\u4f5c\u624d\u80fd\u88ab\u8a08\u7b97\u70ba\u4e00\u6b21\u7684\u8f49\u63db\uff0c\u4f46\u5c0d\u96fb\u5546\u4e3b\u4f86\u8aaa\u6700\u5e38\u5b9a\u7fa9\u7684\u8f49\u63db\u5c31\u662f\u5b8c\u6210\u8cfc\u8cb7\u3002<\/p>\n\n\n\n<p>&nbsp;&nbsp;\u5f9e\u4ee5\u4e0a\u4e09\u500b\u52d5\u4f5c\uff0c\u5148\u6709\u57fa\u790e\u7684\u8a8d\u8b58\uff0c\u518d\u63a5\u8457\u9032\u884c\u4e0b\u4e00\u6b65\u7684\u4e94\u5927\u6307\u6a19\u6df1\u5165\u4e86\u89e3\uff0c\u66f4\u80fd\u6e05\u695a\u5206\u985e\u4e0d\u540c\u6307\u6a19\u6240\u4ee3\u8868\u7684\u6578\u64da\uff0c\u60f3\u8981\u6210\u70ba\u96fb\u5546\u9054\u4eba\uff0c\u5c31\u8981\u5148\u719f\u6089\u9019\u4e09\u500b\u540d\u8a5e\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh4.googleusercontent.com\/iTUCo0yfRUX6lGkK8FJp6ojmLT43GTJ39q-GwnAsVycTYDqVQvRtfb_xMz-lLRvgK_xKZvV8yXVkES8AFSWXmoHOgxotXy3p_I6f_eW70fkvuQFL8pAtBfMEUfTw785qnTBLlt0=s0\" alt=\"\"\/><\/figure>\n\n\n\n<h2><strong>\u5ee3\u544a\u7684\u4e94\u5927\u6307\u6a19<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>\u4e00\u3001\u4ec0\u9ebc\u662fCPM \u6bcf\u5343\u6b21\u66dd\u5149\u6210\u672c (Cost Per Thousand Impressions)?<\/strong><\/p><\/blockquote>\n\n\n\n<p>&nbsp;&nbsp;CPM \u5c31\u662f\u8b93\u4e00\u5343\u4eba\u770b\u5230\u4f60\u7684\u5ee3\u544a\uff0c\u6240\u9700\u8981\u82b1\u8cbb\u7684\u8cbb\u7528\uff0c\u4f46\u50c5\u9650\u65bc\u8b93\u4f60\u7684\u7522\u54c1\u66dd\u5149\uff0c\u4e0d\u5305\u542b\u7522\u54c1\u9023\u7d50\u7684\u9ede\u64ca\u6b21\u6578\u3002\u4f46\u5149\u53ea\u770b\u66dd\u5149\u6b21\u6578\u662f\u5426\u7121\u6cd5\u4e86\u89e3\u95b1\u807d\u4eba\u662f\u5426\u6709\u78ba\u5be6\u770b\u5230\u81ea\u5df1\u7684\u5ee3\u544a?\u5176\u5be6 CPM \u7684\u7528\u8655\u4e3b\u8981\u662f\u53ef\u4ee5\u6bd4\u8f03\u4e0d\u540c\u5a92\u9ad4\u5e73\u53f0\u7684\u6210\u672c(\u81c9\u66f8\u3001GOOGLE\u3001\u806f\u64ad\u7db2\u7b49)\uff0c\u82e5\u662f\u5f9e\u4e0d\u540c\u7684\u5e73\u53f0\u6295\u653e\u5ee3\u544a\uff0c\u5176\u4e2d\u67d0\u500b\u5e73\u53f0\u7684 CPM \u6700\u4f4e\uff0c\u5c31\u8868\u793a\u8a72\u5e73\u53f0\u66dd\u5149 cp \u503c\u6700\u9ad8\uff0c\u5982\u679c\u5e0c\u671b\u66dd\u5149\u6700\u5927\u91cf\uff0cCPM \u662f\u5f88\u597d\u7684\u6307\u6a19\u3002<\/p>\n\n\n\n<p>&nbsp;&nbsp;\u82e5\u662f\u5ee3\u544a\u53d7\u773e\u7684\u7bc4\u570d\u8d8a\u5c0f\uff0cCPM \u4e5f\u6703\u8b8a\u9ad8\uff0c\u5e73\u53f0\u5fc5\u9808\u82b1\u8cbb\u8f03\u9ad8\u7684\u6210\u672c\u53bb\u6311\u9078 TA\uff0c\u4e0d\u80fd\u55ae\u770b CPM \u7684\u9ad8\u4f4e\u53bb\u8a55\u5224\u5ee3\u544a\u7684\u6210\u529f\u8207\u5426\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>\u4e8c\u3001\u4ec0\u9ebc\u662fCPC \u6bcf\u6b21\u9ede\u64ca\u6210\u672c (Cost Per Click)?