{"id":361,"date":"2021-09-16T11:03:55","date_gmt":"2021-09-16T11:03:55","guid":{"rendered":"https:\/\/oms.boxful.com.tw\/ecblog\/?p=361"},"modified":"2022-08-17T08:21:46","modified_gmt":"2022-08-17T08:21:46","slug":"double-11-black-friday-crisis","status":"publish","type":"post","link":"https:\/\/oms.boxful.com.tw\/ecblog\/double-11-black-friday-crisis\/","title":{"rendered":"\u96fb\u5546\u5728\u300c\u96d9 11\u3001\u9ed1\u8272\u661f\u671f\u4e94\u300d\u9762\u81e8\u7684\u6700\u5927\u51fa\u8ca8\u5371\u6a5f"},"content":{"rendered":"\n<p><em>\u5728\u570b\u5167\u4eba\u4eba\u90fd\u77e5\u9053\u300c\u96d9 11 \u7bc0\u300d\uff0c\u4f46\u5728<a href=\"https:\/\/www.ettoday.net\/news\/20181122\/1312496.htm\">\u597d\u5e02\u591a\u63d0\u65e9\u958b\u9580<\/a>\u61c9\u6230\uff0cStudio A \u91cb\u51fa\u4f4e\u50f9 iPhone\uff0c\u548c ASOS \u7b49\u570b\u969b\u7db2\u8cfc\u901a\u8def\u76db\u884c\uff0c\u8b93\u7a31\u4f5c\u897f\u65b9\u96d9 11 \u7684\u300c\u9ed1\u8272\u661f\u671f\u4e94\u300d\u5728\u53f0\u7063\u6380\u8d77\u4e00\u80a1\u8cfc\u7269\u71b1\u6f6e\uff01<\/em><\/p>\n\n\n\n<p>\u8a0e\u8ad6\u5148\u524d\u6709\u95dc\u963f\u91cc\u5df4\u5df4\u8207\u4eac\u6771\u7684\u5009\u5132\u7269\u6d41\u4e4b\u6230\u4e2d\uff0c\u53ef\u4ee5\u4e86\u89e3\u5404\u96fb\u5546\u5927\u6253\u6298\u6263\u6230\u5f8c\u4ee5\u53ca\u7269\u6d41\u5927\u54e5\u4e1f\u8ca8\u7b49\u554f\u984c\uff0c\u90fd\u5df2\u7d93\u9010\u6f38\u5931\u53bb\u4e86\u6d88\u8cbb\u8005\u7684\u4fe1\u8cf4\uff0c\u4ee3\u8868\u8ab0\u80fd\u8655\u7f6e\u597d\u7206\u5009\u53ca\u51fa\u8ca8\u554f\u984c\uff0c\u4e26\u6210\u529f\u8d0f\u56de\u6d88\u8cbb\u8005\u7684\u5fc3\u662f\u4e00\u9805\u6311\u6230\u3002\u90a3\u9ebc\u897f\u65b9\u7684\u300c\u9ed1\u8272\u661f\u671f\u4e94\u300d\u4e5f\u6703\u78b0\u5230\u4e00\u6a23\u7684\u554f\u984c\u55ce\uff1f\u90a3\u9019\u4e9b\u53c8\u8207\u5009\u5132\u7269\u6d41\u53c8\u6709\u4ec0\u9ebc\u95dc\u4fc2\u5462\uff1f\u5c31\u8b93\u6211\u5011\u4e00\u8d77\u770b\u4e0b\u53bb\u5427\uff01<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2>\u7576\u65e5\u71df\u6536\u5927\u6bd4\u62fc\uff1a\u96d9 11 \u53d6\u5f97\u52dd\u7e3e\uff01<\/h2>\n\n\n\n<p>\u300c<a href=\"https:\/\/en.wikipedia.org\/wiki\/Black_Friday_%28shopping%29\">\u9ed1\u8272\u661f\u671f\u4e94<\/a>\u300d\u7684\u82f1\u6587\u8d77\u6e90\u65bc 1980 \u5e74\u4ee3\uff0c\u6307\u611f\u6069\u7bc0\u4e4b\u5f8c\u7684\u7b2c\u4e00\u5929\uff0c\u9019\u4e00\u5929\u901a\u5e38\u88ab\u8a8d\u5b9a\u70ba\u8056\u8a95\u7bc0\u8cfc\u7269\u671f\u7684\u6b63\u5f0f\u958b\u59cb\uff0c\u56e0\u6b64\u6703\u8b93\u5546\u5bb6\u4e00\u6574\u5e74\u7684\u696d\u7e3e\u7531\u539f\u5148\u7684\u8d64\u5b57\u8fc5\u901f\u8f49\u70ba\u9ed1\u8272\uff0c\u6240\u4ee5\u696d\u8005\u7a31\u4e4b\u70ba\u300c\u9ed1\u8272\u661f\u671f\u4e94\u300d\u3002\u800c\u96a8\u8457\u96fb\u5546\u7684\u767c\u5c55\uff0c\u696d\u8005\u751a\u81f3\u767c\u5c55\u51fa\u300c\u7db2\u8cfc\u661f\u671f\u4e00\u300d\u4f86\u63a8\u52d5\u6d88\u8cbb\u8005\u8cfc\u7269\u3002<\/p>\n\n\n\n<p>\u90a3\u5728\u6771\u65b9\u7684\u8cfc\u7269\u7bc0\u4e2d\uff0c\u6839\u64da\u963f\u91cc\u5df4\u5df4\u4eca\u5e74\u81ea\u884c\u516c\u4f48\u7684<a href=\"https:\/\/technews.tw\/2018\/11\/12\/alibaba-group-2018-11-11-global-shopping-festival-over-rmb-213-billion\/\">\u6578\u64da<\/a>\u4e2d\u767c\u73fe\uff0c\u5176\u96d9 11 \u7576\u65e5\u50c5 21 \u79d2\uff0c\u6210\u4ea4\u91d1\u984d\u5c31\u5df2\u8d85\u904e 1.44 \u5104\u7f8e\u5143\uff0c\u800c\u5728\u96d9 11 \u7576\u65e5\u5275\u4e0b\u55ae\u65e5\u7e3d\u6210\u4ea4\u984d 307.44 \u5104\u7f8e\u5143\u7684\u5168\u65b0\u7d00\u9304\u3002<\/p>\n\n\n\n<p>\u6839\u64da <a href=\"https:\/\/www.statista.com\/statistics\/266010\/online-revenue-on-thanksgiving-and-black-friday\/\">Statista<\/a> \u548c <a href=\"https:\/\/www.cnbc.com\/2018\/11\/24\/black-friday-pulled-in-a-record-6point22-billion-in-online-sales-adobe.html\">Adobe Analytical \u7d71\u8a08<\/a>\uff0c\u9ed1\u8272\u661f\u671f\u4e94\u7684\u7db2\u8def\u6536\u76ca\u7684\u5e45\u5ea6\u59cb\u7d42\u76f8\u7576\u5e73\u7a69\uff0c\u4f46\u4ecd\u7136\u6709\u6210\u9577\u7684\u8da8\u52e2\uff0c\u800c\u9ed1\u8272\u661f\u671f\u4e94\u4eca\u5e74\u7684\u7db2\u8def\u6536\u76ca\u5275\u4e0b 62.2 \u5104\u7f8e\u5143\u7684\u65b0\u7d00\u9304\u3002\u300c\u7db2\u8cfc\u661f\u671f\u4e00\u300d\u5728\u4eca\u5e74\u4e5f\u5275\u4e0b <a href=\"https:\/\/techcrunch.com\/2018\/11\/26\/cyber-monday-2018\/\">79 \u5104\u7f8e\u5143<\/a>\u7684\u529f\u7e3e\uff0c\u4e0d\u904e\u5169\u8005\u76f8\u52a0\uff0c\u4ecd\u7136\u6bd4\u4e0d\u4e0a\u96d9 11 \u7576\u65e5\u7684\u6210\u4ea4\u91d1\u984d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img