{"id":1046,"date":"2022-07-22T02:07:20","date_gmt":"2022-07-22T02:07:20","guid":{"rendered":"https:\/\/oms.boxful.com.tw\/ecblog\/?p=1046"},"modified":"2022-08-17T08:53:06","modified_gmt":"2022-08-17T08:53:06","slug":"ecommerce-platform","status":"publish","type":"post","link":"https:\/\/oms.boxful.com.tw\/ecblog\/ecommerce-platform\/","title":{"rendered":"\u70ba\u4ec0\u9ebc\u4e0a\u67b6\u96fb\u5546\u5e73\u53f0\u9084\u8981\u6709\u81ea\u5df1\u7684\u54c1\u724c\u5b98\u7db2\uff1f\u5efa\u7acb\u5b98\u7db2\u7684\u512a\u9ede\u662f\u4ec0\u9ebc\uff1f"},"content":{"rendered":"\n<p>\u8eab\u70ba\u6d88\u8cbb\u8005\u7684\u4f60\u662f\u5426\u767c\u73fe\u591a\u6578\u7684\u54c1\u724c\u9664\u4e86\u67b6\u8a2d\u5b98\u7db2\uff0c\u9084\u6703\u4e0a\u67b6\u5404\u5927\u96fb\u5546\u901a\u8def\u5e73\u53f0\uff1f\u9019\u6b21\u6211\u5011\u6574\u7406\u4e86\u67b6\u8a2d\u5b98\u7db2\u548c\u4e0a\u67b6\u901a\u8def\u5e73\u53f0\u7684\u512a\u7f3a\u9ede\uff0c\u8b93\u4f60\u77e5\u9053\u70ba\u4ec0\u9ebc\u54c1\u724c\u96fb\u5546\u8981\u540c\u6b65\u7d93\u71df\u5b98\u7db2\u548c\u96fb\u5546\u5e73\u53f0\uff01<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"596\" src=\"https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/07\/ecommerce-platform-prosandcons-1024x596.jpeg\" alt=\"\" class=\"wp-image-1051\" srcset=\"https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/07\/ecommerce-platform-prosandcons-1024x596.jpeg 1024w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/07\/ecommerce-platform-prosandcons-300x175.jpeg 300w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/07\/ecommerce-platform-prosandcons-768x447.jpeg 768w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/07\/ecommerce-platform-prosandcons-1536x894.jpeg 1536w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/07\/ecommerce-platform-prosandcons-2048x1192.jpeg 2048w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/07\/ecommerce-platform-prosandcons-1920x1118.jpeg 1920w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/07\/ecommerce-platform-prosandcons-1170x681.jpeg 1170w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/07\/ecommerce-platform-prosandcons-585x341.jpeg 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<!--more-->\n\n\n\n<h2>\u4e00\u3001\u67b6\u8a2d\u54c1\u724c\u5b98\u7db2\u7684\u512a\u9ede\u6709\u54ea\u4e9b\uff1f<\/h2>\n\n\n\n<h3>1. \u81ea\u7531\u5ea6\u9ad8\u53ef\u4ee5\u5c55\u9732\u54c1\u724c\u6027<\/h3>\n\n\n\n<p>\u5728\u96fb\u5546\u5e73\u53f0\u4e0a\u67b6\u5546\u54c1\u6642\uff0c\u6703\u53d7\u5230\u56fa\u5b9a\u7684\u6b04\u4f4d\u9650\u5236\uff0c\u50c5\u6709\u5c11\u91cf\u7684\u5730\u65b9\u53ef\u4ee5\u9032\u884c\u66f4\u6539\uff0c\u4f8b\u5982\u5716\u7247\u3001\u5546\u5834Banner\u3002\u4f46\u662f