<\/strong><\/p><\/blockquote>\n\n\n\n<p>&nbsp;&nbsp;CPC \u5c31\u662f\u6bcf\u6b21\u9ede\u64ca\u66dd\u5149\u7684\u5ee3\u544a\u9023\u7d50\u81f3\u4f60\u6240\u5e36\u7684\u5546\u54c1\u4ecb\u9762\uff0c\u6240\u9700\u8981\u82b1\u8cbb\u7684\u91d1\u984d\u3002\u4ee5\u55ae\u6b21\u9ede\u64ca\u8a08\u7b97\u6210\u672c\u4f86\u505a\u70ba\u8861\u91cf\u6307\u6a19\u3002<\/p>\n\n\n\n<p>&nbsp;\u5982\u4f55\u5224\u65b7 CPC \u6210\u672c\u662f\u5426\u63a7\u5236\u5728\u5408\u7406\u7bc4\u570d\u5462\uff1f\u9664\u4e86\u7522\u54c1\u6027\u8cea\u3001\u670d\u52d9\u3001\u5ee3\u544a\u5f62\u5f0f\u7b49\u80fd\u4f5c\u70ba\u4f9d\u64da\uff0c\u9084\u53d6\u6c7a\u65bc\u5f88\u591a\u8981\u7d20\uff0c\u4f60\u5ba3\u50b3\u7684\u662f\u4ec0\u9ebc\u6a23\u7684\u7522\u54c1\u6216\u670d\u52d9\u3001\u4e0b\u5ee3\u544a\u7684\u5e73\u53f0\u3001\u4f7f\u7528\u7684\u5ee3\u544a\u5f62\u5f0f\u3001\u76ee\u6a19\u5ba2\u7fa4\u7684\u7fd2\u6027\u7b49\u7b49\u90fd\u6703\u5f71\u97ff\u9019\u500b\u9ede\u64ca\u662f\u5426\u80fd\u63a7\u5236\u5728\u5408\u7406\u7bc4\u570d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh3.googleusercontent.com\/qGTFp9BSlmf7D9sq5xjvh4uQ5lUuS9WH7VzjN4-Kg_0mSjMwkl3U4CUrIWFsg9YaJpfRUiO1br1v4bFIC8W8C0bYKgzivhI2HZj6JhOdMfKJrDDDdVbwzlFFtq5XnwPYu0UBXEo=s0\" alt=\"\"\/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>\u4e09\u3001\u4ec0\u9ebc\u662fCPA \u6bcf\u6b21\u5b8c\u6210\u884c\u52d5\u6210\u672c (Cost Per Action)?<\/strong><\/p><\/blockquote>\n\n\n\n<p>&nbsp;&nbsp;CPA \u5c31\u662f\u6bcf\u500b\u5be6\u969b\u5b8c\u6210\u52d5\u4f5c\u7684\u6210\u672c\uff0c\u548c CPC \u4e0d\u540c\u7684\u5730\u65b9\u5728\u65bc\uff0c\u5fc5\u9808\u5b8c\u6210\u300c\u7279\u5b9a\u52d5\u4f5c\u300d\uff0c\u624d\u6703\u53bb\u8a08\u7b97\u6210\u672c\uff0c\u4f8b\u5982\u9ede\u9032\u5546\u54c1\u7db2\u9801\u9808&#8221;\u5b8c\u6210\u4e0b\u55ae&#8221;\u6216\u8005&#8221;\u78ba\u8a8d\u9810\u7d04&#8221;\uff0c\u624d\u6703\u53bb\u8a08\u7b97\u9019\u500b\u52d5\u4f5c\u6240\u82b1\u8cbb\u7684\u8cbb\u7528\uff0c\u4f46\u7bc4\u570d\u8f03\u5ee3\u6cdb(\u7531\u96fb\u5546\u4e3b\u81ea\u5df1\u5b9a\u7fa9\u7684\u6307\u5b9a\u52d5\u4f5c\u5b8c\u6210)\uff0c\u4e0a\u8ff0\u63d0\u5230\u7684 