src=\"https:\/\/oms.boxful.com.tw\/blog\/wp-content\/uploads\/2018\/12\/\u5716\u7247-1-1.png\" alt=\"\u5009\u5132\u7269\u6d41\" class=\"wp-image-2547\"\/><\/figure>\n\n\n\n<p>\u8cc7\u6599\u4f86\u6e90\uff1a<a href=\"https:\/\/www.statista.com\/statistics\/266010\/online-revenue-on-thanksgiving-and-black-friday\/\">Statista<\/a> &nbsp;\uff06&nbsp; <a href=\"https:\/\/oms.boxful.com.tw\/business\/en?utm_source=medium&amp;utm_campaign=blackfriday\">China \u570b<\/a><a href=\"http:\/\/www.chyxx.com\/industry\/201711\/581583.html\">\u7522\u696d\u4fe1\u606f&nbsp;<\/a>\uff08\u8cc7\u8a0a\u6574\u7406<a href=\"https:\/\/oms.boxful.com.tw\/business\/en?utm_source=medium&amp;utm_campaign=blackfriday\">\u88fd\u5716<\/a>\uff1a<a href=\"https:\/\/oms.boxful.com.tw\/business\/en?utm_source=medium&amp;utm_campaign=blackfriday\">Boxful \u4f01\u696d\u5009\u5132\u7269\u6d41<\/a>\uff09<\/p>\n\n\n\n<p>\u5373\u4f7f\u96d9 11 \u7684 GMV \uff08\u7db2\u7ad9\u6210\u4ea4\u91d1\u984d\uff09\u518d\u5275\u9ad8\u5cf0\uff0c\u4f46\u5f9e\u963f\u91cc\u5df4\u5df4\u516c\u4f48\u7684\u5b63\u5831\u4f86\u770b\u6210\u9577\u537b\u5df2\u6e1b\u7de9\u3002<a href=\"https:\/\/www.cw.com.tw\/article\/article.action?id=5092853\">\u5929\u4e0b\u96dc\u8a8c<\/a>\u751a\u81f3\u8868\u793a\uff0c\u5929\u8c93\u7684 GMV \u6210\u9577\u7387\u7531 2018 \u5e74\u7b2c\u4e00\u5b63\u7684 34\uff05 \u6ed1\u843d\u81f3\u7b2c 2 \u5b63\u7684 30\uff05\uff0c\u9023\u5e36\u5f71\u97ff\u4e86\u53f0\u7063\u7684\u7d19\u7bb1\u696d\u8005\u696d\u7e3e\uff0c\u9020\u6210 9,10 \u6708\u7684\u71df\u6536\u8870\u9000\u5e45\u5ea6\u7686\u8d85\u904e 2 \u6210\u3002<\/p>\n\n\n\n<h2>\u7a76\u7adf\u5982\u4f55\u9762\u5c0d\u5927\u91cf\u8a02\u55ae\uff1f\u81ea\u52d5\u5316\u5009\u5eab\u662f\u5171\u540c\u89e3\u7b54<\/h2>\n\n\n\n<p>\u6839\u64da\u963f\u91cc\u5df4\u5df4\u516c\u4f48\u7684<a href=\"https:\/\/technews.tw\/2018\/11\/12\/alibaba-group-2018-11-11-global-shopping-festival-over-rmb-213-billion\/\">\u6578\u64da<\/a>\uff0c\u5929\u8c93\u96d9 11 \u7684\u5168\u65e5\u7269\u6d41\u8a02\u55ae\u91cf\u9054\u5230 10.42 \u5104\u4ef6\uff0c\u8f03\u53bb\u5e74\u6210\u9577\u4e86\u8fd1 28\uff05\u3002\u800c\u4f9d\u64da\u535a\u8aee\u8a62\u516c\u53f8\u7684<a href=\"https:\/\/www.shdlogistics.com\/news\/17-million-black-friday-orders-to-drive-an-additional-210000-van-deliveries\">\u63a8\u4f30<\/a>\u4e2d\uff0c\u5728 