\u5728\u5b98\u7db2\u53ef\u4ee5\u81ea\u7531\u5730\u8abf\u6574\u5b57\u9ad4\u3001\u5716\u7247\u5927\u5c0f\u4ee5\u53ca\u5404\u7a2e\u6b04\u4f4d\u7684\u8a2d\u5b9a\uff0c\u53ef\u4ee5\u66f4\u8f15\u6613\u7684\u5448\u73fe\u81ea\u5df1\u60f3\u8981\u5448\u73fe\u7684\u6c1b\u570d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"493\" src=\"https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/07\/hsians-home-page-1024x493.png\" alt=\"\" class=\"wp-image-1047\" srcset=\"https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/07\/hsians-home-page-1024x493.png 1024w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/07\/hsians-home-page-300x144.png 300w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/07\/hsians-home-page-768x370.png 768w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/07\/hsians-home-page-1536x740.png 1536w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/07\/hsians-home-page-2048x986.png 2048w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/07\/hsians-home-page-1920x925.png 1920w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/07\/hsians-home-page-1170x563.png 1170w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/07\/hsians-home-page-585x282.png 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u7fd4\u4ed4\u5c45\u5bb6\u5b98\u7db2<\/figcaption><\/figure>\n\n\n\n<p>\u7fd4\u4ed4\u5c45\u5bb6\u900f\u904e91APP\u67b6\u8a2d\u7684\u5b98\u7db2\u53ef\u4ee5\u8a2d\u5b9a\u7b26\u5408\u54c1\u724c\u8abf\u6027\u7684\u4e3b\u984c\u8272\uff0c\u4e14\u5728\u9996\u9801\u5448\u73fe\u8fd1\u671f\u7684\u5546\u54c1\u8cc7\u8a0a\u4ee5\u53ca\u6298\u6263\u512a\u60e0\uff0c \u900f\u904e\u8d8a\u4f86\u8d8a\u591a\u5143\u7684\u7db2\u7ad9\u7248\u578b\u7248\u578b\u53ef\u4ee5\u8b93\u54c1\u724c\u6709\u66f4\u591a\u7684\u767c\u63ee\u7a7a\u9593\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"498\" src=\"https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/07\/rhinoshield-home-page-202207-1024x498.png\" alt=\"\" class=\"wp-image-1048\" srcset=\"https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/07\/rhinoshield-home-page-202207-1024x498.png 1024w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/07\/rhinoshield-home-page-202207-300x146.png 300w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/07\/rhinoshield-home-page-202207-768x374.png 768w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/07\/rhinoshield-home-page-202207-1536x748.png 1536w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/07\/rhinoshield-home-page-202207-2048x997.png 2048w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/07\/rhinoshield-home-page-202207-1920x934.png 1920w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/07\/rhinoshield-home-page-202207-1170x569.png 