CPC \u4e5f\u662f CPA \u7684\u4e00\u7a2e\u5466\u3002<\/p>\n\n\n\n<p>&nbsp;&nbsp;\u800c CPC \u6bd4\u8f03\u504f\u5411\u65bc\u8b93\u89c0\u770b\u8005\u900f\u904e\u5ee3\u544a\uff0c\u5c0d\u65bc\u6211\u5011\u7684\u7522\u54c1\u7522\u751f\u8208\u8da3\uff0c\u7e7c\u800c\u7559\u4e0b\u5370\u8c61\uff0c\u96d6\u7136\u4e0d\u4e00\u5b9a\u6703\u5b8c\u6210\u8a02\u55ae\uff0c\u4f46\u80fd\u8b93\u66f4\u591a\u4eba\u719f\u77e5\u7522\u54c1\u4e5f\u662f\u5f88\u91cd\u8981\u7684\uff0c\u900f\u904e\u5c0d\u7522\u54c1\u7684\u5370\u8c61\uff0c\u4e0b\u4e00\u6b21\u518d\u6295\u653e\u5ee3\u544a\u6216\u8005\u89c0\u770b\u8005\u7522\u751f\u9700\u6c42\u6642\uff0c\u5c31\u6709\u53ef\u80fd\u81ea\u884c\u5b8c\u6210\u8a02\u55ae\uff0cCPA \u662f\u80fd\u8b93\u6211\u5011\u76f4\u63a5\u78ba\u5b9a\u4ed6\u5f9e\u5ee3\u544a\u5b8c\u6210\u8a02\u55ae\uff0c\u4f46 CPC \u4e5f\u662f\u4e0d\u53ef\u6216\u7f3a\u7684\u6307\u6a19\uff0c\u80fd\u8b93\u96fb\u5546\u4e3b\u4e86\u89e3\u81ea\u5df1\u7684\u5546\u54c1\u3001\u7d20\u6750\u3001\u6587\u6848\u7b49\uff0c\u662f\u5426\u6709\u5438\u5f15\u4eba\u9ede\u64ca\u3001\u662f\u5426\u6709\u7b26\u5408\u89c0\u770b\u8005\u9700\u6c42\u3002<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;CPA = \u7e3d\u82b1\u8cbb\u6210\u672c\uff0f\u6bcf\u6b21\u5b8c\u6210\u884c\u52d5\u6b21\u6578\uff0c\u53ea\u770b\u4e00\u6b21\u82b1\u8cbb\u5ee3\u544a\u7684\u91d1\u984d\uff0c\u4e0d\u542b\u751f\u7522\u6210\u672c\u7b49\uff0cCPA \u8d8a\u5927\uff0c\u8f49\u63db\u6210\u672c\u8d8a\u5927\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh4.googleusercontent.com\/7daMoRGWJmRPusbkBcGrMgnWOOUwoJaw5Es521a7VoHj2eiirc6KYgzk-sODVev2gQ5XJ_v0hrkHOBqnZ2tmXJhnS-bNdCnRrNhog3sqz0fH91ntOqYWCqPQpNTVIypG0q7AY3s=s0\" alt=\"\"\/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote\"><p><strong>\u56db\u3001\u4ec0\u9ebc\u662fCVR \u8f49\u63db\u7387(Conversion Rate)?<\/strong><\/p><\/blockquote>\n\n\n\n<p>&nbsp;&nbsp;CVR \u5c31\u662f\u5ee3\u544a\u8f49\u63db\u7387\u3002CVR =\uff08\u5ee3\u544a\u8f49\u63db\u6b21\u6578 \/ \u5ee3\u544a\u9ede\u64ca\u6b21\u6578\uff09x 100% \uff0c\u5ee3\u544a\u70ba\u4f60\u5e36\u4f86\u7684\u8f49\u63db\u662f\u5426\u826f\u597d\uff0c\u80fd\u5920\u76f4\u63a5\u3001\u5927\u7565\u5730\u770b\u51fa\u5ee3\u544a\u7684\u6210\u6548\u5982\u4f55\u3002\u76ee\u524d\u96fb\u5546 