2018 \u5e74\u91dd\u5c0d\u9ed1\u8272\u661f\u671f\u4e94\u548c\u7db2\u8cfc\u661f\u671f\u4e00\u4e2d\u7d04\u6709 3000 \u842c\u5f35\u8a02\u55ae\uff0c\u5230\u5e9c\u5305\u88f9\u5c07\u8f03\u53bb\u5e74\u589e\u52a0 1700 \u842c\u500b\u3002<\/p>\n\n\n\n<p>\u53e6\u5916\uff0c\u6839\u64da\u7f8e\u570b\u96fb\u5546\u5e73\u53f0 Shopify \u5728 2018 \u7684\u5e74<a href=\"https:\/\/www.shopify.com\/blog\/black-friday-cyber-monday-2018\">\u7d71\u8a08<\/a>\u6578\u5b57\uff0c\u9ed1\u8272\u661f\u671f\u4e94\u548c\u7db2\u8cfc\u661f\u671f\u4e00\u7684\u92b7\u552e\u91d1\u984d\u7e3d\u70ba 15 \u5104\u7f8e\u5143\uff0c\u6bcf\u5206\u9418\u6700\u9ad8\u8a02\u55ae\u6578\u5247\u9ad8\u9054 10978 \u4ef6\u3002<\/p>\n\n\n\n<p>\u4e0d\u8ad6\u662f\u54ea\u500b\u6578\u64da\uff0c\u90fd\u986f\u793a\u51fa\u96d9 11 \u7684\u8a02\u55ae\u6578\u91cf\u9060\u9ad8\u65bc\u9ed1\u8272\u661f\u671f\u4e94\uff0c\u6240\u9700\u7684\u5009\u5132\u904b\u9001\u91cf\u4e5f\u66f4\u52a0\u8907\u96dc\u3002\u5982\u540c\u5148\u524d\u6240\u6574\u7406\u7684\u963f\u91cc\u5df4\u5df4\u8207\u4eac\u6771\u7684\u5009\u5132\u7269\u6d41\u4e4b\u6230\uff0c\u6709\u95dc\u4e2d\u570b\u5169\u5927\u96fb\u5546\u9f8d\u982d\u4eac\u6771\u548c\u963f\u91cc\u5df4\u5df4\u5206\u5225\u900f\u904e\u81ea\u5efa\u548c\u6574\u5408\u7684\u65b9\u5f0f\u6253\u9020\u81ea\u5df1\u7684\u7269\u6d41\u7cfb\u7d71\u3002<\/p>\n\n\n\n<p>\uff08\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/oms.boxful.com.tw\/blog\/%E5%80%89%E5%84%B2%E7%89%A9%E6%B5%81\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u96d9 11 \u5e36\u4f86\u7684\u6311\u6230\uff01\u5404\u5927\u96fb\u5546\u5009\u5132\u7269\u6d41\u4e4b\u722d\uff0c\u8ab0\u80fd\u6436\u4e0b\u6700\u5f37\u982d\u929c\uff1f<\/a>\uff09<\/p>\n\n\n\n<h2>\u6b50\u7f8e\u96fb\u5546\u9f8d\u982d\u662f\u5982\u4f55\u9762\u5c0d\u7206\u91cf\u8a02\u55ae\u5462\uff1f<\/h2>\n\n\n\n<p><strong>\uff5c\u4e9e\u99ac\u905c\u914d\u9001\u4e2d\u5fc3<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.theboltonnews.co.uk\/news\/17236370.black-friday-amazons-big-push-to-get-orders-to-you\/\">\u82f1\u570b\u5a92\u9ad4<\/a>\u76f4\u64ca\u4f4d\u65bc\u6ce2\u9813\u7684\u4e9e\u99ac\u905c\u914d\u9001\u4e2d\u5fc3\uff0c\u5728\u81ea\u52d5\u5316\u8ca8\u67b6\u548c\u5de5\u4f5c\u4eba\u54e1\u7684\u5e6b\u52a9\u4e0b\uff0c\u4e00\u4ef6\u4ef6\u8ca8\u54c1\u88ab\u63a5\u6536\u3001\u5b58\u653e\u3001\u63c0\u9078\u3001\u5305\u88dd\u548c\u904b\u8f38\u3002\u5728 