1170w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/07\/rhinoshield-home-page-202207-585x285.png 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u7280\u725b\u76fe\u5b98\u7db2<\/figcaption><\/figure>\n\n\n\n<p>\u7280\u725b\u76fe\u73fe\u5728\u662f\u5168\u53f0\u6700\u77e5\u540d\u7684\u624b\u6a5f\u914d\u4ef6\u54c1\u724c\uff0c\u9664\u4e86\u5728\u5404\u500b\u54c1\u724c\u901a\u8def\u4e0a\u63d0\u4f9b\u57fa\u672c\u6b3e\u7684\u5546\u54c1\u8ca9\u552e\uff0c\u5728\u5b98\u7db2\u4e5f\u63d0\u4f9b\u4e86\u5ba2\u88fd\u5316\u7684\u670d\u52d9\u3002\u7280\u725b\u76fe\u900f\u904eShopify\u7684\u5404\u7a2e\u7248\u578b\u4ee5\u53ca\u4f7f\u7528\u5404\u7a2eAPP\u8b93\u5b98\u7db2\u66f4\u52a0\u7684\u8c50\u5bcc\u3002\u4e14\u7531\u65bc\u63d0\u4f9b\u4e86\u5ba2\u88fd\u5316\u7684\u670d\u52d9\uff0c\u589e\u52a0\u4e86\u6d88\u8cbb\u8005\u9858\u610f\u5728\u54c1\u724c\u5b98\u7db2\u6d88\u8cbb\u7684\u6a5f\u6703\u3002<\/p>\n\n\n\n<ul><li>\u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/oms.boxful.com.tw\/ecblog\/community_material_design\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u60f3\u8981\u4e00\u79d2\u6293\u4f4f\u773c\u7403\uff1f\u793e\u7fa4\u7d20\u6750\u4e94\u5927\u95dc\u9375\u600e\u9ebc\u8a2d\u8a08\u624d\u5438\u775b<\/a><\/li><\/ul>\n\n\n\n<h3>2. \u66f4\u4e86\u89e3\u81ea\u5df1\u7684\u6d88\u8cbb\u8005<\/h3>\n\n\n\n<p>\u4e0a\u67b6\u5728\u5404\u500b\u5e73\u53f0\u6642\uff0c\u8ce3\u5bb6\u7121\u6cd5\u900f\u904e\u5f8c\u53f0\u6578\u64da\u4e86\u89e3\u4e3b\u8981\u5ba2\u7fa4\u7684\u5e74\u9f61\u3001\u6027\u5225\u3001\u6d88\u8cbb\u7fd2\u6163\u3001\u5ba2\u7fa4\u4f86\u6e90\uff0c\u56e0\u6b64\u8f03\u96e3\u9032\u884c\u5f8c\u7e8c\u7684\u5ee3\u544a\u6295\u653e\u3002\u5f80\u5f80\u9700\u8981\u900f\u904e\u5176\u4ed6\u7684\u793e\u7fa4\u5e73\u53f0\u4f86\u8f14\u52a9\uff0c\u624d\u80fd\u6e05\u695a\u5546\u54c1\u4e3b\u8981\u7684\u53d7\u773e\u70ba\u4f55\u3002<\/p>\n\n\n\n<p>\u82e5\u662f\u900f\u904e\u81ea\u67b6\u5b98\u7db2\u7d50\u5408Google Analytics\uff08GA\uff09\uff0c\u53ef\u4ee5\u66f4\u6e05\u695a\u81ea\u5df1\u7684\u53d7\u773e\u7684\u6d88\u8cbb\u7fd2\u6163\u3001\u6d88\u8cbb\u8005\u8f2a\u5ed3\u3001\u6d41\u91cf\u4f86\u6e90\u7b49\u7b49\u3002<\/p>\n\n\n\n<p>\u6211\u5011\u5217\u51fa\u5e7e\u500b\u96fb\u5546\u8001\u95c6\u4e00\u5b9a\u8981\u900f\u904eGA\u95dc\u6ce8\u7684\u6578\u64da\uff1a<\/p>\n\n\n\n<ol><li>\u7db2\u9801\u6d41\u91cf<ul><li>\u64cd\u4f5c\uff1a\u76ee\u6a19\u5c0d\u8c61\u2192\u7e3d\u89bd<\/li><li>\u53ef\u4ee5\u900f\u904e\u9078\u64c7\u4e00\u6bb5\u56fa\u5b9a\u7684\u6642\u9593\uff0c\u5982\u4e00\u9031\u3001\u4e00\u500b\u6708\u7b49\u7b49\u55ae\u4f4d\uff0c\u8b93\u6574\u9ad4\u8da8\u52e2\u53ef\u4ee5\u66f4\u5bb9\u6613\u5224\u65b7\u6d41\u91cf\u7684\u589e\u6e1b\uff0c\u4ee5\u53ca\u662f\u5426\u53