1-2% \u70ba\u5e73\u5747\u6c34\u5e73\uff0c\u6700\u7d42\u8f49\u63db\u7387\u7684\u5e73\u5747\u503c\u9084\u662f\u4ee5\u5404\u7522\u696d\u76f8\u4e92\u6bd4\u5c0d\u8f03\u5177\u53c3\u8003\u50f9\u503c\uff0c\u4e0d\u540c\u5546\u54c1\u3001\u4e0d\u540c\u7522\u696d\u7684\u8f49\u63db\u7387\u672c\u4f86\u5dee\u7570\u5c31\u5f88\u5927\uff0c\u6578\u64da\u50c5\u63d0\u4f9b\u53c3\u8003\uff0c\u67d0\u4e9b\u71b1\u8ce3\u5546\u54c1\u53ef\u4ee5\u9054 5% \u4ee5\u4e0a\uff0c\u751a\u81f3\u66f4\u9ad8\u3002\u96d6\u7136 CVR \u8d8a\u9ad8\u8d8a\u597d\uff0c\u4f46\u662f\u4e0d\u80fd\u55ae\u770b CVR \u53bb\u8a55\u65b7\u5ee3\u544a\u6548\u76ca\uff0c\u7d9c\u5408\u5176\u4ed6\u6307\u6a19\uff0c\u4e86\u89e3\u5ee3\u544a\u6295\u653e\u7684\u7d20\u6750\u3001\u6587\u6848\u3001\u9078\u64c7\u7684\u53d7\u773e\u76ee\u6a19\u7b49\uff0c\u662f\u5426\u80fd\u5438\u5f15\u4eba\u900f\u904e\u9019\u5247\u5ee3\u544a\u5b8c\u6210\u4e0b\u55ae\uff0c\u624d\u80fd\u78ba\u8a8d\u5546\u54c1\u662f\u5426\u6709\u9054\u5230\u4e0b\u5ee3\u544a\u6700\u521d\u7684\u76ee\u6a19\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh6.googleusercontent.com\/af-hFqesh-mzlBe3oXzedv_xsHulaIgGT7Eze3SLF11xNwCnq4Pe2N6zu23jo9RTzmebERfiCiYS53L0lkNUfQLLz9cB0q8C8yriwX2lSY0_TPY_6S_9IZo0QFOE2UeBvnaBspQ=s0\" alt=\"\"\/><\/figure>\n\n\n\n<p><strong>\u4e94\u3001\u4ec0\u9ebc\u662f CTR \u9ede\u64ca\u7387(Click Through Rate)?<\/strong><\/p>\n\n\n\n<p>&nbsp;&nbsp;CTR \u5c31\u662f\u95b1\u807d\u8005\u770b\u904e\u5ee3\u544a\u5f8c\u9ede\u64ca\u7684\u6bd4\u4f8b\uff0c\u4fd7\u7a31\u9ede\u64ca\u7387\u3002\u82e5 CTR \u5f88\u9ad8\uff0c\u8868\u793a\u4f60\u7684\u5ee3\u544a\u8a2d\u8a08\u3001\u5167\u5bb9\u3001\u5546\u54c1\u7b49\u7b49\u662f\u90e8\u5206\u89c0\u770b\u8005\u6709\u8208\u8da3\u7684\uff1b\u76f8\u53cd\u4e4b\uff0c\u5982\u679c CTR \u5f88\u4f4e\uff0c\u5c31\u8868\u793a\u8981\u6aa2\u8996\u81ea\u5df1\u5ee3\u544a\u5167\u5bb9\u8a2d\u8a08\u7b49\u662f\u5426\u4e0d\u7b26\u5408\u5927\u773e\u671f\u5f85\uff0c\u4e5f\u7121\u6cd5\u5438\u5f15\u4eba\u89c0\u770b\u3002<\/p>\n\n\n\n<p>&nbsp;&nbsp;\u7531\u65bc\u4e00\u500b\u7d20\u6750\u653e\u7f6e\u5ee3\u544a\u5e73\u53f0\u592a\u4e45\uff0c\u6216\u8005\u82b1\u8cbb\u76f8\u8f03\u65bc\u5176\u4ed6\u5ee3\u544a\u5dee\u7570\u592a\u5927\uff0c\u4fbf\u6703\u5f71\u97ff CPC \u7684\u8868\u73fe\uff0c\u5c0e\u81f4 CPC \u8b8a\u5f97\u592a\u9ad8\uff0c\u5c31\u80fd\u4f7f\u7528 CTR \u4f86\u8f14\u52a9\u5224\u5b9a\u5ee3\u544a\u6210\u6548\u5982\u4f55\u3002<\/p>\n\n\n\n<p>&nbsp;\u5927\u90e8\u5206\u7684\u5e73\u53f0( ex: Facebook\/Google )\u90fd\u5f88\u8003\u616e\u4f7f\u7528\u8005\u7684\u611f\u53d7\uff0c\u70ba\u4e86\u4e0d\u8b93\u6d88\u8cbb\u8005\u53cd\u611f\uff0c\u6240\u4ee5\u6703\u5c07\u54c1\u8cea\u8f03\u4e0d\u4f73\u7684\u5ee3\u544a\u6e1b\u5c11\u66dd\u5149\uff0c\u56e0\u800c\u63d0\u9ad8\u5ee3\u544a\u6210\u672c\uff0c\u6240\u4ee5\u8981\u512a\u5316\u5ee3\u544a\u7684\u7d20\u6750\uff0c\u8b93\u5e73\u53f0\u7684\u4f7f\u7528\u8005\u7684\u89c0\u611f\u9ad4\u9a57\u512a\u8cea\uff0c\u5c31\u6703\u964d\u4f4e\u6240\u82b1\u8cbb\u7684\u5ee3\u544a\u8cbb\u7528\uff0c\u9ede\u64ca\u7387\u8d8a\u9ad8\u6703\u964d\u4f4e\u5ee3\u544a\u6240\u9700\u82b1\u7684\u8cbb\u7528\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/lh4.googleusercontent.com\/KXJO-h55n4HLmas-X-mZbApxN3EcRbq-1kTw4sazy9mXIHVgsuUIZ1bzQwCGXWbbKm20oGoOFdRkxY_dLPrJynO77QvQBASmWG3EsfyBI4gMzSzspBH0XaDlk-iYmpWgLYaCrhA=s0\" alt=\"\"\/><\/figure>\n\n\n\n<p>&nbsp;&nbsp;\u5ee3\u544a\u9019\u689d\u8def\u9700\u8981\u6c38\u4e0d\u6b62\u606f\u7684\u5b78\u7fd2\uff0c\u8a31\u591a\u96fb\u5546\u54c1\u724c\u525b\u767c\u5c55\uff0c\u90fd\u671f\u671b\u80fd\u5c07\u81ea\u5df1\u7684\u5546\u54c1\u884c\u92b7\u51fa\u53bb\uff0c\u5efa\u8b70\u53ef\u4ee5\u5f9e\u81c9\u66f8\u53ca GOOGLE \u8ab2\u7a0b\uff0c\u7fd2\u5f97\u66f4\u591a\u5ee3\u544a\u6280\u5de7\uff0c\u7b49\u54c1\u724c\u6b63\u5f0f\u4e0a\u8ecc\u9053\uff0c\u4fbf\u6703\u82b1\u5f88\u591a\u6642\u9593\u53bb\u8ffd\u8e64\u6210\u6548\u4e26\u8abf\u6574\u3002<\/p>\n\n\n\n<p>Facebook \u5ee3\u544a\u520a\u767b\u514d\u8cbb\u7dda\u4e0a\u8ab2\u7a0b:<a href=\"https:\/\/www.facebook.com\/business\/learn\/\">https:\/\/www.facebook.com\/business\/learn\/<\/a><\/p>\n\n\n\n<p>Google Ads \u8ab2: <a href=\"https:\/\/learndigital.withgoogle.com\/digitalgarage-tw\/course\/google-ads-search\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/learndigital.withgoogle.com\/digitalgarage-tw\/course\/google-ads-search<\/a><\/p>\n\n\n\n<p>&nbsp;&nbsp;\u82e5\u662f\u505a\u5230\u4e00\u5b9a\u898f\u6a21\uff0c\u6703\u5c07\u8f03\u591a\u7684\u6642\u9593\u90fd\u653e\u5728\u5305\u8ca8\u51fa\u8ca8\u4e0a\uff0c\u5c0e\u81f4\u6c92\u6709\u5176\u4ed6\u7684\u5fc3\u529b\u7d93\u71df\u5ee3\u544a\uff0c\u5f71\u97ff\u5f8c\u7e8c\u7684\u6210\u6548\uff0c\u76f8\u4fe1\u8a31\u591a\u5546\u5bb6\u90fd\u671f\u671b\u80fd\u5c07\u7522\u54c1\u7e7c\u7e8c\u58ef\u5927\uff0c\u9019\u6642\u5ee3\u544a\u5b78\u7fd2\u53ca\u6301\u7e8c\u7684\u7d93\u71df\u4ecd\u7136\u662f\u9700\u8981\u6642\u6642\u523b\u523b\u8ffd\u8e64\u7684\uff0c\u8981\u5982\u4f55\u80fd\u5728\u5546\u54c1\u6709\u6548\u7684\u51fa\u8ca8\u524d\u63d0\u4e0b\uff0c\u4f9d\u7136\u80fd\u628a\u5ee3\u544a\u505a\u597d\u5462?