5 \u500b\u534a\u8db3\u7403\u5834\u5927\u7684\u5009\u5eab\u4e2d\uff0c2500 \u53f0\u5c0f\u578b\u7684\u6a58\u8272\u7121\u4eba\u8eca\u4ea4\u932f\u79fb\u52d5\uff0c\u62ac\u8d77\u81ea\u52d5\u5316\u8ca8\u67b6\uff0c\u85c9\u7531\u5730\u4e0a\u7684 QRcode \u8fa8\u8b58\u4f4d\u7f6e\uff0c\u4e26\u5c07 18,000 \u53f0\u8ca8\u67b6\u9001\u5230\u5c0d\u7684\u4f4d\u7f6e\u4e0a\uff0c\u6bcf\u500b\u8ca8\u67b6\u4e0a\u6709 110 \u500b\u6876\u5b50\uff0c\u4e0a\u9762\u653e\u8457\u5404\u5f0f\u8ca8\u54c1\uff0c\u5982\u8033\u6a5f\u3001DVD \u6216\u679c\u6c41\u6a5f\u7b49<\/p>\n\n\n\n<p>\u54e1\u5de5\u9760\u8457\u5149\u675f\u8fa8\u8b58\u8ca8\u54c1\u5728\u54ea\u500b\u8ca8\u67b6\u4e0a\uff0c\u53e6\u4e00\u7d44\u4eba\u5728\u96fb\u8166\u87a2\u5e55\u524d\u67e5\u770b\u6253\u5305\u7269\u54c1\u7684\u91cd\u91cf\u548c\u5927\u5c0f\uff0c\u518d\u900f\u904e\u81ea\u52d5\u5316\u81a0\u5e36\u6a5f\u5668\u5370\u51fa\u7b26\u5408\u8ca8\u54c1\u9577\u5ea6\u7684\u81a0\u5e36\uff0c\u4e26\u900f\u904e\u6a5f\u5668\u9ecf\u5408\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Here&#039;s what an Amazon fulfillment center looks like on Cyber Monday\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/idpYmNk-sqY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>CNBC \u6df1\u5165 Amazon \u5009\u5eab\uff0c\u5831\u5c0e\u7db2\u8cfc\u661f\u671f\u4e00\u63c0\u8ca8\u60c5\u5f62\u3002<\/p>\n\n\n\n<p><strong>\uff5c\u7269\u6d41\u9f8d\u982d DHL<\/strong><\/p>\n\n\n\n<p>\u800c\u7269\u6d41\u9f8d\u982d DHL \u5247<a href=\"https:\/\/business.financialpost.com\/pmn\/press-releases-pmn\/business-wire-news-releases-pmn\/dhl-delivers-black-friday-cyber-monday-and-2018-holiday-season\">\u8868\u793a<\/a>\uff0c\u70ba\u56e0\u61c9\u9ed1\u8272\u661f\u671f\u4e94\u548c\u7db2\u8cfc\u661f\u671f\u4e00\u8cfc\u7269\u5b63\u7684\u7206\u91cf\u8a02\u55ae\uff0cDHL \u540c\u6a23\u4e3b\u6253\u81ea\u52d5\u5316\uff0c\u555f\u7528 chatbot \u56de\u7b54\u9867\u5ba2\u554f\u984c\uff0c\u4e26\u5728\u914d\u9001\u4e2d\u5fc3\u589e\u52a0\u6a5f\u5668\u4eba\u5354\u52a9\u63c0\u8ca8\uff0c\u9810\u8a08\u53ef\u4ee5\u63d0\u5347 40% 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