d7\u5230\u54ea\u4e9b\u5ee3\u544a\u884c\u70ba\u800c\u5c0e\u81f4\u6d41\u91cf\u8b8a\u5316<\/li><\/ul><\/li><li>\u53d7\u773e\u5206\u7fa4<ul><li>\u64cd\u4f5c\uff1a\u76ee\u6a19\u5c0d\u8c61\u2192\u5ba2\u5c64\u2192\u5e74\u9f61\u5c64\/\u6027\u5225<\/li><li>\u53ef\u4ee5\u8b93\u6211\u5011\u77e5\u9053\u5c0d\u65bc\u6211\u5011\u5546\u54c1\u6216\u54c1\u724c\u6709\u8208\u8da3\u7684\u53d7\u773e\u8f2a\u5ed3\uff0c\u6709\u52a9\u65bc\u54c1\u724c\u63d0\u5347\u5f8c\u7e8c\u5ee3\u544a\u6295\u653e\u7684\u7cbe\u6e96\u5ea6<\/li><\/ul><\/li><li>\u65b0\u820a\u8a2a\u5ba2\u5206\u6790<ul><li>\u64cd\u4f5c\uff1a\u76ee\u6a19\u5c0d\u8c61\u2192\u884c\u70ba\u2192\u65b0\u8a2a\u5ba2\u8207\u56de\u8a2a\u8005<\/li><li>\u900f\u904e\u5831\u8868\u53ef\u4ee5\u4e86\u89e3\u65b0\u820a\u8a2a\u5ba2\u7684\u4f54\u6bd4\u3002\u82e5\u662fFMCG\u985e\u578b\u7684\u5546\u54c1\uff0c\u6703\u5e0c\u671b\u6709\u66f4\u9ad8\u6bd4\u4f8b\u7684\u56de\u8a2a\u8005\uff0c\u53ef\u4ee5\u6709\u52a9\u54c1\u724c\u7a69\u5b9a\u6210\u9577\u3002<\/li><\/ul><\/li><li>\u5ba2\u6236\u4f86\u6e90\uff1a<ul><li>\u64cd\u4f5c\uff1a\u5ba2\u6236\u958b\u767c\u2192\u6240\u6709\u6d41\u91cf\u2192\u4f86\u6e90\/\u5a92\u4ecb<\/li><li>\u5206\u6790\u5ba2\u7fa4\u662f\u4f86\u81ea\u54ea\u4e00\u500b\u7db2\u57df\u662f\u5f88\u91cd\u8981\u7684\uff0c\u53ef\u4ee5\u4e86\u89e3\u9019\u4e9b\u6f5b\u5728\u5ba2\u6236\u662f\u4f86\u81eaGoogle\u3001Facebook\u3001Instagram\u3001Tiktok\u7b49\u7b49\u4e0d\u540c\u7684\u7db2\u57df\uff1b\u4e5f\u53ef\u4ee5\u4e86\u89e3\u9019\u4e9b\u6f5b\u5728\u5ba2\u6236\u662f\u9ede\u64ca\u5ee3\u544a\u3001\u81ea\u7136\u6d41\u91cf\u751a\u81f3\u662f\u53c3\u7167\u7db2\u5740\u4f86\u5230\u5b98\u7db2\u7684\u3002 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\u4fdd\u7559\u6703\u54e1\u9032\u884c\u518d\u884c\u92b7<\/h3>\n\n\n\n<p>\u591a\u6578\u54c1\u724c\u5e0c\u671b\u9867\u5ba2\u9858\u610f\u4e0d\u65b7\u56de\u8cfc\uff0c\u8981\u8b93\u9867\u5ba2\u5c0d\u65bc\u54c1\u724c\u5efa\u7acb\u5f37\u5927\u7684\u4fe1\u4efb\u611f\uff0c\u624d\u80fd\u5c07\u4f86\u81ea\u96fb\u5546\u5e73\u53f0\u7684\u6d41\u91cf\u6709\u6548\u8f49\u63db\u70ba\u54c1\u724c\u7684\u6703\u54e1\u3002\u4f46\u662f\u900f\u904e\u96fb\u5546\u5e73\u53f0\u6240\u6d88\u8cbb\u7684\u9867\u5ba2\uff0c\u6211\u5011\u4e0d\u4e86\u89e3\u4ed6\u5011\u7684\u5e74\u7d00\u3001\u6027\u5225\uff0c\u751a\u81f3\u9023\u59d3\u540d\u548cemail\u90fd\u4e0d\u5b8c\u6574\uff0c\u7121\u6cd5\u8b93\u8ce3\u5bb6\u8f15\u6613\u5730\u63a5\u89f8\u6d88\u8cbb\u8005\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\u900f\u904e\u81ea\u5df1\u5efa\u7acb\u7684\u5b98\u7db2\uff0c\u53ef\u4ee5\u8b93\u9867\u5ba2\u7559\u4e0b\u5b8c\u6574\u7684\u8cc7\u6599\uff0c\u4e5f\u53ef\u4ee5\u5229\u7528\u9019\u4e9b\u8cc7\u6599\u9032\u884c\u518d\u884c\u92b7\u3002\u5728\u54c1