\u5e02\u5834\u4e0a\u6709\u8a31\u591a\u5c08\u696d\u7684\u7b2c\u4e09\u65b9\u5009\u5132\u7269\u6d41\u516c\u53f8\uff0c\u4f8b\u5982 <a href=\"https:\/\/oms.boxful.com.tw\/fulfillment\/zh?utm_source=blog&amp;utm_campaign=5_ads\">BOXFUL\u96fb\u5546\u7269\u6d41<\/a>\uff0c\u8b93\u54c1\u724c\u96fb\u5546\u5728\u63a5\u55ae\u63a5\u5230\u624b\u8edf\u4e4b\u9918\uff0c\u9084\u53ef\u4ee5\u628a\u5c08\u6ce8\u529b\u653e\u5728\u5e6b\u52a9\u696d\u7e3e\u9577\u7d05\u7684\u4e8b\u60c5\u4e0a\uff0c\u4e0d\u50c5\u96fb\u5546\u6210\u9577\u66f4\u4e0a\u4e00\u5c64\u6a13\uff0c\u5ee3\u544a\u6548\u76ca\u4e5f\u5373\u6642\u8ffd\u8e64\uff0c\u65b9\u4fbf\u8ce3\u5bb6\u6301\u7e8c\u5411\u4e0a\u4e14\u6821\u6b63\u56de\u6b78\u3002\u5982\u679c\u60a8\u60f3\u4e86\u89e3 <a href=\"https:\/\/oms.boxful.com.tw\/fulfillment\/zh?utm_source=blog&amp;utm_campaign=5_ads\">BOXFUL \u96fb\u5546\u7269\u6d41<\/a>\u670d\u52d9\uff0c\u6b61\u8fce\u4e0a <a href=\"https:\/\/oms.boxful.com.tw\/fulfillment\/zh?utm_source=blog&amp;utm_campaign=5_ads\">BOXFUL \u96fb\u5546\u7269\u6d41<\/a>\u6216\u5728\u4ee5\u4e0b\u8868\u55ae\u7559\u4e0b\u60a8\u7684\u806f\u7d61\u8cc7\u8a0a\uff0c\u7531\u6211\u5011\u7684\u696d\u52d9\u4eba\u54e1\u70ba\u60a8\u63d0\u4f9b\u5c08\u5c6c\u7684\u8de8\u5883\u7269\u6d41\u89e3\u6c7a\u65b9\u6848\uff0c\u8b93\u4f60\u51fa\u8ca8\u548c\u5ee3\u544a\u6295\u653e\u4e00\u8d77\u517c\u9867!<\/p>\n\n\n\n<p>\u96fb\u8a71: 0800-050-777<\/p>\n\n\n\n<p>\u5b98\u7db2: <a href=\"https:\/\/oms.boxful.com.tw\/fulfillment\/zh\">https:\/\/oms.boxful.com.tw\/fulfillment\/zh<\/a><\/p>\n\n\n\n<p>\u7c89\u5c08: <a href=\"https:\/\/www.facebook.com\/Boxful3PL\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.facebook.com\/Boxful3PL<\/a><\/p>\n\n\n\n<figure class=\"graf graf--figure graf--iframe\">\n<div class=\"aspectRatioPlaceholder is-locked\">\n<div class=\"aspectRatioPlaceholder-fill\"><iframe loading=\"lazy\" src=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSfYGpnphShxVmy0DoIn3EXIeeavhj0xfJKZHwH67NEwwiPq9A\/viewform?embedded=true\" width=\"640\" height=\"1429\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\">\u8f09\u5165\u4e2d\u2026<\/iframe><\/div>\n<div 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