\u724c\u5b98\u7db2\u53ef\u4ee5\u900f\u904e\u6d88\u8cbb\u91d1\u984d\u5c07\u9867\u5ba2\u9032\u884c\u5206\u7d1a\uff0c\u9069\u7576\u7684\u5206\u7d1a\u7cfb\u7d71\u53ef\u4ee5\u9f13\u52f5\u6703\u54e1\u4e0d\u65b7\u5730\u9032\u884c\u6d88\u8cbb\u3002\u800c\u4e14\u7531\u65bc\u5ba2\u6236\u8cc7\u6599\u662f\u5b8c\u5584\u7684\uff0c\u4e5f\u6709\u9032\u884c\u6d88\u8cbb\u8005\u6d88\u8cbb\u7684\u6578\u64da\uff0c\u53ef\u4ee5\u5229\u7528\u9019\u4e9b\u5ba2\u6236\u8cc7\u6599\u5eab\u9032\u884c\u7cbe\u6e96\u7684\u5ee3\u544a\u6295\u653e\uff0c\u4e5f\u53ef\u4ee5\u900f\u904e\u9019\u4e9bemail\u9032\u884cEDM\u7684\u6295\u653e\u3002<\/p>\n\n\n\n<h3>4. 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href=\"https:\/\/oms.boxful.com.tw\/ecblog\/step-into-ecommerce\/\"><strong>\u5f9e\u96fb\u5546\u5e73\u53f0\u6311\u9078\u5230\u5009\u5132\u7269\u6d41\u5168\u653b\u7565<\/strong><\/a><\/p>\n\n\n\n<h3>1. \u6709\u6975\u9ad8\u7684\u8a2a\u5ba2\u6d41\u91cf<\/h3>\n\n\n\n<p>\u5728\u54c1\u724c\u71df\u904b\u521d\u671f\uff0c\u6700\u9700\u8981\u7684\u662f\u6709\u7a69\u5b9a\u7684\u6d41\u91cf\uff0c\u6c92\u6709\u8db3\u5920\u7684\u6295\u5165\u6210\u672c\u9032\u884c\u53e3\u7891\u884c\u92b7\u5f88\u96e3\u548c\u5e02\u5834\u4e0a\u73fe\u6709\u7684\u54c1\u724c\u7af6\u722d\u3002\u800c\u8766\u76ae\u8ce3\u5834\u3001momo\u5546\u57ce\u7b49\u5e73\u53f0\u5c31\u50cf\u662f\u4e00\u500b\u64c1\u6709\u5404\u5f0f\u6a23\u54c1\u724c\u7684\u5927\u578b\u8cfc\u7269\u5546\u5834\uff0c\u5728\u6bcf\u500b\u6708\u90fd\u6709\u6578\u5343\u842c\u7684\u8a2a\u5ba2\u6d41\u91cf\uff0c\u53ef\u4ee5\u63d0\u4f9b\u54c1\u724c\u4e00\u5b9a\u7684\u66dd\u5149\u5ea6\u3002BOXFUL 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https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/07\/boxful-guidebook-2022platform-585x418.png 585w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/07\/boxful-guidebook-2022platform.png 1516w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>2022 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https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/07\/prosandcons-website-platform-263x175.png 263w, https:\/\/oms.boxful.com.tw\/ecblog\/wp-content\/uploads\/2022\/07\/prosandcons-website-platform.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>\u96fb\u5546\u5e73\u53f0 VS \u958b\u5e97\u5e73\u53f0\u67b6\u8a2d\u54c1\u724c\u5b98\u7db2<\/figcaption><\/figure>\n\n\n\n<h3><strong>2. 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href=\"https:\/\/oms.boxful.com.tw\/ecblog\/online-store-choose\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u900f\u904e\u4e0d\u540c\u958b\u5e97\u9700\u6c42\u6311\u9078\u5408\u9069\u7684\u958b\u5e97\u5e73\u53f0\uff0110 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